Grow your e-commerce website globally

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Why should small businesses sell to overseas countries? Is it just a luxury to be enjoyed for large corporations? My presentation attempts to show the relevance of selling globally and the best practises for engaging customers. There are many lessons to be learned from localisation best practices. Because localisation drives customer engagement.

Business

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Grow your e-commerce website
globally
FSB East, Bromley- 19 October 2015
Levent Yildizgoren –
Managing Director - TTC wetranslate Ltd

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
About me
• 22 years industry experience
• Mentor, speaker, charity fundraiser
• Awarded ‘Outstanding Contribution to
Translation Industry’ award in September 2015

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Free download
How to grow
your business
globally

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
The Nine Translation
Slip-ups to Avoid
Free download

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
News related to global trade
From the newspapers -
18 & 19 October

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Safaricom – Kenya Telecom Giant:
Vodafone owns 40%

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
More than 1m Chinese people will
go cruising

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Hamleys handover

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Uber protest in London

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Alexander Dennis Buses

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Why sell globally
2.9 billion
potential
customers
Shoppers want
to buy globally
Increase your
turnover

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Reduce dependency
on your home
market

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Cross border trade is
expected to reach
$1 trillion by 2020

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
2.9 billion people with
internet access globally

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Shoppers want to
buy globally

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Utilize global
opportunities

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Nov 11 - Chinese Singles Day
Alibaba alone hit
$9.3 billion on the day

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Opportunity for training providers

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Localisation:
essential for user
experience

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
New term: Glocal

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Some facts…
• 85% of customers prefer to buy in their own
language
• Customers are 4 times more likely to buy from a
website in their native language
• [source: IDC]

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
What will make you
successful
in other countries

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Good user experience
=
customer engagement

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
User experience = sales

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Dunkin Donuts –
3100 stores, 30 countries

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
One second delay and less =
• Amazon loses $6.79 million in sales for every
millisecond of latency
• Yahoo experiences a 2.8% revenue decrease
for every second of latency
(source: Dyn )

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Localise content to overcome language
barriers
• Everyday one billion questions are asked In Google
from 181 countries and 146 languages
• Don’t just translate your content, get it adapted for
the target country

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Good
Localisation
examples

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
AirBnb Website localised into
26 languages & available in 42
currencies

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Consistent and good style throughout
all languages

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Do you have an international
opportunity?

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Automatic translation can go wrong…

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Appeal to you customers!

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
What did you call me…?

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Don’t come across as weird…

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
And…
Keep calm
&
grow globally

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Good Resources
• State of digital economies
The Economist 2010: http://ow.ly/eZImj
• Ease of doing business 2014 World Bank report
http://www.doingbusiness.org/rankings

ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Contact
TTC wetranslate Limited
86 Broomfield Road
Chelmsford, Essex, CM1 1SS, UK
www.ttcwetranslate.com
Twitter: https://twitter.com/yildizgoren
Linkedin: www.linkedin.com/in/leventyildizgoren
Google+: https://plus.google.com/u/0/+LeventYildizgoren
YouTube: https://www.youtube.com/user/TranslationMatters

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Grow your e-commerce website globally

1. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Grow your e-commerce website globally FSB East, Bromley- 19 October 2015 Levent Yildizgoren – Managing Director - TTC wetranslate Ltd

2. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com About me • 22 years industry experience • Mentor, speaker, charity fundraiser • Awarded ‘Outstanding Contribution to Translation Industry’ award in September 2015

5. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com News related to global trade From the newspapers - 18 & 19 October

13. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Why sell globally 2.9 billion potential customers Shoppers want to buy globally Increase your turnover

19. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Nov 11 - Chinese Singles Day Alibaba alone hit $9.3 billion on the day

24. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Some facts… • 85% of customers prefer to buy in their own language • Customers are 4 times more likely to buy from a website in their native language • [source: IDC]

30. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com One second delay and less = • Amazon loses $6.79 million in sales for every millisecond of latency • Yahoo experiences a 2.8% revenue decrease for every second of latency (source: Dyn )

31. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Localise content to overcome language barriers • Everyday one billion questions are asked In Google from 181 countries and 146 languages • Don’t just translate your content, get it adapted for the target country

33. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com AirBnb Website localised into 26 languages & available in 42 currencies

42. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Good Resources • State of digital economies The Economist 2010: http://ow.ly/eZImj • Ease of doing business 2014 World Bank report http://www.doingbusiness.org/rankings

43. ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com Contact TTC wetranslate Limited 86 Broomfield Road Chelmsford, Essex, CM1 1SS, UK www.ttcwetranslate.com Twitter: https://twitter.com/yildizgoren Linkedin: www.linkedin.com/in/leventyildizgoren Google+: https://plus.google.com/u/0/+LeventYildizgoren YouTube: https://www.youtube.com/user/TranslationMatters

Editor's Notes

Dwali in India, Chinese New Year, Chinese Singles Day

Grow your e-commerce website globally

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