Discover the future of information retrieval with Google's AI-powered search. Explore how artificial intelligence enhances relevance and personalization, revolutionizing the way we find and access information
HacktoberFestPune - DSC MESCOE x DSC PVGCOETTanyaRaina3
HacktoberFestPune is a beginner-friendly, all-inclusive event that is absolutely free of cost. Certificates will be issued by DSC MESCOE and DSC PVGCOET for everyone who can complete 4 successful Pull Requests by 13th October 10 AM! An evening filled with speaker sessions, interactions with fellow developers, and mini-games, we think you'll have a great time with everyone!
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
6 Ways to Leverage the Google Search Appliance in your EnterpriseEd Laczynski
6 Ways to Leverage the Google Search Appliance in your Enterprise provides an overview of the power of the Google Search Appliance. Six interesting cases are provided.
HacktoberFestPune - DSC MESCOE x DSC PVGCOETTanyaRaina3
HacktoberFestPune is a beginner-friendly, all-inclusive event that is absolutely free of cost. Certificates will be issued by DSC MESCOE and DSC PVGCOET for everyone who can complete 4 successful Pull Requests by 13th October 10 AM! An evening filled with speaker sessions, interactions with fellow developers, and mini-games, we think you'll have a great time with everyone!
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
6 Ways to Leverage the Google Search Appliance in your EnterpriseEd Laczynski
6 Ways to Leverage the Google Search Appliance in your Enterprise provides an overview of the power of the Google Search Appliance. Six interesting cases are provided.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
Article marketing offers big visibility and big opportunity to grow traffic, link popularity and SEO support for your website. Join the July monthly ideaLaunch content marketing webinar series with host and founder Byron White and guests Roxanne McHenry and Steve Juth, co-founders of the Cash Keywords Pro research tool, for insight on how to make the most out of your article marketing efforts and secrets on how to get the right words in and right articles out for article marketing success. Roxanne and Steve will demonstrate step-by-step methods and advanced article marketing techniques using their high-performance keyword tool, Cash Keywords Pro. In this month's content marketing webinar, you will learn:
How to find hot article marketing topics that Google loves
What keywords to target and where to use them in article marketing
How to find popular questions Internet users ask, so you can provide the answers they need
How to get the most from article marketing using trends and demographics
Methods for tracking and determining the ROI on your article marketing efforts
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation looks at Google's various digital marketing business and analyzes its position vis-a-vis the competition.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
the top SEO trends to watch out for in the year 2021. A Digital Marketing company can provide you with a high-quality search engine optimization service that can help you in leveraging the latest 2021 SEO trends.View More
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
An Arbitrary Number of Things You Should Know About Mobile First SEOJoe Turner
When Google’s Gary Illyes revealed plans to create a ‘mobile-first' index in November 2016, it sent the SEO world into a tizz. But really there wasn’t any need.
Let’s address some of the fundamentals:
• What the heck does ‘mobile-first’ even mean?
• What can we do to prepare?
• How can we use to our advantage?
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
Article marketing offers big visibility and big opportunity to grow traffic, link popularity and SEO support for your website. Join the July monthly ideaLaunch content marketing webinar series with host and founder Byron White and guests Roxanne McHenry and Steve Juth, co-founders of the Cash Keywords Pro research tool, for insight on how to make the most out of your article marketing efforts and secrets on how to get the right words in and right articles out for article marketing success. Roxanne and Steve will demonstrate step-by-step methods and advanced article marketing techniques using their high-performance keyword tool, Cash Keywords Pro. In this month's content marketing webinar, you will learn:
How to find hot article marketing topics that Google loves
What keywords to target and where to use them in article marketing
How to find popular questions Internet users ask, so you can provide the answers they need
How to get the most from article marketing using trends and demographics
Methods for tracking and determining the ROI on your article marketing efforts
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation looks at Google's various digital marketing business and analyzes its position vis-a-vis the competition.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
This years Attention summit featured a workshop on organic search: it's past, present and future.
Understanding how the organic landscape has evolved is crucial in order to achieve more visibility in the age of digital clutter.
This workshop foretold the future of organic search and how it can be explored to optimise the attention your brand achieves online.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
the top SEO trends to watch out for in the year 2021. A Digital Marketing company can provide you with a high-quality search engine optimization service that can help you in leveraging the latest 2021 SEO trends.View More
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
An Arbitrary Number of Things You Should Know About Mobile First SEOJoe Turner
When Google’s Gary Illyes revealed plans to create a ‘mobile-first' index in November 2016, it sent the SEO world into a tizz. But really there wasn’t any need.
Let’s address some of the fundamentals:
• What the heck does ‘mobile-first’ even mean?
• What can we do to prepare?
• How can we use to our advantage?
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
2. Introduction to Google's SGE
• Announcement date: May 10, 2023
• Google's Search Generative Experience (SGE)
utilizes advanced AI technologies
• Aims to make online searches more
comprehensive and personalized
3. Unpacking Google's AI-Boosted Search
• AI-created answers displayed at the start of the search results
• Each answer includes references to the originating websites
• Users can ask additional questions or explore further on the topic
4. Revamping Online Shopping with AI
• Google Shopping displays real-time, AI-generated product suggestions from
35 billion listings
• Improves online shopping by quickly connecting users with specific products
• Example: "winter boots" search could show AI-suggested options from various
online stores, considering factors like user's location, previous shopping
history, and trending styles
5. Facilitating Interactive Search Experiences
• SGE allows users to expand their initial search with more detailed questions or
prompts
• Creates an interactive dialogue with the search engine
• AI understands the context and helps users continue their exploration in a
more conversational manner
6. Safety and High-Quality Search
• Google employs several large language models (LLMs), including MUM and
PaLM2
• Ensures search tasks yield high-quality results
• Prioritizes user safety by avoiding generating answers to sensitive inquiries or
explicit/dangerous topics
7. Mastering Google's SGE: A Blueprint for Success
• Crafting Quality Content
• Enhancing Visual Engagement
• Showcasing Success Stories
• Highlighting Your Assets
• Collecting and Displaying Testimonials
• Strengthening Online Presence
• Leveraging E-commerce
• Embracing Technological Advancements
8. Learn More:
• Adrian Newman Offers Insight on Google’s New AI Search for Canadian SMEs
• Google’s AI-Enhanced Search: A Game Changer for Canadian Small Businesses