Google Places allows businesses to create and manage their listing on Google Maps and search results. It provides key information about a business like its address, phone number, services and user reviews. Having an optimized Google Places listing helps local businesses get found online by potential customers searching on Google. It can drive more traffic to the business from local keyword searches and complement paid search marketing efforts.

1. Marketing using
Google places

2. What is Google places ?
• Google Maps is a web mapping service developed by
Google. It offers satellite imagery, street maps, 360°
panoramic views of streets, real-time traffic conditions,
and route planning for traveling by foot, car, bicycle, or
public transportation

3. What is Google Places for Business?
• Google Places is the information that a search engine receives and
uses when listing your business.
• A search engine will probably already have your business listed in
results, but your Google Places page allows you to control what
information Google has and presents to searchers about your
business.

4. What Makes Google Places Unique
• Listing Appears on Google Maps or in Google Search: It’s the
information you add into your Google Places listing that will show
up on a Google Map, which will show up on a Google search.
• Pages Verified on Places for Business Dashboard: You’re used
to seeing your Places for Business dashboard complete with all of
the information from your Google Places listing.

5. Benefits of Google Places
• Your business listing can be found easily in Google search result pages.
• You can edit your listing to incorporate changes in your business location.
• You can easily maintain and manage your business listings.
• Even if you do not have a website, you can still get an idea about search
results by analyzing the impression and clicks of your listing.
• Your business’s address and phone number get displayed in organic Google
search results and this can effectively complement your paid Search Engine
Marketing efforts.
• Google Places allows geo-targeting and increases traffic and visitors from
local keyword searches.
• Google provides the service free of cost.

6. Ways to Win More Business with
Google Places
• Make sure your Google listing has a 100% score
• Include product or service keywords in your listing
description
• Encourage your clients to write a review on your Google
places listing
• Get listed in the other top local directories