Brian Bolan maintains an Outperform rating and $700 price target for Google stock. He expects Google to report strong earnings for 1Q11 that beat estimates. Key focus areas for Google include mobile, local, and social platforms like Google Maps and Places which are poised for revenue growth. Bolan also notes Google hired additional employees, gave staff raises, and shifted more compensation to bonuses.
Goog 4 Q 2010 Earnings Bolan 1 21 11 FinalBrian Bolan
Google reported strong fourth quarter earnings that beat analyst estimates. It announced a change in leadership, with Larry Page becoming CEO and Eric Schmidt moving to Executive Chairman. Google maintained its focus on mobile, local, and social areas that it believes will drive future growth. While raising revenue estimates, the analyst also increased expense projections, resulting in lower expected earnings per share but a maintained Outperform rating and $700 price target. Risks to the stock include reduced advertising budgets and increased competition.
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
C3 2012 Building SEO Goals and KPIs for Your Organization - Hugo Guzman, Rob...Conductor
This document summarizes Hugo Guzman's presentation on unconventional SEO success metrics and the "bottom's up" approach. The presentation recommends focusing SEO optimization efforts on keywords that are already driving revenue and are "on the cusp" of achieving top rankings. It also suggests establishing daily reporting to identify new converting keywords and prioritizing those keywords for optimization tactics to increase revenue. The document then shifts to summarizing Robin Smith's presentation on quantifying the value of SEO through attribution modeling and key performance indicators.
This document provides a guide to SEO basics and the changing SEO landscape in 2016. It discusses how SEO has evolved with changes in technology and search engines. Key points include:
- SEO strategies must adapt to changes in algorithms like Google's RankBrain and Hummingbird that better understand user intent.
- Keywords remain important but the focus is shifting to providing answers to user questions through content.
- Updates to Google's search interface and paid ad formats can impact organic search results.
- An understanding of recent changes is crucial for SEO success in the current landscape.
Search engine optimization dubai - sm es - gregory bolleMajidHaider
The document is a presentation about search engine optimization (SEO) strategies for small and medium-sized enterprises (SMEs) in the Middle East. It discusses the importance of SEO given Google's dominance in the search market. It defines organic and paid search and provides an overview of on-page and off-page optimization techniques. The presentation recommends developing a comprehensive SEO plan with keyword research, audits, and competitive analysis to optimize websites and increase search visibility.
9 10 Locm 091110 Local Com Corporate Presentation Final8Ben Allen
Local.com provides a corporate presentation from November 2009. It summarizes Local.com as a NASDAQ listed company focused on local search, with patented technologies and over 20 million unique visitors per month. Local search is highlighted as an important area for future growth, as 80% of spending is local and local searchers are more likely to convert into customers. The presentation outlines Local.com's strategy to grow organic traffic, increase advertisers, and acquire complementary businesses to continue its strong revenue growth trajectory. Financial guidance is given showing continued quarter-over-quarter revenue growth through Q4 2009.
Goog 4 Q 2010 Earnings Bolan 1 21 11 FinalBrian Bolan
Google reported strong fourth quarter earnings that beat analyst estimates. It announced a change in leadership, with Larry Page becoming CEO and Eric Schmidt moving to Executive Chairman. Google maintained its focus on mobile, local, and social areas that it believes will drive future growth. While raising revenue estimates, the analyst also increased expense projections, resulting in lower expected earnings per share but a maintained Outperform rating and $700 price target. Risks to the stock include reduced advertising budgets and increased competition.
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
C3 2012 Building SEO Goals and KPIs for Your Organization - Hugo Guzman, Rob...Conductor
This document summarizes Hugo Guzman's presentation on unconventional SEO success metrics and the "bottom's up" approach. The presentation recommends focusing SEO optimization efforts on keywords that are already driving revenue and are "on the cusp" of achieving top rankings. It also suggests establishing daily reporting to identify new converting keywords and prioritizing those keywords for optimization tactics to increase revenue. The document then shifts to summarizing Robin Smith's presentation on quantifying the value of SEO through attribution modeling and key performance indicators.
This document provides a guide to SEO basics and the changing SEO landscape in 2016. It discusses how SEO has evolved with changes in technology and search engines. Key points include:
- SEO strategies must adapt to changes in algorithms like Google's RankBrain and Hummingbird that better understand user intent.
- Keywords remain important but the focus is shifting to providing answers to user questions through content.
- Updates to Google's search interface and paid ad formats can impact organic search results.
- An understanding of recent changes is crucial for SEO success in the current landscape.
Search engine optimization dubai - sm es - gregory bolleMajidHaider
The document is a presentation about search engine optimization (SEO) strategies for small and medium-sized enterprises (SMEs) in the Middle East. It discusses the importance of SEO given Google's dominance in the search market. It defines organic and paid search and provides an overview of on-page and off-page optimization techniques. The presentation recommends developing a comprehensive SEO plan with keyword research, audits, and competitive analysis to optimize websites and increase search visibility.
9 10 Locm 091110 Local Com Corporate Presentation Final8Ben Allen
Local.com provides a corporate presentation from November 2009. It summarizes Local.com as a NASDAQ listed company focused on local search, with patented technologies and over 20 million unique visitors per month. Local search is highlighted as an important area for future growth, as 80% of spending is local and local searchers are more likely to convert into customers. The presentation outlines Local.com's strategy to grow organic traffic, increase advertisers, and acquire complementary businesses to continue its strong revenue growth trajectory. Financial guidance is given showing continued quarter-over-quarter revenue growth through Q4 2009.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Working with the Zenith SEO team, I've compiled a list of my top predictions for SEO/content in 2017 and how you can apply these to your seo/content strategy.
