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Physician treatment preferences influenced by small drug promotional items despite boomerang effect
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Physician treatment preferences influenced by small drug promotional items despite boomerang effect
1.
![The branded physician’s office: Effects of exposure to small pharmaceutical promotional items on physician treatment preferences. David Grande, MD, MPA 1,2 , Dominick Frosch, PhD 2,3 , Andrew Perkins, PhD 4 , Barbara Kahn, PhD 5 1 University of Pennsylvania, 2 Leonard Davis Institute of Health Economics, 3 UCLA, 4 Rice University, 5 University of Miami Table 1: Demographics ,[object Object],[object Object],[object Object],Lipitor Preference Figure 1: Effect of Lipitor Promotional Items on Lipitor Preferences ,[object Object],[object Object],Background ,[object Object],Objective Control % Exposed % P Sex 0.50 Male 60.0 55.1 Female 40.0 44.9 Training Year 0.66 3 rd Year Student 36.7 38.2 4 th Year Student 41.1 33.7 Dual Degree Student 8.9 13.5 Resident 13.3 14.6 Age (mean) 25.7 25.7 0.92 ,[object Object],[object Object],[object Object],[object Object],[object Object],Abstract ,[object Object],[object Object],[object Object],[object Object],Methods ,[object Object],[object Object],Results ,[object Object],[object Object],[object Object],Conclusions ,[object Object],[object Object],[object Object],Policy Implications](https://image.slidesharecdn.com/grandedavid-thebrandedphysiciansofficeeffectsofexposuretosmallpharmaceuticalpromotional-5-20-08-100818145153-phpapp01/85/the-branded-physicians-office-effects-of-exposure-to-small-pharmaceutical-promotional-52008-1-320.jpg)
