Goodwin’s Theory In Practice
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The document summarizes Goodwin's theory of how music videos relate lyrics and visuals, and applies it to analyze a specific music video production. It finds that the video's visuals generally amplify and illustrate the lyrics by depicting the central character being chased by his guilt. While the edits synchronize with the music, they are not as frequent as Goodwin's theory predicts for such an up-tempo song. The video also departs from conventions of its genre by lacking a live performance or dance routine. A narrative analysis finds binary oppositions between the lead character and his pursuing guilt.
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![Lyrics and Visuals ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Goodwins theories music video
Andrew Goodwin identified 5 key aspects that are commonly used in music videos: 1) The relationship between the lyrics and visuals, whether they amplify, illustrate, or contradict each other. 2) Narrative-based videos that tell a story with a beginning, middle, and end and focus on the artist's image. 3) Performance-based videos that focus more on instruments and less on faces, often in organic settings like barns. 4) The star image or look of the artist and how it has developed. 5) The technical aspects of the song, using different shots, edits, and cuts to represent the music and prevent boredom.
Music video theory
This document summarizes several music video theories proposed by different scholars:
1. Andrew Goodwin's theory focuses on editing techniques that synchronize with the music, using different scenes to depict different parts of songs. It also emphasizes using music videos to convey narrative and showcase the artist's performance, image, and style.
2. Vladimir Todorov's narrative theory analyzes the typical structure of stories into five stages: equilibrium, disruption, recognition of disruption, attempts to repair disruption, and new equilibrium. This structure applies to many music videos.
3. Vladimir Propp's theory identifies eight common character types frequently seen in media narratives, including heroes, villains, helpers, and princesses.
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andrew Goodwin identified three ways that a music video can connect to the song: illustration, amplification, and disjuncture. Illustration directly illustrates the song lyrics visually. Amplification builds on the song's meanings through performance and narrative. Disjuncture intentionally ignores the song's content and genre to create new meanings, often using abstract imagery unrelated to the lyrics.
Andrew goodwin theorist
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 key features of music videos are: 1) Demonstrating genre characteristics, 2) References to looking and voyeurism of the female body, 3) Relationship between lyrics and visuals, 4) Relationship between music and visuals, 5) Demands of the record label, and 6) Intertextual references. The 5 ways to analyze music videos are: 1) Examining the structure and voice of the song, 2) Considering narrative and performance, 3) Analyzing the star image, 4) Understanding the relationship between visuals and song, and 5) Technical aspects like
Styles of music video
The document discusses different styles of music videos, including narrative, performance, homage, animation, inspiration, parody, pastiche, and surreal styles. Narrative videos tell a story through visuals connected to the lyrics, like Justin Timberlake's "Cry Me a River". Performance videos commonly show the artist performing, like U2's "With Or Without You". Homage videos acknowledge something from the past, like Tupac Shakur's "Ghetto Gospel". Animation replaces live action, seen in Gorillaz's "Feel Good Inc". Inspiration references other media, like Ashanti's "Foolish" referencing "Goodfellas". Parodies mock the original work comed
fhrfhrhGenre
The document discusses the genre of an indie/alternative rock music video. It belongs to the narrative typology as it will present a love story between a male protagonist and another character. Typical of the genre, it will feature a low-budget setting like a city and simple performances to focus on the music. The video's mis-en-scene and costumes will have a retro, casual style to fit indie conventions. It will also use a relatable narrative of heartbreak that connects well to the song's lyrics.
Treatment sheet
The song "Technologic" by Daft Punk uses a repeated vocal sample that chants technological commands throughout. There are two versions - the 4:44 album version and the 2:47 radio edit. The music video features Daft Punk and a robotic puppet, with lyrics appearing and imagery of a pyramid they perform in. The proposed student video will parody Daft Punk's visual style with cardboard box helmets and dark clothing. It will have disjuncture cuts between random shots relating to lyrics and shots of the students in costume mimicking the actions described.
