The document presents insights on expanding e-commerce globally, emphasizing the importance of localization for enhancing user experience and increasing sales. It highlights the potential of cross-border trade, with 2.9 billion people having internet access and a demand for purchases in native languages. Additionally, it provides examples of successful global brands and resources for further exploration of digital economies and business practices.

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Grow your e-commerce website
globally
FSB East, Bromley- 19 October 2015
Levent Yildizgoren –
Managing Director - TTC wetranslate Ltd

2. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
About me
• 22 years industry experience
• Mentor, speaker, charity fundraiser
• Awarded ‘Outstanding Contribution to
Translation Industry’ award in September 2015

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Free download
How to grow
your business
globally

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The Nine Translation
Slip-ups to Avoid
Free download

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News related to global trade
From the newspapers -
18 & 19 October

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Safaricom – Kenya Telecom Giant:
Vodafone owns 40%

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More than 1m Chinese people will
go cruising

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Hamleys handover

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Uber protest in London

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Alexander Dennis Buses

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Why sell globally
2.9 billion
potential
customers
Shoppers want
to buy globally
Increase your
turnover

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Reduce dependency
on your home
market

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Cross border trade is
expected to reach
$1 trillion by 2020

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2.9 billion people with
internet access globally

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Shoppers want to
buy globally

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Utilize global
opportunities

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Nov 11 - Chinese Singles Day
Alibaba alone hit
$9.3 billion on the day

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Opportunity for training providers

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Localisation:
essential for user
experience

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New term: Glocal

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Some facts…
• 85% of customers prefer to buy in their own
language
• Customers are 4 times more likely to buy from a
website in their native language
• [source: IDC]

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What will make you
successful
in other countries

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Good user experience
=
customer engagement

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User experience = sales

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Dunkin Donuts –
3100 stores, 30 countries

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One second delay and less =
• Amazon loses $6.79 million in sales for every
millisecond of latency
• Yahoo experiences a 2.8% revenue decrease
for every second of latency
(source: Dyn )

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Localise content to overcome language
barriers
• Everyday one billion questions are asked In Google
from 181 countries and 146 languages
• Don’t just translate your content, get it adapted for
the target country

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Good
Localisation
examples

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AirBnb Website localised into
26 languages & available in 42
currencies

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Consistent and good style throughout
all languages

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Do you have an international
opportunity?

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Brand name checking is critical…

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Automatic translation can go wrong…

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Appeal to you customers!

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What did you call me…?

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Don’t come across as weird…

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And…
Keep calm
&
grow globally

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Good Resources
• State of digital economies
The Economist 2010: http://ow.ly/eZImj
• Ease of doing business 2014 World Bank report
http://www.doingbusiness.org/rankings

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Contact
TTC wetranslate Limited
86 Broomfield Road
Chelmsford, Essex, CM1 1SS, UK
www.ttcwetranslate.com
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