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The Transition from Print to Digital
Publishing
PART FOUR: A Roadmap for Digital Publishing
US Government Publishing Office (GPO)
Digital Publishing Symposium
Washington, DC
June 17, 2015
Ted Hill, THA Consulting www.thaconsulting.com
PART FOUR:
A Roadmap for Digital Publishing
What to do?
Ask yourself: Do I…
Know what it is?
Understand it?
Tested, experimented with it?
Incorporated it into my practices?
The Learning Curve
Know
Understand
Experiment
Master
Editorial
Discover
Curate &
Transform
Content
Sign
Authors
New Types of Content
Key Terms & Concepts for Editorial
Key Terms & Concepts for Editorial
• Chapters
• Chunks
• Short form
• Serials
• Collections
• Enhanced books
• Video
• Apps
New Sources of Content
Key Terms & Concepts for Editorial
Key Terms & Concepts for Editors
• Self Published
• Translation
• User Generated
– Wikipedia, Wattpad, Smashwords
Production
Multiple
Reading
Platforms
Make
Books
Cross Platform/
Multi-Format Publishing
Key Terms & Concepts for Production
Key Terms & Concepts for Production
• InDesign
• PDF
• EPUB
• Mobi/KF8
• HTML
• XML
Fixed vs Reflowable
Formats
Key Terms & Concepts for Production
MS Word Styles
Key Terms & Concepts for Production
XML Workflow
Key Terms & Concepts for Production
Core eBook Technologies
Key Terms & Concepts for Production
Key Terms & Concepts for Production
• EPUB 3.0
• HTML5
• CSS3
• XHTML
Display Optimization
Key Terms & Concepts for Production
Key Terms & Concepts for Production
• eReader
• Browser
• Phone
• Tablet
• Phablet
Digital Rights Management
(DRM)
Key Terms & Concepts for Production
Accessibility
Key Terms & Concepts for Production
Marketing
Seek &
Develop
Audiences
Influence
Retail
Channels
Search Engine Optimization
(SEO)
Key Terms & Concepts for Marketing
Search Engine Marketing
(SEM)
Key Terms & Concepts for Marketing
Direct to Consumer
(DTC)
Key Terms & Concepts for Marketing
Social Media Marketing
Key Terms & Concepts for Marketing
Sampling/Free
Key Terms & Concepts for Marketing
Sales
Extend
Reach
Fill Store
Shelves
Bibliographic Metadata
(product information)
Key Terms & Concepts for Sales
ONIX
(ONline Information
eXchange)
Key Terms & Concepts for Sales
Subject Codes
(BIC, BISAC, Thema)
Key Terms & Concepts for Sales
Digital Asset Distributor
Key Terms & Concepts for Sales
Digital Channel Management
Key Terms & Concepts for Sales
Business
Intelligence/Analytics
Key Terms & Concepts for Sales
The traditional print value chain
Author Editor Marketer Retailer Reader
The emerging digital value chain
Reader
Author
Editor
Marketer
Retailer
Resources for Global Digital Publishing
Digital Book World
A commercial platform offering educational
resources for consumer publishers and their
partners. Stages the annual Digital Book World
conference in NYC.
www.digitalbookworld.com
Resources for Global Digital Publishing
Book Industry Study Group
A not-for-profit trade association that
develops industry-wide standards, best
practices and research. Develops and
maintains the ONIX and BISAC standards.
www.bisg.org
Resources for Global Digital Publishing
International Digital Publishing Forum
A global trade and standards organization
dedicated to the development of electronic
publishing. Develops and maintains the
EPUB standard.
www.idpf.org
Resources for Global Digital Publishing
BIC-Book Industry Communications
An independent organization committed to
improving the book supply chain. Creates
and maintains the BIC Basic standards.
www.bic.org.uk
Resources for Global Digital Publishing
EDItEUR
The trade standards body for the global book
and serials supply chain. Provides research,
standards and guidance for EDI, metadata
and rights management.
www.bic.org.uk
ted@thaconsulting.com

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The Transition from Print to Digital Publishing PART FOUR: A Roadmap for Digital Publishing