This document outlines 6 points of concern regarding commercial advertising practices: 1) questionable commercial detailing traditions, 2) inadequacy of retrospective control over advertising, 3) lack of flexibility in advertising practices, 4) failure to control rising advertising costs, 5) inadequate legal support from courts, and 6) insufficient understanding of advertising issues among politicians.

2. POINTS OF CONCERN 1. The questionable tradition of commercial detailing 2. The inadequacy of retrospective control 3. Lack of flexibility 4. Failure to control advertising costs 5. Inadequate backing from the Courts. 6. Insufficient understandng among politicians