Types of music videos
Performance music videos focus on showing the artist performing on stage. They mainly feature rock and pop artists promoting themselves and their identity to fans. Performance videos are generally cheaper to produce than narrative or conceptual videos since they do not require elaborate sets or locations, just a suitable place to film the performance. However, performance videos can sometimes lack creativity or become boring compared to other styles.
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Goodwins theories music video
Andrew Goodwin identified 5 key aspects that are commonly used in music videos: 1) The relationship between the lyrics and visuals, whether they amplify, illustrate, or contradict each other. 2) Narrative-based videos that tell a story with a beginning, middle, and end and focus on the artist's image. 3) Performance-based videos that focus more on instruments and less on faces, often in organic settings like barns. 4) The star image or look of the artist and how it has developed. 5) The technical aspects of the song, using different shots, edits, and cuts to represent the music and prevent boredom.
Music video theory
This document summarizes several music video theories proposed by different scholars:
1. Andrew Goodwin's theory focuses on editing techniques that synchronize with the music, using different scenes to depict different parts of songs. It also emphasizes using music videos to convey narrative and showcase the artist's performance, image, and style.
2. Vladimir Todorov's narrative theory analyzes the typical structure of stories into five stages: equilibrium, disruption, recognition of disruption, attempts to repair disruption, and new equilibrium. This structure applies to many music videos.
3. Vladimir Propp's theory identifies eight common character types frequently seen in media narratives, including heroes, villains, helpers, and princesses.
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andrew Goodwin identified three ways that a music video can connect to the song: illustration, amplification, and disjuncture. Illustration directly illustrates the song lyrics visually. Amplification builds on the song's meanings through performance and narrative. Disjuncture intentionally ignores the song's content and genre to create new meanings, often using abstract imagery unrelated to the lyrics.
Andrew goodwin theorist
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 key features of music videos are: 1) Demonstrating genre characteristics, 2) References to looking and voyeurism of the female body, 3) Relationship between lyrics and visuals, 4) Relationship between music and visuals, 5) Demands of the record label, and 6) Intertextual references. The 5 ways to analyze music videos are: 1) Examining the structure and voice of the song, 2) Considering narrative and performance, 3) Analyzing the star image, 4) Understanding the relationship between visuals and song, and 5) Technical aspects like
Styles of music video
The document discusses different styles of music videos, including narrative, performance, homage, animation, inspiration, parody, pastiche, and surreal styles. Narrative videos tell a story through visuals connected to the lyrics, like Justin Timberlake's "Cry Me a River". Performance videos commonly show the artist performing, like U2's "With Or Without You". Homage videos acknowledge something from the past, like Tupac Shakur's "Ghetto Gospel". Animation replaces live action, seen in Gorillaz's "Feel Good Inc". Inspiration references other media, like Ashanti's "Foolish" referencing "Goodfellas". Parodies mock the original work comed
fhrfhrhGenre
The document discusses the genre of an indie/alternative rock music video. It belongs to the narrative typology as it will present a love story between a male protagonist and another character. Typical of the genre, it will feature a low-budget setting like a city and simple performances to focus on the music. The video's mis-en-scene and costumes will have a retro, casual style to fit indie conventions. It will also use a relatable narrative of heartbreak that connects well to the song's lyrics.
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The song "Technologic" by Daft Punk uses a repeated vocal sample that chants technological commands throughout. There are two versions - the 4:44 album version and the 2:47 radio edit. The music video features Daft Punk and a robotic puppet, with lyrics appearing and imagery of a pyramid they perform in. The proposed student video will parody Daft Punk's visual style with cardboard box helmets and dark clothing. It will have disjuncture cuts between random shots relating to lyrics and shots of the students in costume mimicking the actions described.
Types of music videos
Performance music videos focus on showing the artist performing on stage. They mainly feature rock and pop artists promoting themselves and their identity to fans. Performance videos are generally cheaper to produce than narrative or conceptual videos since they do not require elaborate sets or locations, just a suitable place to film the performance. However, performance videos can sometimes lack creativity or become boring compared to other styles.
