The document discusses several advertisements including ones for McDonald's Happy Meals featuring Mega Mind characters, Proactiv acne treatment featuring celebrity testimonials, Smirnoff vodka featuring Amber Rose, and an Army recruitment ad featuring a young boy and soldiers. It analyzes the sight, sound, and motion elements of each ad.

1. Annarose Pierre
Sarah Woubneh
Petrovik Jason
Brent Clarke
Daija Robinson

2. Applied Aesthetics and Contextual
Perception
• Judging certain aspects based off of similar
situations.
• Developing habitual ways of seeing and
hearing. Individually noticing a small portion of
what grabs your attention of your interest.
• Manipulation and the illusion of an object,
which falls into the category of your perception
towards what is given.

4. Happy Meals
Sight: Characters from the kids movie Mega Mind promoting McDonald’s happy meal foods. The
animation characters are interested in eating the McDonalds happy meal food. Children playing with
toys. The Happy meal comes with a toy.
Sound: Music from the movie Mega Mind. Children's laughter. The sound of one of that animation
characters talking about how delicious the McDonalds happy meal is. The sound of the toys.
Motion: The Mega Mind characters moving the way they would in the movie. One of the characters
changing into different types of people until he’s a kid. Children playing with the toys.
http://www.youtube.com/watch?feature=fvwp&NR=1&v=YMsJ1_SB2VY

6. Sight: Before & after
comparisons. After using
Proactiv they all look
really happy. Celebrity
influence.
Sound: Background
music. Description of
product.
Motion: Bubbles floating
around. Water splashing.
• http://www.youtube.com/watch?v=fB2x2M5SC1Y

7. Smirnoff

8. Sight, Sound and Motion
• Sight: Sexually Appealing . Amber Rose. Private jet.
• Sound : “Vodka never felt this good”, laughs, music
style (happy), rock star .
• Motion: Feeding(godess like), happy, whipping hair,
sexual.
http://www.youtube.com/watch?v=kIxYmdxo4UA

9. There's Strong, And Then There's
Army Strong
http://www.youtube.com/watch?v=tvBeqT3UvJ8

10. Sight Sound & Motion
Sight
• The number 1.
• The young boy looking at the soldier.
Sound
• Epic music.
• “There Is Nothing On This Green Earth As Strong
As A US Army Soldier.”
Motion
• Raising the American Flag.
• Soldiers helping people and each other.

11. There's Strong, And Then There's
Army Strong.
• Targets young people
• Brotherhood
• Defending your country
• Become stronger by joining the army