The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
This report provides a summary of search engine optimization performance in the UK curtains and blinds sector over the past 6 months. It identifies the top 20 brands based on overall organic search visibility/share of voice. It also analyzes performance trends for specific curtain and blind product categories, identifying leaders in each. Some high-level performers include Blinds 2Go, Dunelm, and Hillarys. The report finds significant movement in brand rankings over the period, with some brands like Roman Blinds Direct and Shaws Direct rising significantly, while others lost positions.
Google Analytics 100% (not provided) - what does it mean? Crafted
Google has made changes to how it handles organic keyword data. It will now provide "(not provided)" for all organic search traffic keywords instead of the actual searched keywords. This means that SEO professionals will no longer have access to keyword-level data from Google organic searches. However, the author argues this change can be seen as an opportunity to focus more on user behavior analytics and other data sources beyond just keywords. While some SEO activities relying heavily on keyword data will be affected, an integrated approach across marketing disciplines and a focus on user experience will still allow for successful digital marketing.
Overtuig je baas over Inbound Marketing & Salesdutchmarq
Hoe overtuig je je baas en collega's over de waarde van inbound marketing & sales voor jullie als B2B kennismerk? Pas deze basis presentatie (PPT format) aan naar eigen branche, business, business case en taal.
Off the Grid Public Relations provides various marketing and public relations services including advertising, blog development, email marketing, social media, and public relations. They have case studies for several clients that demonstrate their success in increasing ticket/product sales, membership signups, website traffic, and media coverage for clients in various industries like healthcare, solar energy, and aerospace. Their client testimonials praise their strategic insights and ability to deliver measurable results that meet or exceed expectations.
- The document is a presentation on Google Inc that provides an executive summary and background on the company.
- The executive summary states that Google is an American company specialized in internet services like search, communication, and statistics tools, and has become the most used search engine through innovative products and engineering culture.
- The background discusses that Google was founded in 1996 and has expanded over the years through introductions like Gmail, Google Maps, YouTube, Android, Chrome, and Google Plus.
Search Engine Marketing (SEO) Past, Present and FutureMatthew Robinson
This document provides a summary of key events in the history and evolution of search engine optimization (SEO) and Google's search algorithm. It describes how Google was founded in 1997 and initially ranked pages based on inbound links, encouraging SEOs to artificially boost keywords. It then summarizes major algorithm updates from Google over time that targeted various unnatural linking practices and low-quality content, including Penguin, Panda and Hummingbird. The document also outlines Google's expansion into new search areas like images, maps, local and mobile search, as well as the integration of additional data sources like author profiles and tweets into search results.
The document is about a fictional club called the Columbus Obscure People Society that is formed just for laughs by Kelsey and Kylaina. It opens with the sound of a bang but provides no other details about the club or its purpose.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document contains architectural plans from T. Walton Carr Architects for a private lake residence, including a lake elevation, living room and kitchen layout, lake terrace and deck design, renovated boathouse, and concept lake elevation.
Este documento presenta la información sobre un proyecto de gestión de la informática educativa. Explica que el rol principal de un profesional en el desarrollo de proyectos es organizar y administrar el proyecto a través de su ciclo de vida. Los elementos necesarios para garantizar el ciclo de vida son establecer las fases, los entregables, los recursos y las relaciones entre estos. Los principales responsables de establecer el ciclo de vida son el equipo de proyecto, que incluye el director y organizador del proyecto.
To earn a mechanical engineering degree, one must do well in high school with a focus on calculus, algebra, English, and physics. Then in college, complete required coursework focused on science, technology, and advanced math over five to six years to obtain a bachelor's degree.
This document discusses using the genre of Commoncraft videos in the classroom. It provides examples of how Commoncraft videos were used as summative assessments in different year levels and subject areas. Students watched Commoncraft videos as an introduction and were then tasked with creating their own short videos in groups to explain a process or concept. The document outlines the planning, production, and assessment process for these student-created Commoncraft style videos.
This document provides an analysis of Alphabet Inc. (GOOGL) performed by analysts at the University of Iowa. It includes an overview of the company, stock performance metrics, economic outlook factors relevant to GOOGL, and a recommendation to buy GOOGL stock. Key points include that GOOGL has diversified beyond its search engine roots, the analysts forecast the stock price to reach $843.94 based on their valuation models, and they expect GOOGL to continue developing new technologies that will drive long-term revenue growth.
The document analyzes whether Facebook can become the next Google in terms of financial performance. It finds that while Facebook has been growing in revenue, it remains far behind Google's quarterly revenue and profits. Google generated over 7 times more revenue and over 40 times more net income than Facebook in the last quarter of 2012. For Facebook to narrow the gap with Google, it will need to continue growing its user base and find ways to more efficiently generate ad revenue from existing users.
