Final Walmart Presentation

2. Kettle Chip

3. Fettle Kettle
Madelyn Box
Lauren Schofield
Harry Woosley

4. Packaging Design

5. Packaging Design
Front Back
Fettle: state or condition of health,
fitness, wholeness, spirit, or form
Our mission is derived from our
name Fettle which is the state or
condition of health, fitness,
wholeness, spirit, or form. We got
our start on the idea that your
favorite snack should be good
for you. No one should have to
give up a snack they love be -
cause of harsh ingredients or
unwanted extras. We have
stripped down the Kettle Chip to
just its delicious base. Potatoes,
peanut oil, and seasoning is all
we need to make the perfect
snack. At Fettle Kettle we strive
to provide the best snack to
fulfill your wish to be in "fine
fettle".
O UR STO RY
Shearer's Snacks
100 Lincoln Way East,
Massillon, Ohio 44646
Copyright Shearer's
Snacks All Rights
Reserved
Tr y all t he fl avor s!Ci l a n t r o -Li me Pi c o d e Gu a c
Sa l t & Cr a c k e d Pe ppe r So u t h e r n BBQ
N a sh v i l l e H o t Ch i c k e n

6. Brand Story

7. Promotion: Social Media

8. Promotion: Social Media Cont.

9. Promotion: Social Media Cont.

10. Promotion: Walmart Ads
Weekly Online Advertisements

11. Placement: In-Store
Chip AisleEnd-Caps or Side-Stacks

12. Placement In-Store Cont.
Bright Ideas (Samples)Promotional Stands

13. Pricing
Fettle
Kettle:
$2.65
Lays:
$2.68
Kettle
Brand:
$2.98
Cape
Cod:
$2.72
*All prices are based off an 8 ounce bag

14. Financial Impact
$

15. Brandon Clark
Conner Dracos
Tristan Dopyera

16. Packaging Design
Front Back

17. Promotion: Social Media
Twitter
Facebook

18. Promotion: Contests

19. Promotion: Mad Lib

20. Promotion: Low Cost Marketing

21. Place

22. Place: In-Store

23. Pricing
Bag Size (oz.) Price / Bag ($) Price / oz. (¢) Mkt. Share (%)
Lay’s 8.0 2.68 33.5 50.7
Cape Cod 8.5 2.72 32.0 17.9
Kettle Brand 9.0 2.98 35.1 10.5
Fresh Kut 8.0 2.58 32.3 -

24. Financial Impact
$

25. Questions?

26. Craft Soda

27. Bearded Oak
Team 1
William Blair
Shannon Carroll
Beth Mask

28. Bearded Oak
Colors: Earthy- Burgundy, Hunter
Green, Navy Blue, Purple

29. Packaging Design

30. Flavor Names
Gnarled Roots Root Beer
Campfire Cola
Backcountry Briar Cream Soda
Honeysuckle Nectar Agave Lime
Grizzled Woods Orange Cream

31. Promotion: Social Media
Twitter
Facebook
Instagram

32. Promotion Timeline
March 25 –
Product Arrival
March 28 –
Social Media
Coverage
April 14 –
Global Green
April 18 - MABD
April 25-29 -
Relay
May 9-13 –
Establish
Bearded Oak
Social Media

33. Promotion: Charity

34. Message
91% are
likely to
switch
Social
Media
Care about
the brand
and the
charity

35. Pricing Strategy
Boylan’s Soda Yuengling & Sons Jones Soda

36. Pricing Strategy Cont.
Premium Pricing
Strategy
Penetration
Pricing Strategy
Offer our soda
for $0.062/ fl oz
Retail price of
$.5.99 for an 8
pack of 12 fl oz
cans

37. Place: In-Store
Objective: To place our craft soda in a location that will maximize sales
Soda Aisle
Sampling
Stand
Geographical
Placement

38. Place: In-Store Cont.
Soda Aisle
• Middle of aisle
• End cap
Product
Position
• Eye level
• Middle of Shelf
Number of
Facing
• More items will
increase sales

39. Sampling Stand
Product
Exposure
Banner
with logo
Call outs
Sign with
aisle
location
Display
all
Flavors

40. Store Placement
Store
Placement
Local Product
Trendy
Natural
Suburban
Neighborhoods
503 Walmart
Stores

41. Financial Impact
$

42. Bearded Oak
Team 2
Andrew Barnes
Shawn Mulligan
Katlyn Pauvlik

43. Packaging Design

44. Brand Story

45. Flavor Names
Root 66
Maple Cola
Orange Dream
Cedar Cream
Agave Nectar

46. Charity

47. Promotion: Social Media

48. Promotion: In-Store
Costco is the leader in this space; their data suggests some
products experience a 2000% sales boost.

49. Place: In-Store

50. Competitors’ Prices
Product Price Ounces Price/Fl. Oz.
Jones Soda Cans $4.99 8 - 12oz cans $0.05/Fl. oz.
Jones Pure Cane
Soda
$3.99 4 - 12oz cans $0.08/Fl. oz.
Reed’s Original
Ginger Brew
$4.99 4 - 12 oz. bottle $0.10/Fl. oz.
DEWshine Bottles $3.99 4 - 12oz bottles $0.08/Fl. oz.
Appalachian
Brewing Co. Root
Beer
$5.98 6 - 12oz bottles $0.08/Fl. oz.
$3.98

51. Financial Impact
$386,214.26

52. Questions