Graham shaw sxsw 2019 presentation
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Graham Shaw has over 20 years of experience in the cannabis industry in Humboldt County, California. He is currently the president and owner of Graham's Brand and chief operating officer of Eureka Brand. Graham helped establish one of the first permitted cannabis grows and dispensaries in Eureka. He advises cannabis entrepreneurs to follow their moral compass, make decisions based on the market rather than fear, develop strong community and business relationships, and focus on quality branding to succeed in the evolving cannabis industry.
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Graham shaw sxsw 2019 presentation
- 1. Follow Your Moral Compass In The Cannabis Industry Graham Shaw: • President and owner of Graham’s Brand • Chief Operating Officer of Eureka Brand
- 2. Graham Shaw: Biography Immersed in the California cannabis industry in Humboldt County for over 20 years, Graham Shaw has become a civic and commercial leader in the cannabis community. In 2017 Graham’s company was awarded the only permitted cannabis grow within the Eureka city limits, and one of eight dispensary licenses in the city. Graham is presently the COO of Eureka/Graham’s Brand and is overseeing the build out and operation of their grow/dispensary facility in downtown Eureka. Graham’s Brand has attended and sponsored industry trade shows, such as Hemp Com, High Times, Challis, and the Emerald Cup, where he has won many awards for his cannabis products and branding, while establishing widespread name recognition. Graham has been the subject of countless media engagements such as NBC’s The Today Show, MSNBC documentaries, CNBC, The Associated Press, Emerald Magazine, San Francisco Chronicle newspaper, Culture Magazine, and many others promoting the cannabis industry.
- 4. Succeeding in the Cannabis Industry: Follow your Moral Compass to develop a company in which you can take pride. Make intelligent decisions based on the market, not on fear of the unknown.
- 5. Follow your instincts when everything is telling you otherwise. Be early in the game. Develop a strong support network of family, friends, and workers. Succeeding in the Cannabis Industry continued:
- 6. Build a business, even if laws don't align, and create legal alignment in your community. Acquire secure, legal financing. Succeeding in the Cannabis Industry continued:
- 7. How I was able to: see the future in California, aggressively market my brand, build relationships in my community to assist local decision-makers in the process of legalizing cannabis for our community of Humboldt County. The Graham's Brand Story:
- 8. Three Takeaways: #1 Your values must guide and provide direction to you to make the right financial, relationship, and other business decisions in the cannabis industry.
- 9. Take Pride in Your Company and its Role in the Community
- 10. Three Takeaways: #2 Developing relationships in your community with other entrepreneurs, governmental agencies, law enforcement, and the media is essential for success.
- 12. Three Takeaways: #3 Focus on a unique presence in the cannabis industry and then effectively market your business