Initiative to drive improved safety on Indian roads. Pilot in Hiranandani Estate Thane. Document also provides overview of Green Ecospace Foundation.

1. Community led zero accidents
campaign
Formerly Green Estates Foundation

2. ABOUT US
GREEN ECOSPACE FOUNDATION

3. What is Green Ecospace Foundation?
• Green Ecospace Foundation(GEF) is a Section 8 charitable Non-profit company
set up by residents of Hiranandani Estate(HE)
• The Vision: To inspire, create and evolve sustainable communities
• Objectives: We have identified 4 crucial areas to begin with:
– To grow and maintain the green cover
– Reduce and Manage Waste
– Curb pollution and ensure safety for people and Vehicles on Roads
– Water Conservation
• Professionally run, apolitical, action oriented body adhering to utmost
transparency

4. The GEF Impact
• Increase the green cover at the
Patlipada Hills (Thane West)
– Plantation on the hills adjacent to HE to
avoid soil erosion, avoid
encroachments and reduce flooding
within HE.
– Over 200 saplings were planted during
a drive organized in the 2018 monsoon
season
– Nature Experts spoke about the
different kind of Plants and their uses
and the need to have them in our
surroundings

5. The GEF Impact
• Organized a Clean Sweep Campaign
over 2days
– A Cleanliness drive that coincided the
Swachhata Hi Seva campaign launched by
the Government of India
– Activities included CleanUp Drives across 5
zones, Felicitation of conservancy workers, A
3Km awareness walk within HE, Skits,
Family cleanup games, Keynote addresses,
Dance and Music performances et all
– Participation of HFS school students, school
band, Senior Citizen Groups, Nursery School
Children
– Over 350 residents participated in events
across 2days

6. The GEF Impact
• Decongestion of Traffic near The
Walk (An open air mall in
Hiranandani Estate)
– Organized awareness drives outside
The Walk to encourage residents to use
the Parking Lot
– Worked with HE Administration to put up
the direction signages to the parking lot
and improve the experience at the
Parking Lot
– We saw a jump of over 100% week-on-
week in the number of cars using the
parking lot

7. The GEF Impact
• Clearing up Garbage near
Casablanca (Residential complex in
Hiranandani Estate)
– An open land next to Casablanca is
turning out to be a dump-yard with
debris and other garbage getting
dumped regularly
– Involved the TMC and the corporator to
bring in JCBs and clear the area
– Following up with administration to
regularly clean up the spot to avoid
health hazards for residents

8. The GEF Impact
• CleanUp activity outside Lexington and
Tiffany (Residential Complex in
Hiranandani Estate)
– The Green Boundary Walls of Lexington
were turning into a convenient stand for
leaving Trash behind
– Employees working at corporate offices
within these buildings were using these
walls to leave behind Cigarette Packs,
Stubs, Liquor Bottle and Cans, Chewing
Gum and Candy wrappers, etc.
– We carried out a cleanup drive, restoring
the green walls and putting out messages
to stop littering
– Corporates reached out to us assuring of
correcting this wrong, while we continue
monitoring

9. The GEF Impact
• DaruWapsi campaign done at Arcadia
– Arcadia, the main shopping arcade within
HE with seating areas in the courtyard was
transforming into a place where one could
eat, drink and make merry.
– The problem was that drinking alcohol in
public was rampant here, with bottles and
cups strewn over and hidden between
bushes and manicured shrubs.
– We carried out a cleanup drive, restoring
these seating areas and putting out
messages to stop littering and drinking in
public. We also returned all the bottles to
the liquor shop asking them to put bins and
messages discouraging drinking in public
– We are currently working with shop owners
in Arcadia, the society and Hiranandani
Estate to solve this issue

10. The GEF Impact
• Citizen Awareness Drive on 15th
August
– We conducted awareness drives in 15
housing societies within HE to sensitize
residents on the above issues and get
them to participate in some of our
initiatives.
– Many citizens came forward to join our
initiatives as Volunteers

11. New initiatives undertaken by GEF
• Working with Traffic Experts and HE
Admin to put up adequate signages
and road markings, to improve road
and traffic discipline within the
township.
• Working with Traffic Police
department to suggest ways in
which residents can start on
neighbourhood policing especially
with respect to traffic
• Working with HE administration to
increase the number of Dustbins
within the township
• Organizing regular CleanUp drives
for residents to participate in and
clean up different parts of the
township to ensure we live in a
clean and green place
• Reaching out to corporates within
HE and outside to help us kickstart
many of the planned initiatives
within our 4 main objectives
• Working with Schools to involve kids
in organizing street plays to drive
improved awareness of our causes

12. COMMUNITY LED ZERO
ACCIDENTS CAMPAIGN

13. Traffic Management Project
Problem Statement and Solution Approach
Problem Statement
• A key factor affecting quality of life and safety of
residents in residential areas in India is traffic
related accidents.
• The government typically focuses on highways
but loses sight of management of traffic in
residential areas.
• Accidents in residential areas lead to loss of life,
injuries, damage to property as well as prevent
senior citizens and children from stepping out of
their homes for fear of traffic. Solution Approach
Solution Approach
The solution approach being proposed for improving
traffic management is three pronged viz.
• Creation of infrastructure associated with traffic
management
• Driving improved awareness of traffic rules and
• Driving enforcement of traffic rules in
partnership with local traffic law enforcement
agencies
Pilot
The proposal is to pilot the solution in a residential area in
Thane Viz. Hiranandani Estate and then work in partnership
with other agencies to drive rollouts.

14. Traffic Management Project
Key Deliverables
• Creation of infrastructure
– Speed breakers
– Traffic signages
– Demarcation of parking areas
– Illumination
– Marking of lanes etc.
• Traffic awareness
- Covering at least one member of each
family through traffic awareness
campaigns
– Targeting Schools
– Awareness campaigns in malls
– Street Plays
– Partnering with traffic cops
– Media etc.
• Traffic rule enforcement
– Follow up with traffic authorities on
enforcement of traffic rules
– Working with Corporators and elected
government officials
– Sharing of data with citizens on
enforcement related fines, arrests etc.
The deliverables of the project and outcomes are given below:

15. Measuring Outcomes and
Stakeholders to be engaged
Leading indicators
• Number of Vehicles over speeding
• Number of vehicles driving in the wrong
direction
• Number of vehicles not driving in lane
• Number of vehicles honking without
reason
• Vehicles causing noise pollution
• Cars using seatbelts
• Two Wheelers using helmets
Lagging indicators
• Number of near misses
• Number of accidents leading to injuries
• Number of accidents leading to deaths
Key Stakeholders to be engaged
Construction company/ Builder
Local traffic cops
Influential residents
Local Corporators/MLAs and MPs
Corporates

16. Resources
• Funding – TBD
• Volunteers - GEF volunteers - Anticipated hours -
– Infrastructure creation - 300 hours
– Awareness events - 600 hours
– Enforcement and follow up - 600 hours

17. Project Timelines and Governance
Project timelines
• Infrastructure creation - 3 months (Feb – April)
• Awareness drive - 6 months (Feb – July)
• Enforcement and sustainability - 6 months (July-December)
Transparency
• Sharing of project progress reports, timelines and budgets with all stakeholders
Governance
• Setup of governance team encompassing key stakeholders, partnering corporates and
residents along with GEF volunteers

18. What is in it for sponsor companies
 Brand Building
 Improved Customer Trust
 Meeting CSR Commitment
 Meaningful platform for employees to contribute
 Employees prefer to work for companies that contribute to their community
 Doing the right thing!

19. LET’S MAKE A DIFFERENCE
TOGETHER