Google is a major technology company known for its search engine and other products. It has expanded beyond search to include Google Translate, Google Maps, Google Earth and more. Financially, Google had a great quarter with 19% revenue growth compared to the previous year and increasing revenues from its main google.com product. It also launched Google+ which is growing rapidly and competing with Facebook. While US revenues make up over 50% of Google's total, international revenues are climbing as more people worldwide gain internet access. Finally, Google's stock price fluctuates but recently shot up to over $1000 per share after an excellent third quarter report showing expanded mobile and overseas business.
Facebook has grown significantly since its IPO, but it still generates much less quarterly revenue and profit than Google. In Q4 2012, Google's revenue was over 7 times higher than Facebook's and its net income was over 40 times greater. For Facebook to potentially match Google's financial success in the future, it will need to continue growing its user base and find better ways to generate advertising revenue from its existing users.
Facebook has grown significantly since its IPO, but it still generates much less quarterly revenue and profit than Google. In the fourth quarter of 2012, Google's revenue was over 7 times higher than Facebook's and its net income was over 40 times greater. For Facebook to narrow this gap, it will need to continue growing its user base and find better ways to generate advertising revenue from its existing users.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Working with the Zenith SEO team, I've compiled a list of my top predictions for SEO/content in 2017 and how you can apply these to your seo/content strategy.
The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
This report provides a summary of search engine optimization performance in the UK curtains and blinds sector over the past 6 months. It identifies the top 20 brands based on overall organic search visibility/share of voice. It also analyzes performance trends for specific curtain and blind product categories, identifying leaders in each. Some high-level performers include Blinds 2Go, Dunelm, and Hillarys. The report finds significant movement in brand rankings over the period, with some brands like Roman Blinds Direct and Shaws Direct rising significantly, while others lost positions.
Google Analytics 100% (not provided) - what does it mean? Crafted
Google has made changes to how it handles organic keyword data. It will now provide "(not provided)" for all organic search traffic keywords instead of the actual searched keywords. This means that SEO professionals will no longer have access to keyword-level data from Google organic searches. However, the author argues this change can be seen as an opportunity to focus more on user behavior analytics and other data sources beyond just keywords. While some SEO activities relying heavily on keyword data will be affected, an integrated approach across marketing disciplines and a focus on user experience will still allow for successful digital marketing.
Overtuig je baas over Inbound Marketing & Salesdutchmarq
Hoe overtuig je je baas en collega's over de waarde van inbound marketing & sales voor jullie als B2B kennismerk? Pas deze basis presentatie (PPT format) aan naar eigen branche, business, business case en taal.
Off the Grid Public Relations provides various marketing and public relations services including advertising, blog development, email marketing, social media, and public relations. They have case studies for several clients that demonstrate their success in increasing ticket/product sales, membership signups, website traffic, and media coverage for clients in various industries like healthcare, solar energy, and aerospace. Their client testimonials praise their strategic insights and ability to deliver measurable results that meet or exceed expectations.
- The document is a presentation on Google Inc that provides an executive summary and background on the company.
- The executive summary states that Google is an American company specialized in internet services like search, communication, and statistics tools, and has become the most used search engine through innovative products and engineering culture.
- The background discusses that Google was founded in 1996 and has expanded over the years through introductions like Gmail, Google Maps, YouTube, Android, Chrome, and Google Plus.
Search Engine Marketing (SEO) Past, Present and FutureMatthew Robinson
This document provides a summary of key events in the history and evolution of search engine optimization (SEO) and Google's search algorithm. It describes how Google was founded in 1997 and initially ranked pages based on inbound links, encouraging SEOs to artificially boost keywords. It then summarizes major algorithm updates from Google over time that targeted various unnatural linking practices and low-quality content, including Penguin, Panda and Hummingbird. The document also outlines Google's expansion into new search areas like images, maps, local and mobile search, as well as the integration of additional data sources like author profiles and tweets into search results.
The document is about a fictional club called the Columbus Obscure People Society that is formed just for laughs by Kelsey and Kylaina. It opens with the sound of a bang but provides no other details about the club or its purpose.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document contains architectural plans from T. Walton Carr Architects for a private lake residence, including a lake elevation, living room and kitchen layout, lake terrace and deck design, renovated boathouse, and concept lake elevation.
Este documento presenta la información sobre un proyecto de gestión de la informática educativa. Explica que el rol principal de un profesional en el desarrollo de proyectos es organizar y administrar el proyecto a través de su ciclo de vida. Los elementos necesarios para garantizar el ciclo de vida son establecer las fases, los entregables, los recursos y las relaciones entre estos. Los principales responsables de establecer el ciclo de vida son el equipo de proyecto, que incluye el director y organizador del proyecto.
To earn a mechanical engineering degree, one must do well in high school with a focus on calculus, algebra, English, and physics. Then in college, complete required coursework focused on science, technology, and advanced math over five to six years to obtain a bachelor's degree.
This document discusses using the genre of Commoncraft videos in the classroom. It provides examples of how Commoncraft videos were used as summative assessments in different year levels and subject areas. Students watched Commoncraft videos as an introduction and were then tasked with creating their own short videos in groups to explain a process or concept. The document outlines the planning, production, and assessment process for these student-created Commoncraft style videos.
This document provides an analysis of Alphabet Inc. (GOOGL) performed by analysts at the University of Iowa. It includes an overview of the company, stock performance metrics, economic outlook factors relevant to GOOGL, and a recommendation to buy GOOGL stock. Key points include that GOOGL has diversified beyond its search engine roots, the analysts forecast the stock price to reach $843.94 based on their valuation models, and they expect GOOGL to continue developing new technologies that will drive long-term revenue growth.