Andrew goodwin’s
Andrew Goodwin developed a six point theory for analyzing conventions in music videos. The six points are: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) There is a relationship between music and visuals. 4) Record labels demand close ups of artists to brand their image. 5) Record labels demand close ups of artists to brand their image and develop the artist's image. 6) Music videos often include intertextual references to other media.
Question 1
The document discusses the conventions of music videos according to Andrew Goodwin. It summarizes that music videos typically demonstrate genre characteristics, have a relationship between music and visuals in terms of tone and atmosphere, include close-ups of the artist, reference notions of looking, and can include intertextual references. The response then analyzes how the student's own music video conforms to several of these conventions, including having visuals that reflect the tone of the music, including close-ups of the actor's face, and illustrating the overall story or narrative of the song.
Evaluation qu. 1
The document discusses the production of a music video for the song "Skeletons & Spirits" by Allison Crowe. In creating the video, the producer drew inspiration from Tim Burton's style and movies like Nightmare Before Christmas. Storyboards were created during pre-production that told a story matching the lyrics through animated characters in Burton's quirky style. Unlike Andrew Goodwin's conventions, the final video did not include the artist and was fully animated rather than including live-action footage.
Music Video
The document provides a history of music videos from their origins in the early 20th century to modern times. It traces how music videos evolved from short films of artists shown in cinemas and later video jukeboxes, to the launch of MTV in 1981 which helped establish the music video as a key form of music promotion. As MTV's popularity grew in the 1980s, it diversified genres and helped turn many artists into stars through their innovative and high-budget music videos.
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The black and white music video conveys a sense of nostalgia and memory related to the song's lyrics about a relationship ending. While it references the lyrical theme, it does not directly illustrate the narrative. It has an expressionistic, indie style with simple, black and white imagery. The video follows conventions like focusing on the lead singer and including shots of the band playing their instruments to look skilled, engaging the audience and enhancing their image. It also connects visuals to the music through slow motion shots emphasizing lyrics.
Parody In Music Videos
Parody music involves changing or copying lyrics and musical ideas from existing well-known songs in a humorous way. Examples include barelypolitical's parody of "Love The Way You Lie" by Eminem and Rihanna, as well as Eminem's own parodies sometimes mocking other artists or celebrity culture.
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Andrew Goodwin identified 6 key features of music videos in his 1992 theory: 1) They demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) A relationship between music and visuals. 4) Record labels demand close-ups of artists and recurring motifs. 5) Frequent references to looking and voyeurism of female bodies. 6) Intertextual references to other media. Goodwin's theory can be used to analyze music videos by considering if they are performance, narrative, or concept-based and how elements of each are used. Students were instructed to analyze older music videos in pairs using Goodwin's categories over 7 slides with screenshots and clips.
Andrew Goodwin - Media Theorist
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Goodwin distinguishes between three types of music videos: illustration videos that cut on beat and literally illustrate the lyrics, amplification videos that cut on and off beat to emphasize features and amplify the narrative meaning of lyrics, and disjuncture videos that cut off beat and use unrelated images to take creative risks in representing the artist. The document provides examples of each type and explains how Goodwin's theory could be applied in creating a music video.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Technical Codes in Music Videos
The document discusses various technical codes used in music videos, including camerawork, editing, and the use of color. It notes that camera angles, shots, and movement can impact meaning. Fast cutting is common to ensure multiple viewings. Editing may also incorporate digital effects. Color is sometimes used deliberately, such as the transition from black and white to color propelling the narrative. Iconography of the artist, genre, or director helps with audience recognition. Music videos are important for constructing and maintaining an artist's image over time through reinforcing or changing their persona. Managing an artist's image transition may require exposure through a new video and other means.
Andrew goodwin theory
1) Andrew Goodwin's theory of music videos identifies six key elements: a relationship between lyrics and visuals that illustrate, amplify, or contradict the lyrics; "thought beats" that edit visuals to the music; genre-related styles and icons that establish an artist's brand; multiple close-ups of the main artist to promote their image; voyeurism of female artists; and intertextual references to other media. The document discusses how the student's music video conforms to some elements but not others, focusing on portraying the protagonist's emotions, editing shots to the music, using Polaroid effects as a unique visual style, and including close-ups to promote the new artist.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
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There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.
