50 marketing analytic charts and graph

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HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook

Business

Marketing Data:
50+ Charts and Graphs of
Original Marketing Research
By HubSpot

About This Marketing Data
• HubSpot complied this data from a variety of sources,
including analysis of our 2,500 business customers,
surveys with hundreds of businesses responding,
analysis of the data in our free tools like Website Grader,
Twitter Grader and Facebook Grader. Each page has a
URL to the original source document or article.

• Subscribe to our blog for new
marketing data as it is available:
http://Blog.HubSpot.com

Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Outbound Marketing is Less Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Inbound Marketing Is More Important

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Outbound Spending Decreasing

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Inbound Marketing Budgets Increasing

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Success Drives Investment in Inbound

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Small Companies Do More Inbound

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Telemarketing, Paid Search Decrease

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Changes in Social Media Landscape

Answer to “How
important are
these services to
your business?

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media is for Leads and Sales

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Blogging More Often Drives Results

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Most Business Blogs Post Weekly

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Best Marketing Projects from 2009

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Worst Marketing Projects from 2009

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Blogging Brings Social Media Success

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Small Biz Gets More Leverage

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

On Twitter, B2B Gets More From Blog

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Create Great Content by Blogging

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Blogging Attracts More Links

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Blogging Attracts More Visitors

Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

Twitter Drives More Leads for B2C

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Leads by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Company Size by Indexed Web Pages

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Leads by Keywords with SEO Ranking

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Twitter Growth Has Slowed Down

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Growth in Number of People Following

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Growth in Average Followers

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Growth in Average Twitter Updates

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Top Locations of Twitter Users

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Distribution of Twitter Follower Count

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Distribution of Twitter Following Count

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Distribution of Tweets by Day

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Distribution of Tweets by Hour

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Distribution of Tweet Length

Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

Fan Distribution for Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Categories for Small Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Sub-Categories for Small Facebook Pages

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Facebook Fan Pages by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Facebook Fan Pages with URLs

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Average Facebook Fans by Country

Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

Get Updated Marketing Data

• All new graphs, charts and data are
published to our blog immediately,
so subscribe already (like 30,000
others have):
http://Blog.HubSpot.com

HubSpot Marketing Software

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www.HubSpot.com/Free-Trial

The document discusses Google Analytics reports that are useful for non-profits to analyze. It recommends starting with a digital measurement plan by identifying objectives, goals, key performance indicators and targets. It then covers various reports like the All Traffic Report, Goals & Ecommerce, Landing Pages, Social Overview, Mobile Overview, Segments, Speed and Engagement reports. It provides details on what each report shows and how non-profits can use them to improve performance.

Google Search Console keyword ranking report

Dmitry1231

This document summarizes a site's performance from Google Search Console. It provides information on key metrics like clicks, click-through rate, impressions and keyword positions. It also analyzes the top performing pages, device types, countries and keywords. The summary identifies areas for improvement such as increasing click-through rates on top ranking pages and reducing zero-click searches.

ROI Rage: Tying KPIs to Marketing Strategy and Tactics

Ian Lurie

The document discusses strategies for measuring the ROI of marketing tactics and content, including: 1. Calculating the value of visitors, leads, and customers using metrics like conversion rates and customer lifetime value. 2. Measuring how user behaviors on a website like time on site correlate with conversion rates to determine the value of tactics that influence certain behaviors. 3. Closing the loop between online and offline data to directly attribute the impact of specific tactics on goals like lead generation or revenue.

Inbound marketing northeastern presentation

Kelley Lynn Kassa

This document discusses different B2B marketing strategies, including inbound, social, outbound, and viral marketing. It notes that inbound marketing focuses on attracting prospects through useful content, while social media turns communications into interactive dialogues. Outbound approaches include emails, events and advertising. The document recommends using content like blogging, search engine optimization, and social media to generate leads. It provides statistics on the effectiveness of blogs, social media usage, and free trials in B2B marketing. Resources for further information are listed at the end.

Inbound Marketing: How to Leverage Content Creation

HubSpot

The document discusses how inbound marketing is more effective than outbound marketing by leveraging content creation and ditching outbound tactics like TV ads and cold calling. It provides data showing that blogs, organic search, social media, landing pages, and content that gets found are more successful ways to generate leads than static or generic outbound methods. Key metrics and sources are referenced to support the inbound approach.

BrightonSEO 2014 - Localizing SEO Performance

Rob Bucci

Basic tutorial how to use google analytics

Cherrylin Ramos

The document provides step-by-step instructions for setting up Google Analytics and Google AdWords accounts. It explains that Google Analytics generates detailed website traffic statistics and measures conversions, while Google AdWords allows creating and managing online advertising campaigns. The summary outlines the key steps for creating accounts, linking websites, tracking users, and configuring analytics and advertising settings.

This document outlines the business benefits of blogging for companies. It cites several sources and statistics that show more than half of internet users read blogs monthly, 57% of businesses have acquired customers through blogging, and companies that blog more regularly get 55% more website visitors than those that don't. It also notes that 2/3 of marketers say their company blog is critical or important to their business.