The document analyzes whether Facebook can become the next Google in terms of financial performance. It finds that while Facebook has been growing in revenue, it remains far behind Google's quarterly revenue and profits. Google generated over 7 times more revenue and over 40 times more net income than Facebook in the last quarter of 2012. For Facebook to narrow the gap with Google, it will need to continue growing its user base and find ways to more efficiently generate ad revenue from existing users.
Google is a major technology company known for its search engine and other products. It has expanded beyond search to include Google Translate, Google Maps, Google Earth and more. Financially, Google had a great quarter with 19% revenue growth compared to the previous year and increasing revenues from its main google.com product. It also launched Google+ which is growing rapidly and competing with Facebook. While US revenues make up over 50% of Google's total, international revenues are climbing as more people worldwide gain internet access. Finally, Google's stock price fluctuates but recently shot up to over $1000 per share after an excellent third quarter report showing expanded mobile and overseas business.
Facebook has grown significantly since its IPO, but it still generates much less quarterly revenue and profit than Google. In Q4 2012, Google's revenue was over 7 times higher than Facebook's and its net income was over 40 times greater. For Facebook to potentially match Google's financial success in the future, it will need to continue growing its user base and find better ways to generate advertising revenue from its existing users.
Facebook has grown significantly since its IPO, but it still generates much less quarterly revenue and profit than Google. In the fourth quarter of 2012, Google's revenue was over 7 times higher than Facebook's and its net income was over 40 times greater. For Facebook to narrow this gap, it will need to continue growing its user base and find better ways to generate advertising revenue from its existing users.
Facebook has grown significantly since its IPO, but it still generates much less quarterly revenue and profit than Google. In the fourth quarter of 2012, Google's revenue was over 7 times higher than Facebook's and its net income was over 40 times greater. For Facebook to narrow this financial gap with Google, it will need to continue growing its user base and find better ways to generate advertising revenue from its existing users.
The document analyzes whether Facebook could become the next Google based on financial metrics. It finds that while Facebook has steadily increased revenue, it remains far behind Google's quarterly revenue and profits. Specifically, in Q4 2012 Google generated 734% more revenue and 4409% more net income than Facebook. For Facebook to narrow this gap, it will need to continue growing its user base and find ways to more efficiently monetize its existing users through advertising.
Google Inc. is an American multinational technology company that specializes in Internet-related services and products such as search, cloud computing, and advertising technologies. It generates over 90% of its revenue from advertising. Since its founding in 1998, Google has grown significantly and become one of the world's most valuable brands. It continues to focus on improving access to information and developing new technologies.
This document provides an overview of the strategic management presentation for Google. It includes sections on Google's company information, market analysis, technical analysis, and financial analysis. Some key points:
- Google has a 67.7% share of US searches and enjoys market dominance in search globally.
- It generates billions in annual revenue and has over 100,000 employees.
- Since its founding in 1998, Google has expanded its services and products significantly beyond its core search business through acquisitions and innovations.
- It faces the ongoing challenge of diversifying its revenue streams beyond online advertising, which currently accounts for over 95% of its income. Pursuing alternative revenue streams will be important for Google's long-
- The document analyzes Alphabet Inc. (Google's parent company) and recommends a "buy" rating for the stock based on a discounted cash flow model.
- It finds that Alphabet is expected to maintain strong double digit revenue growth over the next 5 years, driven by increasing internet penetration globally and its leadership in online search and advertising.
- While risks like increasing competition exist, the model suggests the stock has a 30% upside from its current price based on Alphabet's robust revenue growth prospects and efforts to control costs.
Running Head GOOGLE INC. FINANCIAL ANALYSIS Google Inc. Financi.docxcowinhelen
Running Head: GOOGLE INC. FINANCIAL ANALYSIS
Google Inc. Financial Analysis 9
Google Inc. Financial Analysis
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Executive Summary
Google Inc. is known for its global search engine despite engaging in other segments. The company creates products and services that suit the global market. Google Inc. mission is to organize world information and make it universally accessible. Advertising is a significant segment of Google investment as most of its profit comes from it. Advertising accounts and generates 87% of Google Inc. revenue. Other than that, the company engages in fields of operating system and Platforms. By collaborating with around 75 technology and mobile firms, they have developed android technology where Google has earned 2.8 million dollars from the technology. Android technology is a great platform that facilitates innovation in mobile ecosystem that aims to offer users with great technology experience.
Other products include Google chrome which is developed as a platform to allow browsing the web; it is a new approach to the operating system. Google + is a service that is classified with other social media platforms more so to create business cycles and linkages. Google play is a store containing more than 7,000,000 applications that users can download to serve various uses. Google drive is a cloud computing service where users virtually store their information safely. Google wallet is an electronic payment method where users store their debit and credit card securely. Google TV allows users to watch their different programs. Google is having other upcoming services such as Google now and Google knowledge graph service to ensure they provide the right thing at the right place (Google, 2016).
Company Background
Google is an American global technology firm that specializes in Internet-related services and products as discussed above. The company derives a lot of profits from AdWords which are in the form of online advertisings. Google was established by Larry Page and Sergey Brin in their academic period at Stanford University while undertaking their Ph.D. The two have around 14 % of the company shares while controlling 56 % of the stockholder voting power by super-voting stock.
