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Presented by:
                                              Sameer
             Winning In The Green Frenzy     Sandeep
    Source:                                    Uma
Harvard Business                              Anurag
    Review                                     Swati
introduction
    Earlier Ecofriendly products were
    developed to substitute the use of
 contemporary product which can support
             our environment.



    Today companies are developing
     ecofriendly products to define
     sustainability in their industry



Today Green Race is not about Launching
   ecofriendly but about “what is eco-
                friendly”
Conti……
• Today if a company is not engaged in shaping a
  green product is either trapped in the green rules
  set by some other company in the industry or is
  left behind.
• companies are involved in a rat race to build
  sustainability
• Every company is trying to impose its own green
  standards in the industry
• For a company there are four strategies to become
  sustainable.
Four strategies
High




                                                        Break
       Company Capability



                                      Define
                                                        Away


                                      Co-Opt            Adopt
 Low




                             Rainforest Alliance with   Building Sector-LEED
                             Chiquita                   Wal-Mart’s S.P.I

                            Low               Industry Standards               High
Break away
•   Position itself as revolutionary leader
•   Sustainability ranking of computer manufacturer
•   Asking cigarette company how green their office
•   Promise to developed new standards
•   T. Rowe compare battery life with black magic
conclusion


“If you are calling your scrap as a gold it
will not
 “If you are calling your scrap as a gold it will not
                become gold”
•



•


•   Thanks

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Green

  • 1. Presented by: Sameer Winning In The Green Frenzy Sandeep Source: Uma Harvard Business Anurag Review Swati
  • 2. introduction Earlier Ecofriendly products were developed to substitute the use of contemporary product which can support our environment. Today companies are developing ecofriendly products to define sustainability in their industry Today Green Race is not about Launching ecofriendly but about “what is eco- friendly”
  • 3. Conti…… • Today if a company is not engaged in shaping a green product is either trapped in the green rules set by some other company in the industry or is left behind. • companies are involved in a rat race to build sustainability • Every company is trying to impose its own green standards in the industry • For a company there are four strategies to become sustainable.
  • 4. Four strategies High Break Company Capability Define Away Co-Opt Adopt Low Rainforest Alliance with Building Sector-LEED Chiquita Wal-Mart’s S.P.I Low Industry Standards High
  • 5. Break away • Position itself as revolutionary leader • Sustainability ranking of computer manufacturer • Asking cigarette company how green their office • Promise to developed new standards • T. Rowe compare battery life with black magic
  • 6. conclusion “If you are calling your scrap as a gold it will not “If you are calling your scrap as a gold it will not become gold”
  • 7. • • • Thanks