Uploaded byJoshua Auerbach
The blackandwhitecookiecompany
The Black and White Cookie Company was started by Joshua Auerbach to manufacture and distribute Black and White cookies outside of New York City, where they originated. The company refined the recipe over 3 years and now offers a variety of flavors. The Black and White Cookie Company has expanded distribution through wholesale, retail, and social media and plans further expansion into more stores, online sales, and corporate partnerships.
The blackandwhitecookiecompany
- 1.
- 2. The Black andWhite Cookie Company was conceptualized by Joshua Auerbach, a long time fan of the Black and White Cookie. Joshua was struck by the conspicuous absence of the treat outside of New York City. Proof of concept was rapid as email after email arrived from ex- New Yorkers, tourists, and others eager to purchase the cookies. The Cookie Joshua worked diligently for over 3 years to refine the recipe, adding a tasty touch to a timeless classic. He took the recipe and made it even better; crisp around the edges, soft in the middle with that perfect hint of lemon. Our Black and Whites are truly the best Black and White Cookies on earth! We offer a variety of Black and White Cookies. The basic product is an all natural traditional New York City Black and White Cookie, iced in the classic half chocolate, half vanilla design. The Black and White Cookie Company is the exclusive manufacturer of Black and White Cookies in a large variety of exotic flavor combinations including Bubblegum, Blueberry, Strawberry, Peanut Butter and Jelly, Mint, Orange Cream, Butterscotch, and Chocolate & Peanut Butter, Piña Colada, Mojito and many many more. We have full customization: Various cookie shapes, edible images, custom icing and custom labels that can all be paired with any of our flavor combinations for use in promotions, weddings, birthdays and holidays. Kosher Certification All products produced by the Black and White Cookie Company are Kosher.
- 3. Prospective Retail Social Networks Barclays Center NY Twitter (Many Followers) Facebook (Numerous Fans) Home of the Brooklyn Nets And many more Harborplace MD GGP Baltimore Premium Clients (New Campaigns) Los Angeles CA Joel Silverstein New York Times East-West Hospitality Group-Asia Chanel Seinfeld (SONY) Wholesale Retail Offerings QVC (Online & On Air) Costco Cart, Food Trucks 7-11 Kiosks Pro Sports Venues Cafés Production & Marketing PopUp Stores Seasonal Prime Locations Nationwide Contracting Malls, Airports Nationwide Marketing
- 5. Top listing onthe three major search engines, Google, Yahoo and Bing Great Social Ranking Active Accounts Easily identifiable brand
- 8.
- 9. The company isin the final Q&A Process with QVC prior to going Online. 6 product offerings will be listed on QVC's Website in the next few weeks. Our first QVC On air Broadcast is tentatively schedule for the first quarter of 2012 7-11 has sampled the product and approved pricing. They are now waiting to receive a final version of our merchandise prior to ordering. We were told to expect a minimum of 25,000 units for the first order with a follow up order within as little as two weeks. This initial order is for 1500 stores in the Texas region. Our product sell sheet will then go out to all 5500 7-11's in the US. Our broker for Costco has just sampled our Mini's in a tub of 24. Next will be a site visit to the factory followed by the schedule of Road Show exhibition at 5 Costo location in the Southeast.
- 10. Custom Cookies Philadelphia Collection CorporateCookies Custom
- 11. Platters Holiday, seasonal andcustom platters
- 12.
- 13.
- 14. Corporate Gifts Weddings & Events
- 17. NY Sales Distribution ByState TX CA NJ FL VA MA OH IL PA CT MD GA WI
- 18. Top 10 CookieSuppliers for the 52 weeks ending May 15, 2011 Cookies 2011 Total category sales - $4,162,459,000 total may include suppliers not listed Supplier Dollar Sales Unit Sales Kraft $1,503,288,000 547,853,600 Private Label $643,597,700 280,090,000 Keebler $398,609,400 145,956,400 Pepperidge Farm $283,092,400 92,134,430 McKee Food $233,139,900 141,477,700 Lofthouse $140,434,700 42,622,020 Murray $81,688,470 35,593,720 TraditionalBaking $66,219,070 27,480,080 Kellogg $57,694,270 19,458,070 Bimbo $41,337,420 20,103,850 Top 10 Cookie Brands Brand Name Dolalr Sales Unit Sales Private Label $643,597,700 280,090,000 Nabisco Chips Ahoy $321,558,500 120,963,600 Nabisco Oreo $309,430,600 103,758,000 Nabisco Oreo Double $149,565,100 49,854,800 Stuff Lofthouse $136,580,500 41,428,030 Little Debbie $109,403,700 69,093,450 Pepperidge Farm $93,768,390 32,071,320 Pepperidge Farm Milano $90,993,830 31,999,830 Nabisco Newtons $87,351,970 28,061,000 Little Debbie Nutty Bar $77,331,860 47,412,580 Source: Redbook 2011, p. 14 Data obtained from Symphony IRI (excludes Wal-Mart)
- 19. 2007 SBDC Manufacturerof the Year
- 20.