Graphic design is the art of combining text and visuals to convey messages effectively through various media. It involves understanding principles such as contrast, hierarchy, and balance while emphasizing the importance of creativity and problem-solving. To succeed in graphic design, one must have skills in communication, research, and software tools, alongside personal attributes like determination, imagination, and the ability to take criticism.

1. What is
GRAPHIC DESIGN

2. GRAPHIC DESIGNis the art or skill of combining text
and pictures in Advertisments,
Magazines or Books

3. GRAPHIC DESIGN

4. GRAPHIC
‘VISUAL’
• Art
• Imagination
• Expression
Based on,
Involving mediums,
• Drawing
• Painting
• Lettering
To give clear or explicit Detail

5. GRAPHIC
‘VISUAL’
The Graphic part of design is made up of
‘VISUAL ELEMENTS’
that combine to create Graphic Design

6. GRAPHIC
‘VISUAL’
Line, Colour, Shape, Texture,
Space, Form & Typography
The Graphic part of design is made up of
‘VISUAL ELEMENTS’
that combine to create Graphic Design

7. GRAPHIC
‘VISUAL’
We choose these ‘VISUAL ELEMENTS’
carefully and arrange them on a surface
to convey an idea or a message

8. DESIGN
To decide upon the look and function
before creative is made

9. DESIGN
To decide upon the look and function
before something is made
Which involves…
Thinking, Problem-Solving, Practicality

10. ‘PRINCIPLES OF DESIGN’
In Graphic design there are some rules
that are to be considered.
These rules are called as

11. ‘PRINCIPLES OF DESIGN’
These principles all have a relation to each other
and appear in all well design piece of work

12. Contrast
Hierarchy,
Alignment
Balance
These key PRINCIPLES OF DESIGN are:
Proximity
Repetition
Simplicity
Function

13. VISUAL ELEMENTS DESIGN PRINCIPLES

14. VISUAL ELEMENTS DESIGN PRINCIPLES
GRAPHIC DESIGN

15. GRAPHIC DESIGN
“Is NOT just
‘Drawing or Painting’ or
Creating a Poster /
quick logo on computer”
These things are the means to the end result.
“And it is NOT about making things pretty.”

16. GRAPHIC
Is the ‘ORGANISATION’ and ‘PRESENTATION’
of ‘INFORMATION’ developed through a
‘CREATIVE PROCESS’ for a ‘PARTICULAR FUNCTION’
DESIGN

17. GRAPHIC
In the CREATIVE PROCESS one must first
understand the information/ message/ brief,
then Research, Imagine, Develop and Create
a solution or a Concept
DESIGN
In order to communicate that information, or message
and tell a story or idea in a visual way

18. It is only once we have a
SOLID IDEA,
developed through a
‘DESIGN PROCESS,
we can use our skills with
LAYOUT, COLOUR, TYPOGRAPHY, CREATIVE TOOLS…
…to bring that idea to life

19. In earlier times it was done with aid of PENCIL or PAINT BRUSH
on PAPER
Which enables us to create
mass productions and
communicate world wide
But Today its all those things and MORE…
Today we also have Cameras, Computers
& Printers
“Today we are surrounded by an abundance of Visual
Communication”

20. Such as,
Advertising, Branding, Web Design, Interface
Design, Magazine Layout , Packaging, Motion
Graphics, Infographics, Signage, Art &
Installation, Digital Art
Today Graphic Design is implemented across a broad
spectrum of Media which included both Print and Digital

21. Why do Graphic Designing?

22. If you’re wondering whether you want to focus your
creative energy into a career in Graphic Design?
…there are some pro’s and cons of Graphic Design,
for both being a designer and becoming a designer.
You Should know that…

23. 01 - Creative
02 - Fun
03 - Challenging
04 - Educational
05 - Contains multiple creative disciplines
06 - Something to show for your hard work
07 - Expressive
08 - Rewarding
09 - Collaborative
10 - Career prospects
Pro’s

24. 01 - Location specific
02 - Competitive
03 - The road is long
04 - Learning creative software tools
05 - Finding the right job can be hard
06 - Its a desk job
07 - Long hours
08 - Working under pressure
09 - Have to do things you do not want and working under
others direction.
10 - Dealing with bad clients
Cons

25. Following are some questions, the answers to which can
give you a good indication if Graphic Design is something
you should consider or maybe you’re more suited to
another creative discipline.
Should I do GRAPHIC DESIGN?
If you wondering whether Graphic Design is right for you. . .

26. 1. Are you good at drawing?
2. Can you communicate well verbally?
3. Can you present your work?
4. Do you like to research?
5. Do you like to problem solving?
6. Are you good at conceptual thinking?
7. Can you harness your creativity into realistic solutions?
8. Can you work with limitations?
9. Can you pay close attention to detail?
10. Are you happy creating commercial work?
Questions:

27. 1. Do you have a passion for typography?
2. Do you like working in teams?
3. Can you take direction from others?
1. Can you work under pressure?
2. Can you work to a specific brief?
3. Can you take criticism?
4. Are you prepared to work on computer most of the time?
5. Can you see yourself being creative for the foreseeable future?
Questions:

28. 1. Verbal communication
2. Drawing & sketching
3. Research
4. Software skills
5. Time management
6. Attention to detail
Practical skills to be a Graphic Designer?

29. 1. Objectiveness
2. Creative discipline & Judgement
3. Confidence
4. Receive criticism
5. Coping with failure
6. Determination
7. Team player
8. Patience
Psychological skills
“Psychological skills
can give you an edge
as a designer and help
you stand out. These
are skills that can in
no way be taught in a
classroom, these are
skills that make you
unique and can only
come from within.”

30. Talent required
• Imagination
• Curiosity
• Open mindedness
• Passion
• Conceptual thinking
• Problem solving
• Harness creativity
• Craftsmanship

31. How do I begin as a Graphic Designer
01Learn & Research
02Collect
Learning & Researching other art disciplines
Found objects, Photos, Your thoughts, Books
03Find Inspiration Source
Books & subscriptions, Online inspiration,
art galleries, People, Creative agencies,

32. How do I begin as a Graphic Designer
Practice your drawing
• Observation and still life drawing
• Copy what you see
Practicing your Graphic Design-
Mock Up Project
Practise your software skills-
Imitation project