Great British Chefs - Social Media Week 2012

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How Social Media & Collaboration Change The Way We Eat - Our Presentation at Social Media Week - more speakers & event summary here http://socialmediaweek.org/event/?event_id=1665

Ollie Lloyd
CEO
Great British Chefs

#SMWFoodSocial

REGIONAL AND STYLISTIC DIVERSITY

Marcello Tully Martin Wishart
Tony Borthwick
Simon Rogan Geoffrey Smeddle
Marc Wilkinson
Frances Atkins
James Sommerin
Bryan Webb Daniel Clifford
Mary Ann Gilchrist Galton Blackiston
Will Holland Kevin Mangeollis

Nathan Outlaw Marcus Wareing
Paul Ainsworth Alfred Prasad
Simon Hulstone Bruno Loubet
Josh Eggleton
Stephen Crane
Shaun Rankin Adam Simmonds
Robert Thompson Gary jones
Mark Poyton

SOUPS

Dominic Chapman Shaun Rankin Stephen Crane
Butternut Squash soup Chilled watercress soup Jerusalem artichoke soup

Adam Gray Shay Cooper Adam Gray
Parsnip and apple soup Chilled broccoli soup Spinach soup with wild garlic toasts

DUCK

Bryan Webb – Breast of Madgett’s farm Stephen Crane – Honey roasted breast Marcus Wareing – Braised and roasted
duck of Gressingham duck with cherries whole duck

Galton Blackiston – Roast Gressingham Matthew Tomkinson – Honey roasted Phil Carnegie – Duck confit tortellini
duck crowns breast of duck

ICE CREAMS

Kevin Mangeolles– Earl Grey tea ice Adam Simmonds – Fennel pollen ice Robert Thompson – Peanut ice cream
cream cream

Mark Jordan – Black butter ice cream Galton Blackiston - Stout ice cream Adam Simmonds – Strawberry ice
cream

OR
WHY I BELIEVE WE ARE
BIGGER ON FACEBOOK
THAN
CHANNEL 4 FOOD, DELIA, DELICIOUS
MAGAZINE AND THE GREAT BRITISH BAKE
OFF

COLLABORATION
AND SOME ADVERTISING

#SMWFoodSocial

IT IS ABOUT

OUR COMMUNITY
AND US
#SMWFoodSocial

CIRCLES OF PARTNERSHIPS
Twitter followers
Bloggers
Restaurants
Facebook fans
Chefs

MAKE WORTHY OF SHARING

MAKE IT LOOK GREAT

#SMWFoodSocial

HOW DO YOU DO?
WHAT WOULD YOU?
TELL US HOW?
COULD YOU SHARE?

#SMWFoodSocial

OPEN QUESTIONS

“OPEN” QUESTIONS

#SMWFoodSocial

“WHAT DO YOU THINK OF MY
NEW LOOK? WHAT’S THE BEST
BIT?”

#SMWFoodSocial

“I HAVE A NEW PRODUCT – BUY
IT NOW”

FIVE TIMES IN A ROW

#SMWFoodSocial

IT IS NOT ABOUT YOU
RICHARD FROM MOO.COM

#SMWFoodSocial

SO IF YOU INTERESTED IN
COLLABORATING

LET US KNOW
info@greatbritishchefs.com
@gbchefs on Twitter

#SMWFoodSocial

Mecca Ibrahim, Head of Social Media at Great British Chefs, gave a presentation on innovative ways to stand out on social media. She discussed how Great British Chefs gained 61,000 engaged Facebook fans in under 8 months through collaboration, listening to the community, and creating content worth sharing. She emphasized treating social media as a guest in others' spaces and using open questions to start conversations. Ibrahim also highlighted tools like Pinterest, Reddit, and gamification to engage communities and drive traffic.

Can & how does social media change how we eat

Great British Chefs

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Great British Chefs - Social Media Week 2012

1. Ollie Lloyd CEO Great British Chefs #SMWFoodSocial

2. COLLABORATION #SMWFoodSocial

3. GREAT BRITISH CHEFS A premium brand, uniting the best chefs from across Britain under a series of socially vibrant media platforms We have created hundreds of recipes, films, apps and how-to cook videos Our business is built on selling apps, exclusive experiences and through appropriate brand partnerships

4. OUR FIRST 6 MONTHS

5. REGIONAL AND STYLISTIC DIVERSITY Marcello Tully Martin Wishart Tony Borthwick Simon Rogan Geoffrey Smeddle Marc Wilkinson Frances Atkins James Sommerin Bryan Webb Daniel Clifford Mary Ann Gilchrist Galton Blackiston Will Holland Kevin Mangeollis Nathan Outlaw Marcus Wareing Paul Ainsworth Alfred Prasad Simon Hulstone Bruno Loubet Josh Eggleton Stephen Crane Shaun Rankin Adam Simmonds Robert Thompson Gary jones Mark Poyton

8. SOUPS Dominic Chapman Shaun Rankin Stephen Crane Butternut Squash soup Chilled watercress soup Jerusalem artichoke soup Adam Gray Shay Cooper Adam Gray Parsnip and apple soup Chilled broccoli soup Spinach soup with wild garlic toasts

9. DUCK Bryan Webb – Breast of Madgett’s farm Stephen Crane – Honey roasted breast Marcus Wareing – Braised and roasted duck of Gressingham duck with cherries whole duck Galton Blackiston – Roast Gressingham Matthew Tomkinson – Honey roasted Phil Carnegie – Duck confit tortellini duck crowns breast of duck

10. ICE CREAMS Kevin Mangeolles– Earl Grey tea ice Adam Simmonds – Fennel pollen ice Robert Thompson – Peanut ice cream cream cream Mark Jordan – Black butter ice cream Galton Blackiston - Stout ice cream Adam Simmonds – Strawberry ice cream

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15. COLLABORATION #SMWFoodSocial

16. OR WHY I BELIEVE WE ARE BIGGER ON FACEBOOK THAN CHANNEL 4 FOOD, DELIA, DELICIOUS MAGAZINE AND THE GREAT BRITISH BAKE OFF

17. COMBINED #SMWFoodSocial

18. AFTER ONLY 8 MONTHS #SMWFoodSocial

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20. WHAT IS THE TRICK? #SMWFoodSocial

21. COLLABORATION AND SOME ADVERTISING #SMWFoodSocial

22. IT IS NOT ONLY ABOUT US #SMWFoodSocial