Gridstore is a leader in optimized storage solutions for Windows servers and Hyper-V, using patented server-side Virtual Controller technology to deliver custom storage that adapts to application needs. They have partnered with Virident to enhance performance for Microsoft Hyper-V through the integration of Virident FlashMAX II, addressing issues like the 'I/O blender effect' by optimizing traffic for individual virtual machines. This scalable solution allows enterprises to expand their storage capabilities efficiently, with strong customer adoption since its general availability in November 2013.