In 1998, they incorporated Google as a private company with an initial public offering (IPO) following in 2004. Its objective was "to organize the world's information and make it universally accessible and useful," and goes by the unofficial slogan that says "Don't be evil." After the IPO, the company moved to the company headquarters in Mountain View, California, dubbed Googleplex. In the year 2015, the company announced its plans to restructure and reengineer its processes and be a holding company under the name Alphabet Inc. (Yahoo, 2016). After the restructuring, Google became Alphabet's top subs ...
In this paper I did a ratio analysis of Google Inc to get a better glimpse of them as a company and their performance.
This was for the subject Building Financial Relationships at Northeaster University, MA.
I hope it gives you greater insight into Google and how they operate.
Matt
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G
oogle was the leading Internet search f i r m i n
2012, w i t h a nearly 67 percent market share i n
search f r o m home and w o r k computers and a
95 percent share i n searches performed f r o m mobile
devices. Google's business model allowed advertisers to
b i d on search terms that w o u l d describe their product or
service on a cost-per-impression (CPI) or cost-per-click
(CPC) basis. Google's search-based ads were displayed
near Google's search results and generated advertis-
i n g revenues o f more than $36.5 b i l l i o n i n 2011. The
company also generated revenues o f about $1.4 b i l l i o n
i n 2010 f r o m licensing fees charged to businesses that
wished to install Google's search appliance o n company
intranets and f r o m a variety o f new ventures. New ven-
tures were becoming a growing p r i o r i t y w i t h Google
management since the company dominated the market
f o r search based ads and sought additional opportu-
nities to sustain its extraordinary growth i n revenues,
earnings, and net cash provided by operations.
I n 2012, Google was pursuing a cloud comput-
i n g initiative that was intended to change the market
f o r c o m m o n l y used business productivity applica-
tions such as w o r d processing, spreadsheets, and pre-
sentation software f r o m the desktop to the Internet.
I n f o r m a t i o n technology analysts believed that the
market f o r such applications—collectively called cloud
computing—could grow to $95 b i l l i o n by 2013. Google
had also entered i n t o alliances w i t h Intel, Sony, D I S H
Network, Logitech, and other f i r m s to develop the
technology and products required to launch Google
TV. Google T V was launched i n the U.S. i n 2011 and
w o u l d allow users to search live network and cable
programming; streaming videos f r o m providers such
as N e t f l i x , A m a z o n Video O n Demand, and YouTube;
and recorded programs on a D V R . The company also
launched its G o o g l e + social networking site i n 2011
to capture additional advertising opportunities.
Perhaps the company's most ambitious strategic
initiative i n 2012 was its acquisition o f Motorola
M o b i l i t y f o r $12.5 b i l l i o n , w h i c h put i t i n the hard-
ware segment o f the smartphone and tablet computer
industries. Analysts f o l l o w i n g the transaction saw the
move to acquire Motorola M o b i l i t y as a direct attempt
to m i m i c Apple's strategy used f o r the iPhone and iPad
that tightly integrated hardware and software f o r its
most profitable and fastest g r o w i n g products. Google
had launched its A n d r o i d operating system f o r mobile
phones i n 2008 and allowed wireless phone manu-
facturers such as L G , H T C , and Nokia to produce
Internet-enabled phones boasting features similar to
those available o n Apple's iPhone. By 2012 ...
20100727谷歌中国整合营销传播计划integrated marketing communication plan for google china宇 华
This document provides an overview of Google's operations in China, including:
1) It describes Google's team working on marketing in China and the integrated marketing communication plan they developed.
2) It provides an overview of Google as a company, including its mission, finances, and product line.
3) It discusses Google's history in China and some of the cultural differences it faced when entering the Chinese market.
Shamit khemka talks about changes in SEO techniques in 2015SynapseIndia
Google's Secure Search update in 2014 brought significant changes to SEO techniques. It required HTTPS for all searches and stopped passing keyword data to websites. This forced SEO strategies to shift focus to page-level optimization and metrics like traffic, conversions, and revenue based on analytics. While ranking is still important, the parameters now include social, mobile, global, and local factors. Rank and performance also need to be measured by device type. Content remains crucial to SEO success, but must now be written in a conversational style, as Hummingbird search interprets full questions instead of just keywords.
Google My Business Ninja: Conquer Local Search Like a ProGio Ferrandino
The information provided in this eBook, "Google My Business Ninja: Conquer Local Search Like a Pro," is intended for educational and informational purposes only. The content is based on the knowledge available up to the publication date and reflects the author's opinions and expertise in the field of Google My Business and local search optimization.
While every effort has been made to ensure the accuracy and completeness of the information provided, it is essential to recognize that digital marketing practices, including those related to Google My Business and local SEO, can change rapidly due to updates in search engine algorithms, policies, and other factors. Therefore, the author and publisher cannot guarantee the continued accuracy of the content over time.
Compensation Practice1Compensation Practice 9.docxdonnajames55
Compensation Practice 1
Compensation Practice 9
Compensation Practice
Scenita Cason
BUS 409
10/30/16
Compensation Practice
A public organization is an organization that has issued securities through an initial public offering and is traded on no less than one stock trade or the over-the-counter market. Despite the fact that a little rate of shares might be at first glided to people in general, turning into a public organization permits the market to decide the estimation of the whole organization through day by day trading. Public organizations are traded on an open market inside the free market with shares being bought by an assortment of financial specialists. Most public organizations were initially privately owned businesses that opened up to the world and met the greater part of the administrative necessities. Cases of public organizations incorporate Google Inc., F5 Networks Inc., Chevron Corporation and Procter and Gamble Co.