General conventions of a music video
There are several conventions generally used in music videos regarding camera shots, movement, angles, props, costumes, and performances. Visual directors choose shots and camerawork suitable for the genre and song, such as close-ups in slow songs and wide shots for upbeat songs featuring bands. Props and costumes are also carefully selected to fit the artist and genre. Additional conventions include using lip syncing, colors reflective of the genre, and narrative or performance elements paced to the song.
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3) It is set in bright, cheerful locations that match the upbeat tempo of the song, as is typical for pop music videos.
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Andrew goodwin’s
Andrew Goodwin developed a six point theory for analyzing conventions in music videos. The six points are: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) There is a relationship between music and visuals. 4) Record labels demand close ups of artists to brand their image. 5) Record labels demand close ups of artists to brand their image and develop the artist's image. 6) Music videos often include intertextual references to other media.
Question 1
The document discusses the conventions of music videos according to Andrew Goodwin. It summarizes that music videos typically demonstrate genre characteristics, have a relationship between music and visuals in terms of tone and atmosphere, include close-ups of the artist, reference notions of looking, and can include intertextual references. The response then analyzes how the student's own music video conforms to several of these conventions, including having visuals that reflect the tone of the music, including close-ups of the actor's face, and illustrating the overall story or narrative of the song.
Evaluation qu. 1
The document discusses the production of a music video for the song "Skeletons & Spirits" by Allison Crowe. In creating the video, the producer drew inspiration from Tim Burton's style and movies like Nightmare Before Christmas. Storyboards were created during pre-production that told a story matching the lyrics through animated characters in Burton's quirky style. Unlike Andrew Goodwin's conventions, the final video did not include the artist and was fully animated rather than including live-action footage.
Music Video
The document provides a history of music videos from their origins in the early 20th century to modern times. It traces how music videos evolved from short films of artists shown in cinemas and later video jukeboxes, to the launch of MTV in 1981 which helped establish the music video as a key form of music promotion. As MTV's popularity grew in the 1980s, it diversified genres and helped turn many artists into stars through their innovative and high-budget music videos.
Music video analysis
The black and white music video conveys a sense of nostalgia and memory related to the song's lyrics about a relationship ending. While it references the lyrical theme, it does not directly illustrate the narrative. It has an expressionistic, indie style with simple, black and white imagery. The video follows conventions like focusing on the lead singer and including shots of the band playing their instruments to look skilled, engaging the audience and enhancing their image. It also connects visuals to the music through slow motion shots emphasizing lyrics.
Parody In Music Videos
Parody music involves changing or copying lyrics and musical ideas from existing well-known songs in a humorous way. Examples include barelypolitical's parody of "Love The Way You Lie" by Eminem and Rihanna, as well as Eminem's own parodies sometimes mocking other artists or celebrity culture.
Music video goodwin task rm
Andrew Goodwin identified 6 key features of music videos in his 1992 theory: 1) They demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) A relationship between music and visuals. 4) Record labels demand close-ups of artists and recurring motifs. 5) Frequent references to looking and voyeurism of female bodies. 6) Intertextual references to other media. Goodwin's theory can be used to analyze music videos by considering if they are performance, narrative, or concept-based and how elements of each are used. Students were instructed to analyze older music videos in pairs using Goodwin's categories over 7 slides with screenshots and clips.
Andrew Goodwin - Media Theorist
Andrew Goodwin is a media theorist who wrote about the key features and analysis of music videos. He identified six features of music videos, including demonstrating genre characteristics, relationships between lyrics/music and visuals, record label demands, references to looking, and intertextuality. Goodwin also proposed five ways to analyze music videos: examining thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like camera work, editing, and effects.
