Graphic design has evolved significantly over thousands of years. Some key developments include the earliest known visual symbols dating back 15,000-10,000 BC found in French caves. Paper was invented in 105 AD by a Chinese official, and moveable type was perfected around 1450, allowing images to be added to printed books by 1460. Influential designers such as Chip Kidd, known for book covers including Jurassic Park, Rob Janoff who designed the iconic Apple logo, and Peter Saville, renowned for record sleeves with Factory Records, have helped shape modern graphic design.

1. Graphic Design History
Adrianna Woszczynska, 305575

2. 15,000 - 10,000 BC
The first known visual connection with photographs and symbols in the Lascaus
caves in the southern france.

3. 3600 BC
The blau movement, the oldest artifact known to combine words and pictures
ever.

4. 105 AD
Chinese government official Tsiai Lun or Cai Lun credited in inventing paper.

5. 1450
Gutenberg credited with [perfecting the system for printing type in books.

6. 1460
Alberecht Pfister was the first to add illustration to a printed book.

7. 1470
Nicholas Jenson, considered one of the history’s greatest typeface designers
created the new standard font for roman type.

8. 1760
Industrial revolution begins, setting the stage for advances in graphic design.

9. 1816
First sans serif font makes a subtle entrance as one line of a book. A beggining to
one of the most popular fonts.

10. 1880
Development of halftone screen allows for first photo printed with a full range of
skills.

11. 1932
Stanley Morrison oversees design of Times New Roman font commissioned by
the Times of London.

12. Influential Designers

13. Chip Kidd
Based in New York, Chip Kidd is best known for his stunning book jackets – most notably for seminal publishing
house Alfred A. Knopf. Kidd has worked for writers such James Elroy, Micheal Crichton and Neil Gaiman (amongst
many others). Jurassic Park is one of his most notable book covers, and in his 2005 monograph he explained the
thinking behind it: "When trying to recreate one of these creatures, all anyone has to go on is bones, right? So that
was the starting point... Not only was the drawing integrated into the movie poster, it became the logo in the film for
the park itself. I think it's safe to say that the Jurassic Park T-Rex became one of the most recognisable logos of the
1990s.”
Rob Janoff
Rob designed the Apple logo. Janoff masterminded possibly the most famous mark in the world
today while at ad agency Regis McKenna back in 1977. And although it’s been tweaked, the basic
form has remained the same ever since – a testament to its simplicity and longevity (and it was
created in only two weeks).
Back in 2013, Janoff told us that the idea of an apple with a bike taken out of it was “really a no-
brainer”. He continued: “If you have a computer named after a piece of fruit, maybe the image
should look like the fruit? So I sat for a couple of weeks and drew silhouettes of apples.

14. Peter Saville
Peter Saville is best-known for his record sleeve designs for Factory Records artists – think Joy Division and New Order
(Unknown Pleasures, Transmission, Blue Monday and more). But his sleeve work spans five decades – Saville is one of the
most prolific record designers of all time; if not the most prolific.
But the Manchester-born designer’s work doesn’t stop at sleeve design. In 2004 he became creative director of the City of
Manchester; has worked with fashion’s elite including Jil Sander and Stella McCartney; and in 2010 he designed the
England football home kit.
Michael Bierut
There aren’t many more design agencies that are more respected than Pentagram – and becoming
a partner is one of the ultimate design accolades. Designer and educator Bierut has been a partner
for 27 years now and has won hundreds of design awards (he’s also got permanent work in MoMA).
Before Pentagram, Bierut worked for 10 years at Vignelli Associates.
The designer's projects at Pentagram include identity and branding for Benetton, the New York Jets,
Walt Disney and design work on Billboard magazine. This is of course, just a small slice of his
sprawling portfolio. Bierut is also a senior critic in graphic design at the Yale School of Art. Check
out his Monograph – How To – published by Thames & Hudson in 2015.