The Social Customer: 5 Trends Graham D Brown of mobileYouth Digital Anthropology 5 key trends in the growth of the Social Customer People don't buy stuff, they buy what stuff does for them. We are social by design. Hardwired to connect.

1. The Social
Customer:
5 Trends
by Graham D Brown

2. Presentation
by Graham D
Brown
mobileYouth.org
plus link to access
more insights

3. #1 Offline

4. said
face-to-face is
their preferred
form of
communication
67
%

5. so you thought
the social
customer was all
about ONLINE?

6. Sign up to the Social Customer
newsletter and get more insights on
consumer behavior every week
CLICK HERE
written by Graham D Brown

7. #2 Connected or
Connecting

8. regularly use their
smartphones in the
bathroom
97%
of teens

9. the Social Customer is
social by design
hardwired to connect

10. #3 Social Tools

11. reached for
their
smartphone
first thing after
waking up
74%
of
teens

12. everything
is a social
tool, a tool
to help the
Social
Customer
connect

13. #4 Thin
Friendships

14. “friends” on
Facebook1500
155 “friends” met in
real life
(average 14-17 yr old)

15. Brands take note:
“friends”
does not equal
friends

16. #5

17. of teens share their real
relationship status on
Facebook
<5%

18. Big Data
take note:
what you’re
seeing is
not what
you’re
getting

19. Sign up to the Social Customer
newsletter and get more insights on
consumer behavior every week
CLICK HERE
written by Graham D Brown
www.mobileYouth.org