course material

1. Grand proposal
Discuss about The Ali Baba Foundation …………………Introduction The Ali Baba Foundation
requests the Boston Foundation to consider its plea of $200,000 for the year 2012 so that it
can support the initiative of Reducing the Obesity in Boston Area Dorchester community, a
project that endeavors to improve reduce obesity amongst the community by educating the
community on the importance of eating health foods and therefore improve the wellness of
the residents of Boston. The grant applied for will allow the Ali Baba Foundation (ABF) to
increase awareness on issues surrounding obesity and how effectively they can be handled
by the individuals suffering from obesity so that they can become economically and socially
self efficient by engaging in programs and services that will allow them to live
independently and therefore become successful contributors their communities. ABF
considers this an important program since it aligns itself with Boston Foundation’ s priority
of increasing the health and the wellness of the Boston residents through encouragement of
healthy behaviors among Boston residents and to also increase access to not just food, but
healthier foods and physical activities opportunities. Bearing this in mind, we ask the
Boston Foundation to join us in aIDressing the issue of obesity in Boston. The eating habits
of all age groups have changed with more people being inclined to fast food or junk food
which contain a lot of fat sugar sweetened beverages. As a result obesity and obesity related
complications have been on the rise in Boston. Physical activity has always been
encouraged to reduce obesity but we do believe that encouraging people to engage in
healthy eating habits would also result in a reduction of obesity in Boston. Therefore, it is
the hope of ABF that increasing awareness in healthy eating amongst Boston residents will
result in improving the health and wellness of the Boston community in Dorchester
Community. ABF commends the initiative of the Boston Foundation in promoting health and
wellness in Boston and ABF strongly believes that the health and wellness of Boston
community can be improved through a joint venture.Statement of need lack of physical
activity coupled with poor diet have been identified as the main contributors to obesity and
obesity related complications[1]. Furthermore, obesity related factors have been ranked
second after tobacco as the leading causes of deaths in the Unites States currently[2].
However, obesity and obesity related complications are on cause to overtake tobacco as
they are considered to result to 17% of total deaths in the year 2000. The consequences are
grim especially to the younger generation who as a result of obesity are expected to have
shorter lifespan as compared to their parents[3]. The trend of obesity in Boston is no
different from the outlook of obesity trend nationally. 54% of Boston adults are obese. The

2. rate of obesity has increased amongst the Black residents as they have experienced double
obesity rates as compared to the white residents[4]. This prevalence has also been noted
nationally with the obesity rates being higher amongst the Latin and the Black residents as
compared to the White residents. In Boston it has been estimated that nearly 40% of the
students in Public Schools (1st -10th grade) suffer from obesity[5]. The health
consequences related to obesity have got a great impact on the economy as well as the
society. Obesity has been viewed by public health experts as a very chronic health problem
of the current age. Obesity presents the risk of early death to already productive workers
(working adults) through heart complications, type 2 diabetes, arthritis, stroke and specific
types of cancers[6]. Obese persons have got a higher percentage of contracting such
conditions and it is estimated that the risk of death amongst such individuals is increased by
50%-100%. Although research show that physical exercise does help in reducing obesity
amongst individual, proper diet too is needed to realize the totality of obesity elimination.
While eating fatty foods does encourage obesity, research has shown that beverages that
are sugar sweetened does contribute majorly to the obesity trends experienced nationally
and in Boston too. Most of the fatty foods are consumed as treats, but not so when it comes
to beverage drinks. Their consumption is daily at least per person and this has lead to a
higher intake of calories on a daily basis. The situation has steadily risen and the daily
intake of the sugar-sweetened accounts for almost 10% of the total calories that are
consumed in a diet[7]. Currently 80% of the youths consume sugar-sweetened
beverages[8]; the number is lower on the adults with 63% of the adults consuming the
same drinks[9]. In America today, the consumption of daily calories has increased nearly
300 times more than it was some few decades ago. Sugar-sweetened beverages can be said
to contribute to more than half of this increment[10]. The increase in calories has been
found by a number of studies to lead to increase in the risk of gaining weight and also the
risk of developing type 2 diabetes[11], metabolic syndrome[12] and heart diseases[13]. 30
studies’ meta-analysis on sugar-sweetened beverage from 1966-2005 unraveled that the
consumption of such drinks was correlated to obesity and weight gain[14]. Another study
also showed that beverages that were sugar sweetened were directly related with changes
in weight[15]. The beverages according to another study have been found to cause about
one fifth of weight that was gained by Americans from 1977-2007[16]. These evidences
serve to show that the problem of weight gain and consequently obesity is related to the
type of food that a person takes. Therefore, while exercising does help in curbing the issue,
it can be viewed as a secondary mean of aIDressing the issue. The primary solution that is
guaranteed to yield results faster is change of diet.Organizational Description The Ali
Baba Foundation (ABF) was founded by two Harvard students in 1994, under their
visionary leadership, ABF has got 25 volunteer workers in several departments including
leadership, HR, PR, training and education and management. ABF aims to empower and
foster elders, children with particular problems, and unaccompanied refugee minor
throughout New England and beyond to become economically and socially self sufficient by
providing programs and services that enable them to live independently and become
successful contributors to their communities. 18 years down the line since its inception,
ABF has been involved in many major projects in New England and beyond trying to

