Grand Theft Auto IV was released in April 2008 for PlayStation 3, Xbox 360, and later Microsoft Windows. It targets males under 30 and has many underage players. Over 17 million copies have been sold as of June 2010. The open world game has a living city with realistic driving in a large map. Players can purchase two story-based downloadable episodes, The Lost and the Damned and The Ballad of Gay Tony, which add new missions and multiplayer modes.

1. Grand Theft Auto IV Fact Sheet
When was it released?
Grand Theft Auto IV was released April 29th
2008.
Who is the target audience?
The game targets an audience of males 30 and under. The game also has a large
number of players under the age certificate of 18.
On which platforms was it released?
Released on PS3, Xbox360 and later on Microsoft Windows.
What are the current sales figures for this game?
Take Two Interactive have recently stated on June 2010 that they have sold a total
of 17 million copies of Grand Theft Auto IV.
What are the key features of the game?
Grand Theft Auto IV has a very big open world and a living city; the game also has
very realistic driving and a very good physics engine. And has two downloadable
episodes, which makes the game even bigger than it already is.
What spin offs or extra episodes can you get for the game?
Grand Theft Auto has two downloadable extra episodes ‘The Lost and the Damned’
released 17th
February 2009 and ‘The Ballad of Gay Tony’ which was released 29th
October 2009. Microsoft paid $50 million for timed exclusivity for the downloadable
episodes on their console the Xbox360. Later the DLC was released as a standalone
game not needing the original game to be played. Recently in October 26th
there
Was a ‘ Grand Theft Auto IV: Complete Edition’ released which had all the content on
one disc.
How does the game use convergence and synergy to appeal to the audience?
The game uses convergence in form of two downloadable episodes which add hours
to game play for the game it adds a story mode and new multiplayer modes for
example in the ‘Lost and the Damned’ episode a new multiplayer mode was added
were there are two teams one is a gang of the lost gang, the others are police
protecting a bus of witnesses from the gang. Other than that the original game had
basic multiplayer modes typical in other games; death match, team death match,
races and free mode etc.