This strategic business proposal outlines a plan to rework the FastPass+ system at Walt Disney World over three years. It projects that the changes will increase quarterly net income by 20% by allowing guests to spend more time and money at the parks due to improved satisfaction. The plan involves testing expanded FastPass+ at select attractions in 2014 and 2015 before fully implementing changes across Walt Disney World in 2016 and expanding to other Disney parks globally in 2017.

1. Strategic Business Proposal
For
The Walt Disney Company
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Presented by:
Lacey McClelland
Lindsey Rivera
Amanda Sawruk
“D3”

2. REWORKING THE SYSTEM
FASTPASS+
Robert
Neff.
2014.
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3. BENEFITS
Quarterly Net Income Projection of 20%

4. PROJECT COST
MyMagic+ FastPass+ Restructured

5. PROJECTED SALES
FastPass+ does not have a cost/unit because it is a service
that is available to all Disney guests in conjunction with their
park ticket.
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However, it will increase revenue by allowing guests to spend
more in the following areas while at the park due to the
increased amount of time spent at the park due to increased
customer satisfaction:
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• Ticket sales
• Merchandise
• Food and beverage

6. YEAR 1: 2014
Testing at EPCOT
• Attractions: Soarin’ & Test Track
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Testing at Disney’s Hollywood Studios
• Attractions: The Twilight Zone Tower of
Terror & Rock ’n’ Roller Coaster

7. YEAR 2: 2015
Testing at Animal Kingdom
• Attraction: Expedition Everest
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Testing at Magic Kingdom
• Attractions: Big Thunder Mountain Railroad,
Splash Mountain, & Pirates of the Caribbean

8. YEAR 3: 2016
• Determinations to be made about
effectiveness of FastPass+ changes based on
testing
• Construction to implement new FastPass+
line on attractions
• Changes implemented across Walt Disney
World
• Plans for further expansion to other Disney
Parks across the globe in 2017