Design Research: Lessons learned

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During May 2013 the Meld Studios team conducted a three-week long observational and contextual research project for a cafe chain in Western Australia. After 110 hours of observation in 18 locations, nearly 200 interviews, and thousands of photographs we had collected a lot of data, and learned a lot more about the conduct of field research.

This presentation looks at the research objectives, research plan, our experiences in the field, and reflect on the extent to which we successfully captured – and were able to communicate – what we saw, heard, smelled, touched and felt.

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Design Research: Lessons learned

  1. 1. Design research Lessons learned from the field Steve Baty @docbaty Meld Studios
  2. 2. Steve Baty
  3. 3. The end point Steve Baty
  4. 4. Steve Baty
  5. 5. 1. Keep your eye open for anything
  6. 6. Steve Baty
  7. 7. 2. Capture more than you think you need
  8. 8. Steve Baty
  9. 9. 3. Balance volume with quality
  10. 10. Steve Baty
  11. 11. 4. Double up as much as possible
  12. 12. Steve Baty
  13. 13. 5. Use multiple research techniques
  14. 14. ‘Triangulation’
  15. 15. 6. Capture the highest resolution you can Steve Baty
  16. 16. Recap 1. Keep your eye open for anything 2. Capture more than you think you need 3. Balance volume with quality 4. Double up as much as possible 5. Use multiple research techniques 6. Capture the highest resolution you can Steve Baty
  17. 17. Thank you Steve Baty @docbaty steve@meldstudios.com.au ! www.meldstudios.com.au @wearemeld

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