3. empower the community in order to meet their full potential. The Foundation has been
involved in successful creation of youth empowerment programs throughout the nation and
has seen to it that the over 300 programs it has helped create are operational to date
through setting up of proper leadership training programs. Apart from empowering people,
ABF has been involved in numerous environmental campaigns that have been fruitful in
conservation of the environment. The ABF realizes that the environment is fundamental for
proper sustenance of humanity by ensuring that the community has got access to clean
water, zero or minimal air or noise pollution and has lobbied some government officials to
help in strengthening environmental policies and ensure strict adherence to environmental
laws. The ABF has always relied on donations from its partners and individual contribution
to run its operations. This has been the trend apart from when the government subsidizes
in our operations especially when the organization is involved in government sponsored
programs where the ABF has acted as an overseer especially in the New England region.
The success rate of the ABF compared to other foundations is what has kept the donor’ s
constant supply of grants to the ABF to continue carrying out its activities. The ABF targets
people affected with obesity, the poor people and those who are struggling from drug
related problems and refugees as they have been isolated as the most vulnerable people in
society. To date ABF has successfully rehabilitated over one million people in its 18 years of
existing and with increased donor confidence, the number is expected to double within the
next five years. The ABF has got 25 members who have volunteered full time. 5 of the
members have been assigned leadership positions. 5 other people work in the HR
department with 5 more working on the PR department. The remaining 10 people are
certified trainers ranging from life coaches to psychologist amongst other professionals.
Most of ABF’ s outdoor activities are made possible through the many volunteers that come
to work with the ABF from time to time. ABF’ s board of trustees is overseen by Jawed Ali
Sheikh who is the board chairman. Other members of the board include academicians,
scientists, lawyers, retired government officials, business people and philanthropists. ABF
also has got committees that have been tasked with the responsibility of carrying out
strategic planning as well as sourcing of funds for the foundation.Goals and Objectives The
goal of the ABF is to reduce obesity in Boston’ s Dorchester community. To achieve this
goal, ABF has set up some objectives that it aims to achieve by the first six months in order
to allow for the institutions set to run themselves. The following objectives have been
identified as key in curbing obesity in Boston: a). To get the beverage companies to sensitize
people on the amount of sugar available in their different packaging of their beverage and
explaining the recommended daily consumption of the beverage to help curb on their
excessive consumption and hence help curbing excess intake of calories.b). To get hospitals
teach the community the dangers of excessive intake of calories on a medical perspective to
avoid speculation and to strengthen the mission of the campaign which is to reduce obesity
in Boston Area of Dorchester community. c). To engage nutritionists to explain the benefits
of healthy feeding habits. The nutritionists will also help in advising the community on what
foods to avoid and ways of including balanced diets in their daily needs. AIDitionally they
will help with proper identification of individual obese patients and also potential obese
patients based on their feeding habits. After assessing the situation of individuals, the

