This document summarizes GripeO, a social customer service platform that allows consumers to submit feedback about businesses and monitors other sources of feedback. It struggles with adapting to evolving social media. GripeO allows feedback submission in one location via web or mobile app. Businesses can address customer service issues before they are missed on other sites. The company has a diverse team experienced in software development and mergers and acquisitions. It is working with an accelerator to further develop its platform and business model.