In this study, Google will be the case study as it being my ideal place of work. Google's human resource administration keeps up an aggressive remuneration technique and an all-encompassing profession improvement policy. Such pay procedure addresses the interests of amazing workers. In connection, Google's career advancement programs guarantee that employees are given extensive open doors for individual and expert development in the organization. Therefore, the mix of the aggressive remuneration methodology and all-encompassing profession advancement programs bolsters the fruitful improvement of Google's human resource. The organization's execution in these parts of human resource management focuses on high quality and compelling human resource supervisors. This instance of Google serves as an example of how competitive pay consolidated with overall profession improvement helps human resource performance.
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Mid 2004, Google GOOGL +0.06% opened up to the world in a profoundly expected initial public offering that esteemed the six-year-old organization at what appeared to be a galactic $23 billion, with a value profit proportion of 80, an unimportant six years after its establishing. The organization was at that point creating annualized income of $2.7 billion and benefits of $286 million. Today, Google's market top is $390 billion, with annualized revenue of.
Williams Capital Research initiates coverage on Yahoo! Inc. with a Perform rating and a 12-month price target of $18.
Yahoo! currently trades at $16.51 per share. The report provides an overview of Yahoo!'s business segments, financials, and competitive position. It notes that Yahoo! gets the majority of its revenue from search and owned media properties. While search revenue has declined, the company expects display advertising to lead growth in the second half of 2010. The report rates Yahoo! as fairly valued at current prices.
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Fabular Frames and the Four Ratio ProblemMajid Iqbal
Digital, interactive art showing the struggle of a society in providing for its present population while also saving planetary resources for future generations. Spread across several frames, the art is actually the rendering of real and speculative data. The stereographic projections change shape in response to prompts and provocations. Visitors interact with the model through speculative statements about how to increase savings across communities, regions, ecosystems and environments. Their fabulations combined with random noise, i.e. factors beyond control, have a dramatic effect on the societal transition. Things get better. Things get worse. The aim is to give visitors a new grasp and feel of the ongoing struggles in democracies around the world.
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A toxic combination of 15 years of low growth, and four decades of high inequality, has left Britain poorer and falling behind its peers. Productivity growth is weak and public investment is low, while wages today are no higher than they were before the financial crisis. Britain needs a new economic strategy to lift itself out of stagnation.
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Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
1. BRIAN BOLAN RESEARCH
Equity Research Google Inc. (NASDAQ:GOOG)
Company Update Current Rating: OUTPERFORM
April 11, 2011 Earnings Update
Internet Analyst: Brian Bolan 773 413 0285; BBolan1@Gmail.com
GOOG Outperform
Price: $578.16
Price Target: $700.00
52 Week High: $642.96
52 Week Low: $433.63
NTM P/E: 22.00
Market Cap ($B): 185.00
Ent Value ($B): 170.00
Earning Preview for 1Q11
Google will report earnings for 1Q11 on April 14 after the close. Brian Bolan Research has tweaked our
estimates which can be found on page 7. As per usual, my estimates are well above Wall Street consensus, but
given the solid results of 4Q10, another dose of eye popping results should help push GOOG shares higher by 5%
or more. I recommend aggressive investors consider purchasing shares of GOOG before the release.
Earning Review for 4Q10
Google announced earnings per share of $8.75 on revenues $6.37B, easily beating Wall Street consensus and our
aggressive estimates of $8.24 and $5.96B. The real news, however, was that Larry Page will become the CEO in
April as Eric Schmidt moves to the role of Executive Chairman. The purpose of the move was to allow the
company to move faster and improve the overall organizational structure.
We are maintaining our Outperform rating and $700 price target, based on a 20.7x multiple of our 2011 earnings
estimate. Our increased revenue estimates are negated by higher expenses as margins contract.
PLEASE SEE THE APPENDIX TO THIS REPORT FOR IMPORTANT DISCLOSURES, REG AC ANALYST CERTIFICATION
AND DISCLAIMERS
Brian Bolan BBolan1@Gmail.com
2. BRIAN BOLAN RESEARCH PAGE 2
Turning the Page, the new CEO
As of April 1, 2011, Larry Page has taken over as CEO of Google and he immediately moved to focus the
company on the Social front. By moving key team members to new and higher positions, Page insulated himself
to a degree from the rank and file.
Page also quickly moved to incentivize the company to focus on social by realigning the bonus plan to reflect an
increase or decrease depending on a measure of success of the social aspect. Page also urged Googlers to get their
friends and family members to participate in any new venture on the social front.
Looking ahead
Over the next few quarters, we believe that the increased importance of Google Maps will make the local market
focus on paid search. The top 3 ad slots are thus poised to see tremendous growth as free listings and SEO efforts
for the organic listings become less important to local advertisers. To say that 100% cost per click growth is the
likely result could be on the conservative side.
Ad coverage, or the number of advertisements is likely to increase as well. The increase of space dedicated to
maps pushes out the organic listings, but that does not mean that the top section could increase to four, five or
even six ads. We have already seen an increase of advertisements in search on the right frame of the search
results page, and more ads on the bottom of the page could be next.
