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Belo Medical Group saw an opportunity in the cosmetic enhancement market when others saw problems. They created a clinic focused on sophisticated cosmetic procedures to make people feel better about their appearance. Vicky Belo learned techniques like liposuction and used celebrity endorsements to prove beauty was achievable. The group's winning strategies included preserving client privacy, training a customer-centric staff, making products accessible to masses, and marketing Vicky Belo as an expert in the field. They have prepared for gains from medical tourism and established themselves as a household name in the Philippines.
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Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
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2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
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2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
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9. Integrate the respiratory regulatory mechanisms
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There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
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- 1. How Belo Medical Group Changed the game Megha Behani Anna Guray Lee Sandel Hazelle Velasco June 2011
- 2. This presentation is part of the mandatory requirements of Prof. Remigio Joseph De Ungria’s AGSB marketing management class. The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports. When appropriate, data are “masked” so as not to create unexpected conflicts. The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes. Disclaimer
- 3. Saw opportunity when others saw problems for change and growth Problem: Mere thought of changing looks and body suggested how people couldn’t be satisfied with their own skin Opportunity: Tried enhancing looks to make one feel better about themselves Game plan!
- 4. Filipinos sense belongingness when they feel beautiful –”feel like a star” They idolize the “artista’s” and dream to become like them somdeday Vicky Belo herself felt the need which pushed her to create the big empire Connectedwith emotions…
- 5. Went in to dermatology and learned about liposuction. Created clinic around Metro Manila and branched out farther Used sophisticated techniques for cosmetic procedures and added other procedures. Used celebrity endorses to prove that beauty is achievable because it’s what the stars do. Winning Strategies
- 6. Preserved the aura of mystique around personalities, to protect client information. Trained staff to be customer-centric “everyone is a star in our clinics”. Made Belo available to the mass with the Belo Essential Line. Have garnered prestigious recognition from Reader’s Digest Asia as the most trusted consumer-product brand in 2010. Enhanced the winning tactics…
- 7. The BMG has prepared itself from the possibilities of gaining market through tourism. Vicky Belo has marketed the company well to a point where they made it to a household name. Appearing in the media has helped them with making the name well-known to the mass Vicky Belo who was once the odd ball is now a Star herself, “Doctor to the Stars”! Thought like an Entrepreneur!
- 8. How Belo Medical Group Changed the game Megha Behani Anna Guray Lee Sandel Hazelle Velasco June 2011