GTA4 was released worldwide in April 2008 for Xbox 360 and PS3. The target audience was between 20-30 years old due to the adult content. It sold over 6 million units in its first week and over 17 million copies total, breaking industry records. Players control Niko Bellic, an immigrant who moves to Liberty City to start over but finds it similar to his homeland. Key features include driving, shooting, using a cell phone, and a wanted level for crimes. Extra episodes like "The Ballad of Gay Tony" and "Lost and Damned" were released offering additional missions. The game promoted synergy through its online multiplayer and coordinated magazine and trailer releases.

1. GTA4 Posters
1.When wasthe game released? April2008 worldwideon bothX360
and PS3.
2.Who is the target audiencefor the game? Between the age of 20 and
30 because of the adultcontent, violenceand sexual references.
3. On which platformswasit released? It was originally released on both
X360 and PS3, both being the most well known platformsto this day.
Butlater it also came outon the computer.
4. What are the key featuresof the game? In the game you take on the
role of Niko Bellic who is an immigrant from Eastern Europe. He
relocates to Liberty City for a fresh start and to forget his past. But
Liberty City is moresimilar to his homeland then he thought and the key
featuresof the game are being able to drive, shoot, usea mobile, a police
wanted level for any crimes you commit and featuresfifteen multiplayer
modeswhilst playingNiko.
5. What are the currentsale figuresof the game? Sold an estimated 6
million unitsworldwidein its first week. As of the 9th of June2010 the
game had sold over 17 million copies worldwide. Itbroke industry
recordswith sales of around 3.7 million in its first day of sale.
6. What spins off or extra episodescan you get from the game? The
extra episodes include“the ballad of gay Tony” and “Lost and damned.”
These can be bought after the game and give a few extra missions
available to do.
7.How doesthe game use convergenceand synergy to appeal to the
audience? The game has convergencesof an onlinemultiplayer version
so that peoplecan play online together. Rockstar also released
synergiesof the Magazineand game trailer at the same time to promote
the game itself.
By Melissa Hall