Mobile, Local and Social
The 4Q10 call focused on the three areas that we believe will dominate the conversation in 2011. Mobile, Local
and Social (MLS) have been focus for some time, but we see renewed emphasis on these segments. The focus on
local will come out of more ads and higher CPC’s on Google owned properties. Other Local Stats given on the
call include:
o 5 million+ users of Google Places (a primary component of being featured in the maps section)
o 1 in 5 searches are local in nature
o Customer acquisition is the biggest hurdle for Google in the local market
In the Mobile area the company gave these data points:
o Android activations are running at 300,000 per day,
o Higher level of android sales expected to result in 10x increase in mobile searches
o Mobile search grew 4x in the last year
Not as many data points for Social were given on the call, but the importance of Facebook et al was not lost on
management. Search results that included Twitter feeds were new this year. We note that YouTube saw its
revenue double in the year and the display business has more than 2 million publisher partners.
Brian Bolan BBolan1@Gmail.com
3. BRIAN BOLAN RESEARCH PAGE 3
Questions
During the quarter we learned of the JC Penny example of back link fraud, how can you prevent this from
happening / will you report cases where entities have broken the rules? Is this a bigger issue than Click Fraud was
in the recent past?
Local efforts like Boost seem to be getting some traction, is there anything in place to subsidize this or get more
smaller advertisers on that platform? Plans to add transparency behind boost? Increase the capabilities (long tail
keywords)?
Googles Acquisition of Travel information provider ITA gets approval? Deal to close when? What does the
EXPE spin off of TripAdvisor say about the ITA and Google’s plans?
Google catches Bing copying search results – what measures are being taken to prevent this? Is this an ongoing
problem in areas outside of just search? Are Google Places being copied as well?
Jonathan Rosenberg announces that he is leaving, Mayer has a new boss in local, is the company done re-org?
Google TV – have heard little positive news there, update?
Mobile still growing at 300K subs per day on Android?
HotPot is this the social answer for Google?
HotPot is likely to be at least part of the Google solution for Social, with more features to be added at a later date.
With little to no fan fare, HotPot rolled out in 5 cities throughout the country in 1Q01, with the Northeast
noticeably being left out. Some would say a slow a methodical launch allows the company to learn from early
mistakes, but from my vantage point there isn’t a lot “new” here, and that in itself could be the mistake.
I will note that check-ins on Google places is an excellent, albeit already thought of, first step. Google user base
is certainly bigger than that of Foursquare and other geo-tagging companies, and being built into all Android
phones gives it a lasting and solid advantage.
Head Count
The full-time employee headcount has significantly increased over the last 2 years, growing from 13,786 at June
30, 2007 to 19,604 at June 30, 2008, including approximately 1,500 new employees as a result of the acquisition
of DoubleClick. Total headcount increased by approximately 1,000 and stood at approximately 24,400 at the end
of the year.
In an attempt to maintain or increase the morale of employees, everyone was given a 10% raise affective January
1, 2011. To further increase the amount of cash that non executives get, bonus dollars and being shifted into the
base salary. This will increase salary expense by at least 12% from where it was the expected to be.
Brian Bolan BBolan1@Gmail.com
4. BRIAN BOLAN RESEARCH PAGE 4
Display Business
Google’s purchase of DoublClick is bearing more fruit as the company mentioned that there are now more than
2M publishing partners. Those partners are seeing the number of ads placed against their content triple and are
seeing commensurate financial gains.
Interestingly, management noted that while most of the industry thinks of display as a means of branding for an
advertiser they noted that they are seeing search branding as well.
Income Statement
Over the coming quarters, we believe that Cost Per Click growth will see significant increases. This will make up
for some increases that management announced that will hit payroll and could make up for the increases we
expect to see in sales and marketing. We are raising our revenues estimates for the next year, but our increases in
expenses will eclipse all of the gains. The end result of higher revenue expectations and higher expenses just
means that margins are contracting. We do not believe that Wall Street will punish Google as the revenue growth
will more than blind most market participants.
Exhibit 1
Source: Company Reports and Brian Bolan Research
Paid Clicks
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense
partners, increased approximately 18% over the fourth quarter of 2009 and increased approximately 11% over the
third quarter of 2010.
Exhibit 2
Brian Bolan BBolan1@Gmail.com
5. BRIAN BOLAN RESEARCH PAGE 5
Source: Company reports & Brian Bolan Research
Balance Sheet
At the current time, the balance sheet remains strong. At the end of 4Q10, Google had approximately $35B in
cash and equivalents and marketable securities on the balance sheet. We expect the yields on cash and securities
to continue to be at or near records lows for 2011.
Exhibit 3
Source: Company reports & Brian Bolan Research
Exhibit 4
Brian Bolan BBolan1@Gmail.com
6. BRIAN BOLAN RESEARCH PAGE 6
Source: Company reports & Brian Bolan Research
Recommendation and Valuation
We are maintaining our Outperform rating on Google and a one-year price target of $700. 2011 is likely to be a
very important year for Google, as the company streamlines top management in order to move faster when
opportunities present themselves. We have increased our revenue and expense estimates and the end result is
lower expected EPS. That said, we believe the potential revenue increases will grab the headlines and distract
those that believe that margin increase should be then end goal of Google’s efforts.