4. nutritionists will then embark on a vigorous process of helping the affected individuals get
access to proper diets that will help them in reduction of weight. The nutritionist will also
help in formulating proper diet for the already rehabilitated individuals to help them avoid
obesity.d). To involve policy makers in formulating policies that will help in discouraging
some beverages that are known to have a high quantity of sugar of the shelves of school
canteens as well as from the vending machines found in schools. This way, the youth in
school will have reduced access to the beverages and eventually a reduction in obesity
amongst youths in schools. f). To involve the media in advertising the effects of
consumption of too much calories whether in the beverage drinks or through eating of fatty
foods so that the public can get a graphical representation of the looming threat that the
whole nation and Boston faces. It has always been know that people tend to remember well
crafted advertisement, therefore by use of powerful and educative advertisements, the
public is expected to deter from the craze.Project Description The target audience will not
be discriminated. The target is to reduce obesity in Boston Dorchester community and the
therefore the main targets are the people suffering from obesity, however, individuals who
would want to know what to do to avoid obesity will also be attended to and taught in
different classes. The economical class being served will also not be discriminated as the
problem is prevalent in all social classes. Moreover, gender will not be discriminated
because the problems are not gender sensitive as it is common in all genders. The personnel
involved in the project will include the 25 members that the foundation has at its disposal at
the moment. The five members in the leadership positions will be engaged in overseeing the
daily operations during the whole exercise. The other division which have got five members
each, I.e. the PR and HR departments will also use their numbers with no increment of staff
required. The remaining ten members i.e. the foundation’ s trainers will be used too. The
selection is based on the fact that the employees have got a wealth of experience in handling
such programs that the foundation has always handled. Therefore time to train new staff
will be phased out. However, due to the great number of people anticipated, the foundation
will have to hire ten more trainers to handle the different classes that will be offered.
Moreover, due to the nature of the problem involved, the foundation will be forced to hire
more professional experts on the subject. Therefore the foundation will hire doctors,
nutritionists and psychologists to help with the mission. The programs will run in a certain
order so that the intended results are achieved. After securing the funds, the foundation will
take use one month to carry out organizational plans as well as sensitizing people about the
proposed project in the area. Afterwards, the foundation will embark on a six months
program of setting up of classes and the programs mechanic into practice. The first six
months will be used as the base of setting a program that will last not only during the
program but for years to come till the problem is completely solved. These processes will
include recruiting the first ten professionals who are going to be tasked with running of the
program after ABF has finished its mandate of setting up the correct foundations to be
followed in aIDressing obesity issues in the area. The programs set will run from morning
(8 am) till evening (5am) during weekdays and take break during the weekends. The
venues to be used will include churches, hospitals and schools as well occasional mobile
clinics so that all people in the area can be reached. The classes will run for one hour per

5. class and they will be presided by two teachers per class. The classes will take thirty
minutes break after every two classes to allow the trainers relax. The classes will be
separated according to genders to enhance gender privacy and more openness amongst the
‘ students’ . AIDitionally the classes will be divided into classes for the obese and classes for
the general public who may wish to amass information on proper dieting in order to avoid
obesity. The classes will be arranged in to one hour classes to avoid fatiguing the
‘ students’ and to allow them to return to their daily chores without taking up to much of
their time.Anticipated outcomes By the end of the program, it is anticipated that most of the
people will have acquired more knowledge about obesity. It is expected that the people
affected by obesity will come in large numbers and be educated on the issues affecting them
and how best they can manage their weight and eventually loose the excess weight by
embracing better dieting patterns. It is anticipated that the beverage companies will be
actively involved in the programs in a bid to eradicate the obesity problem in the area.
AIDitionally the policy makers are expected to have introduced measures that will help in
aIDressing the issue that is claiming the lives of people yet it can be avoided. It is anticipated
that by the end of the program, most people will have had information concerning obesity
and therefore the number is expected to decrease. Furthermore, it is anticipated that people
will change their eating habits.Budget and funding The amount being requested is
$200,000. The amount will be used to aID up to the goal of $1 million dollars, a figure that
was arrived at after careful evaluation of the situation and the amount of professionalism
required to solve the problem of obesity in Boston area of Dorchester community. The
budget requirements have been met more than halfway with the collected amount standing
at $700,000. An aIDitional $100,000 has been pledged by Mr. King Adams a philanthropist
within the foundation and is due in two weeks time. Therefore, the outstanding sum of
$200,000 is the only barrier between ABF and eradication of obesity in Boston. The
foundation has got a record of handling large amount of funds. Last year the foundation had
a budget of $5 Million. 74% of this amount went to program services while the remaining
26% went to operating costs. The organization’ s support during that year came from
membership contribution (66%), foundation grants (22%) and government grants (0.01%)
and the bequests (4.4%). Therefore, ABF has got a strong foundation of proper finance
management. Most of the funds will go into program costs (70%) while the remaining 30%
will go to operating costs.Conclusion With the required funding, the foundation will
eradicate or keep obesity at the minimum in Boston’ s Dorchester community. A donation
of $200,000 will therefore help the foundation help Boston and Boston Foundation to
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