The State of Inbound Marketing 2010

HubSpot

The document summarizes the key findings of the 2010 State of Inbound Marketing report. It found that inbound marketing delivers leads at a lower cost than outbound marketing and that businesses are increasingly using social media and blogs to generate real customers. It also showed that blogging more often and using social media like Twitter, LinkedIn, and Facebook are becoming more important to businesses. The document advocates for the all-in-one marketing software from HubSpot to help businesses implement an inbound marketing strategy across blogging, social media, search optimization, and analytics.

State of Inbound Marketing 2010

Dan St. Peter

The document summarizes the key findings of the 2010 State of Inbound Marketing report. It found that inbound marketing delivers leads at a lower cost than outbound marketing and that businesses are increasingly using social media and blogs to generate real customers. It also showed that inbound marketing budgets are increasing as businesses see more success from their inbound efforts, while spending on outbound tactics is decreasing.

How to Report Marketing Results to Your Clients

HubSpot

The document provides guidance on how to effectively report marketing results to clients in order to maintain retainers, motivate collaboration, and create opportunities for upselling and referrals. It recommends focusing reports on key metrics like traffic, leads, and sales; telling the results as a story with highlights, challenges, and next steps; and scheduling regular reporting meetings with all stakeholders to review performance and get feedback. Case studies are also presented showing how consistent reporting meetings helped improve clients' marketing and increase their business results.

Social Media Works - V3 Integrated Marketing

V3 Integrated Marketing

Socialmediastats121010

V3 Integrated Marketing

Social media is important for business because 97% of consumers search online for products and services, and 78% trust peer recommendations more than anything else. There are over 500 million active Facebook users and 200 million blogs, providing opportunities to reach customers and influence purchasing decisions. Companies that have more indexed web pages generate more sales leads, with 50-100 additional pages potentially doubling lead growth.

Intro to inbound marketing

Victor Solano

Growth hacking: how to use analytics to create kickass marketing strategies

Eveline Smet

Inbound Marketing University Intro to Inbound Marketing

CMnCo

The document introduces inbound marketing and discusses its advantages over outbound marketing. It outlines the 4 steps to successful inbound marketing: create content, optimize content for search and social media, promote content in social media conversations, and convert visitors into leads and sales by tracking analytics. Key aspects of each step are described, including publishing content in various formats, on-page and off-page SEO, targeting content and making sharing easy on social media, and using calls to action and landing pages to track conversions. The summary concludes by mentioning certification opportunities in inbound marketing.

ProductCamp Seattle 2014 Presentation: Anil Batra

pmcnw

The document discusses measuring social media return on investment (ROI). It begins by defining financial ROI as (Incremental Revenue * Contribution Margin - Marketing Spending) / Marketing Spending. It then explains that social media ROI involves both quantitative and qualitative metrics like awareness, community, traffic, cost savings, and non-selling conversions. The document provides examples of goals and key performance indicators (KPIs) to measure, and discusses tools for measurement including social listening, platform-specific, data aggregation, and web analytics tools. It also provides examples of calculating direct financial ROI from social media.

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50 marketing analytic charts and graph

1. Marketing Data: 50+ Charts & Graphs

2. Marketing Data: 50+ Charts and Graphs of Original Marketing Research By HubSpot

3. About This Marketing Data • HubSpot complied this data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. • Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com

4. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

5. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

6. Outbound Marketing is Less Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

7. Inbound Marketing Is More Important Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

8. Outbound Spending Decreasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

9. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

10. Success Drives Investment in Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

11. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

12. Telemarketing, Paid Search Decrease Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

13. Changes in Social Media Landscape Answer to “How important are these services to your business? Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

14. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

15. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

16. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

17. Most Business Blogs Post Weekly Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

18. Best Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

19. Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

20. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

21. Small Biz Gets More Leverage Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

22. On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

23. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

24. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

25. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

26. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

27. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

28. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

29. Company Size by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

30. Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

31. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

32. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

33. Twitter Growth Has Slowed Down Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

34. Growth in Number of People Following Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

35. Growth in Average Followers Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

36. Growth in Average Twitter Updates Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

37. Top Locations of Twitter Users Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

38. Distribution of Twitter Follower Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

39. Distribution of Twitter Following Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

40. Distribution of Tweets by Day Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

41. Distribution of Tweets by Hour Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

42. Distribution of Tweet Length Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

43. Twitter Users with Bio in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

44. Twitter Users with Location in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

45. Twitter Users with URL / Link in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDu

46. Profile Pics Attract Twitter Followers Source: Data from Twitter Grader - http://bit.ly/cgTEj0

47. Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

48. Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

49. Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

50. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

51. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

52. Facebook Fan Pages with URLs Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

53. Average Facebook Fans by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ

54. Get Updated Marketing Data • All new graphs, charts and data are published to our blog immediately, so subscribe already (like 30,000 others have): http://Blog.HubSpot.com

55. HubSpot Marketing Software Free Trial: www.HubSpot.com/Free-Trial

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