Our price target is derived using a multiple of 2011 earnings of $33.95 per share. Markets are currently seeing
contractions for most multiples and using some conservative views, we believe that 20.7x next year’s earnings
will prove to be a worthy multiple. We note that 20.6x our 2011 earnings estimate produces our $700 price target
for the stock. We rate the stock OUTPERFORM.
Investment Risks
If the company experiences any or all of the following risk factors, as well as others, the company’s stock price
may be affected.
Advertisers reduce internet budgets. Advertising is the source of 99% of Google’s revenue. Should
advertisers lose faith in the internet as a medium for advertisements Google would suffer a significant
revenue slowdown.
A better advertising platform is developed for internet advertising. Search has been the dominant
application on the internet for the last ten years. Should another application become more acceptable than
search, advertisers could move budgets from search to that platform.
Competition is intense and moves quickly. Google faces intense competition from Yahoo! and Microsoft
among others. Should a competitor develop a more efficient and relevant search engine, Google would be
adversely affected.
Future growth is predicated on success of mobile. Many of our assumptions of growth are based on the
future success of all things mobile. Should Google’s Android open source operating system not be
adopted by developers and carriers, its effectiveness would be adversely impacted.
Loss of key management. A loss of the CEO / co-founders would be viewed as a significant loss to the
company. Other key management members moving to competitors would have an adverse impact.
Sustained weakness in the stock market. Portfolio liquidations and margin calls may force investors to sell
positions in stocks, being a higher priced stock may make Google a likely candidate to be a source of
funds.
Brian Bolan BBolan1@Gmail.com
7. BRIAN BOLAN RESEARCH PAGE 7
1Q11 Income Statement Analysis
Exhibit 6
Source: Company reports and Brian Bolan Research
Brian Bolan BBolan1@Gmail.com
8. BRIAN BOLAN RESEARCH PAGE 8
4Q10 Income Statement Analysis
Exhibit 7
Source: Company reports and Brian Bolan Research
Brian Bolan BBolan1@Gmail.com
9. BRIAN BOLAN RESEARCH PAGE 9
Exhibit 8
Source: Company reports and Brian Bolan Research
Brian Bolan BBolan1@Gmail.com
10. BRIAN BOLAN RESEARCH PAGE 10
ANALYST CERTIFICATION
I hereby certify that the views expressed in the foregoing research report accurately reflect my
personal any of the subject companies mentioned in this report. I further certify that no part of
my compensation was, is, or will be directly, or indirectly, related to the specific
recommendations or views contained in this research report.
Financial Interests: Neither I, Brian Bolan, nor a member of my household owns securities
in any of the subject companies mentioned in this research report. Neither I, nor a member of
my household is an officer, director, or advisory board member of the issuer or has another
significant affiliation with the subject company. I do not know or have reason to know at the
time of this publication of any other material conflict of interest.
By: Brian Bolan
BRIAN BOLAN RESEARCH STOCK RATING KEY:
Outperform: (BUY) In the analyst's opinion, the stock will outperform the sector by 5%
over the next 12 months.
Perform: (HOLD) In the analyst's opinion, the stock or sector will be in line with the sector
over the next 12 months.
Underperform: (SELL) In the analyst's opinion, the stock or sector will underperform the
sector by 5% over the next 12 months.
DISCLAIMER
The opinions, forecasts, and recommendations contained in this report are those of the analyst
preparing the report and are based upon the information available to them as of the date of the
report. The analysts are basing their opinions upon information they have received from
sources they believe to be accurate and reliable and the completeness and/or accuracy is
neither implied nor guaranteed. The opinions and recommendations are subject to change
without notice.
BRIAN BOLAN Research has no obligation to continue to provide this institutional
research product and no such obligation is implied or guaranteed. The report is provided to
the Institutional clients of BRIAN BOLAN Research for informational purposes only and is
not an offer or a solicitation for the purchase or sale of any financial instrument. The firm does
not make a market in the security of the subject company(ies) or affiliated securities. The firm
or its employees may buy or sell the subject company’s(ies’) securities or derivatives that is/are
the subject(s) of this report. And the firm from time to time may buy or sell the subject
Brian Bolan BBolan1@Gmail.com
11. BRIAN BOLAN RESEARCH PAGE 11
company’s fixed income securities from customers on a principal basis. Past performance is
not an indication of future results. Calculations of price targets are based on a combination of
one or more methodologies generally accepted among financial analysts, including but not
limited to, analysis of multiples and/or discounted cash flows (whether whole or in part), or
any other method which may be applied.
Although the statements of fact in this report have been obtained from and are based upon
outside sources that the firm believes to be reliable, the firm does not guarantee the accuracy or
completeness of material contained in this report. Any such estimates or forecasts contained in
this report may not be met. Past performance is not an indication of future results. Calculations
of price targets are based on a combination of one or more methodologies generally accepted
among financial analysts, including but not limited to, analysis of multiples and/or discounted
cash flows (whether whole or in part), or any other method which may be applied. Rating,
target price and price history information on the company in this report is available upon
request.
Company Ratings History
Prior Current Target
Company Name Ticker Date Action Rating Rating Price Price
Google GOOG Initiation of Coverage None Outperform $591.71 $700.00
Brian Bolan BBolan1@Gmail.com