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Group Project Submitted: Girl Effect Presentation
The digital business model presentation proposed using crowdsourcing, gamification, and aggregation approaches to empower adolescent girls. It would raise awareness through social media channels, engage experts through domain involvement, and generate funds via micro-volunteering and transactions on mobile platforms. Collaboration with brands could incentivize users through gaming and cause marketing, helping to scale the model's reach and impact.
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Group Project Submitted: Girl Effect Presentation
- 1. Digital Business ModelPresentationPresented by Team Two:Robin RaySurajAtreyaBeatriz BrionesAlex LundAnna AranconAdriana Mancilla
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- 3. Overview of OrganizationTarget Audience: Government or International Organizations
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- 7. General publicServices OfferedCountingWorkingto officially recognized identification for adolescent girlsCollecting data on adolescent girls and disaggregate it by age and gender to asses whether programs are reaching adolescent girls
- 8. InvestingIncreasing funding foradolescent girls Expanding opportunities for girls to attend secondary schoolRe focusing HIV - AIDS prevention Re orienting health delivery systems to work fro adolescent girlsEconomically empowering adolescent girls by building and protecting their assetsServices Offered
- 9. AdvocatingMaking the lawwork for adolescent girlsEquipping adolescent girls to advocate themselves in their communitiesMobilizing communities, families, men and boys to support adolescent girls Services Offered
- 10. Geographical MarketsNGOs andGovernmentLatin America
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- 19. Western Europe CurrentBusiness Model C SegmentsPartner NetworkKey ActivitiesOfferC RelationshipRaise awareness about empowering adolescent girls as a solution to global poverty.
- 20. Influence and leveragepolicy makers to incorporate adolescent girls into their program and their police.
- 21. Motivate practitioners andNGOs to build their girl expertise
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- 34. Those whowork for girls
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- 39. Private employer KeyResourcesD ChannelsVolunteers
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- 41. Strong relationshipsInformation gatheringOnline donations
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- 46. Influencers «spreading theword»Current Business Model
- 47. Framework for CostumerMotivation NGOs / CEOs
- 48. Individual doners /Private /Companies
- 49. GovernmentFramework for UnderstandingConsumer MotivationNGOsPrivate EmployersAspirationFrustrationHigh involvemntGovernmentCompaniesIrritationFunLow involvementIndividual Doners PositiveNegative
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- 51. Crowd SourcingBenefitsOffers BriskEconomical SolutionsAccess to a Much Larger Talent PoolBetter Understanding of Customer NeedsLeverage expertise throughout the world
- 52. GamificationBrands get customerengaged or monetize their virtual goodsCompanies get revenue from the brands to allocate them on the gamesMeasurement and results are communicated Game company creates a game and makes it popular Brands join the games to advertise or sell virtual goods34512 In-game advertising is thriving.
- 53. Gaming connects brandsto valuable audiences
- 54. In-game advertisingworks.
- 55. In-game advertisingis measurable, inexpensive and easy to do.
- 56. Buying andselling virtual goods is becoming mainstream.AggregationCommunity rates and the most popular content is shownEncourages sharing Monetize and Sustain Portal feeds information from many sourcesUsers recommend content34512Content sourced Users rate contentMeasurable and scalableLarge accessibility
- 57. Accesibility and Attractiveness16ATTRACTIVENES22CSGA102210ACCESIBILITY
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- 60. JustificationTalent: tap creativeand inspired participants whom you can leverage to create resultsAffordability: breaking it down into smaller and more focused piecesExpertise: only people with expertise in that particular area will engageSpeed: The “crowd” can do it! and with qualityRipple effect: information can be disseminated from community to community to broaden its impact. 19
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- 73. Ask your communityto join
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- 75. Share Updates Social Media ChannelsBenefits:Deep relationships and engagement
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- 79. 51% of donorsprefer giving onlineCases:Social Media Channels
- 80. Mobile ChannelsFunctionality:Access themobile website
- 81. Process payments througha mobile phone
- 82. Receive notifications onthe status of the project
- 83. Send messages tofriends for supportMobile ChannelsBenefits:High Open Rate
- 84. Lower resistance tospending
- 85. Simple method todonate
- 86. Real time engagementwith users Mobile ChannelsCase Studies:
- 87. Girl Effect –Collaboration with BrandsStories: Know about girls – photos, words, artStories: Know about girls – photos, words, artUser sharing to friends, donate, contributeComment, rate, acquire pointsCollaboration with Brands – Cause MarketingBrands incentivize users and / or Girl EffectUser engagement with Brands, PR
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- 92. TransactionsBenefits:Case Study:Convenient andsimpleWow people everyday in every wayPrivacy and security
- 93. Domain engagementExpertisesupportEmotional supportGIRLPROJECTJob generation
- 94. BenefitsSecuring Girls projectsto succeed
- 95. Bigger support forGirls
- 96. People keen onsharing knowledge
- 97. Giving supporters socialrecognition36BenefitsSecuring Girls don´t get pulled down by their environment
- 98. Provinding a support network to Girls
- 99. Profesionals get recognitionand practice (pre graduates)Domain EngagementCompany or institution´s needFreelancersFUND RASINGDeliverables
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- 103. Some examples TaamiNutz on FarmvilleGEO Location VOLVO on MyTown
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- 113. Girl Effect +Digital Business ModelVIDEO
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Editor's Notes
- #31 ConvenientIt's volunteerism that fits into your schedule when you have time - typically (but not necessarily) via an internet connected device such as a personal computer or mobile phone. In practice, to achieve this level of convenience, there is often no training or vetting necessary by the nonprofit.Bite-sizedVolunteer tasks are broken into small(-ish) pieces, so that you can complete a task in the time you have available (whatever that time may be).CrowdsourcedThe nonprofit that needs help asks a large(-ish) group for assistance. Micro-volunteers who have the time, interest, and skills (ideally), and who may be previously unknown to the nonprofit, do the work.Network-managedThe time demands of the manager (e.g. a nonprofit staffer) are reduced by distributing as much of the project management and quality review as possible to the network of micro-volunteers. This work management method differs from a top-down model of project management.
- #32 Micro-actions can be conducted anywhere, at any time and so therefore people can control the environment in which they volunteer their time, thereby making it potentially safer than traditional volunteer opportunitiesMost micro-actions are non-committal, which means that one of the barriers that inhibits people to perform traditional volunteering, has now been stripped away. You can dip in and dip out whenever you wantPeople who are shy and uncomfortable with a group of strangers might feel more at home with micro volunteering as they can now volunteer in their own companyYou get more bang for your buck time wise. People who perform traditional philanthropy and who want to do more, now have the option to achieve more in between their traditional philanthropic commitmentsIt empowers people to realise they can make a difference, as they can now do something that benefits a worthy cause on their own terms, which gives them greater control over the difference they can makeYou can do it while watching telly, on the bus or in your pyjamas. You're not restricted to being at a certain place at a certain time anymore. Volunteering can go wherever you go.