My presentation 6
Goodwin distinguishes between three types of music videos: illustration videos that cut on beat and literally illustrate the lyrics, amplification videos that cut on and off beat to emphasize features and amplify the narrative meaning of lyrics, and disjuncture videos that cut off beat and use unrelated images to take creative risks in representing the artist. The document provides examples of each type and explains how Goodwin's theory could be applied in creating a music video.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Technical Codes in Music Videos
The document discusses various technical codes used in music videos, including camerawork, editing, and the use of color. It notes that camera angles, shots, and movement can impact meaning. Fast cutting is common to ensure multiple viewings. Editing may also incorporate digital effects. Color is sometimes used deliberately, such as the transition from black and white to color propelling the narrative. Iconography of the artist, genre, or director helps with audience recognition. Music videos are important for constructing and maintaining an artist's image over time through reinforcing or changing their persona. Managing an artist's image transition may require exposure through a new video and other means.
Andrew goodwin theory
1) Andrew Goodwin's theory of music videos identifies six key elements: a relationship between lyrics and visuals that illustrate, amplify, or contradict the lyrics; "thought beats" that edit visuals to the music; genre-related styles and icons that establish an artist's brand; multiple close-ups of the main artist to promote their image; voyeurism of female artists; and intertextual references to other media. The document discusses how the student's music video conforms to some elements but not others, focusing on portraying the protagonist's emotions, editing shots to the music, using Polaroid effects as a unique visual style, and including close-ups to promote the new artist.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Different types and styles of music videos
There are three main types of music videos: narrative based, performance based, and concept based. Narrative based videos tell a story that relates to the song's lyrics through actors or the singer, such as U2's "Song for Someone." Performance based videos feature the artist singing and entertaining an audience, like 30 Seconds to Mars' "Closer to the Edge." Concept based videos may not relate directly to the lyrics and focus more on a theme, such as Michael Jackson's "Black or White." Additional video types include animated, interpretive, impressionist, surrealist, inter-textual, and alluding.
General conventions of a music video
There are several conventions generally used in music videos regarding camera shots, movement, angles, props, costumes, and performances. Visual directors choose shots and camerawork suitable for the genre and song, such as close-ups in slow songs and wide shots for upbeat songs featuring bands. Props and costumes are also carefully selected to fit the artist and genre. Additional conventions include using lip syncing, colors reflective of the genre, and narrative or performance elements paced to the song.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Analysis of dubstep music videos
The document analyzes several dubstep music videos and identifies common features. It discusses five dubstep music videos in detail, summarizing the storylines, visual techniques, and relationships between the music and visuals in each. Key findings include that most videos do not feature the artists, instead using abstract, conceptual visuals that promote dubstep culture and nights. The videos generally have fast cutting in sync with the music and base drops to enhance the dancing experience.
Treatment sheet
The document provides background information on the song "Closer to the Edge" by the band 30 Seconds to Mars. It discusses the song's production and release. It then outlines plans for the music video, including incorporating narrative elements, different actors and locations, and illustrating specific lyrics visually through different shots. Costuming and editing will help create an "edgy" style consistent with the band's image.
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This document discusses different styles and conventions in music videos. It explains that music videos commonly promote a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically, music videos are 3-4 minutes and combine live performance, narrative elements, and visuals like computer graphics. Videos often contain performances by artists, narratives that relate to the song lyrics, or conceptual themes. Conceptual videos may focus on themes, symbols, or interesting visual ideas rather than narrative or performance. The document provides examples and further explanation of different music video elements and styles.
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1) Olly Murs is portrayed as happy and energetic in his music video for "Thinking About Me" through the use of close-ups and shots of him dancing and being upbeat.
2) The video follows common pop music video conventions by having a theme of love and memories, shown through the use of pictures representing memories.
3) It is set in bright, cheerful locations that match the upbeat tempo of the song, as is typical for pop music videos.
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This document analyzes and summarizes several music videos using narrative and film theories. It discusses how the Wolf Alice video "Moaning Lisa Smile" fits Vladimir Propp's character archetypes and Todorov's narrative structure theories. It also examines how the Human League video "Mirror Man" relates its visuals to lyrics and features close-ups of the artist, as outlined by Andrew Goodwin. Finally, it analyzes how the Foster the People video uses retro style to fit the era of Britpop and tells a romance narrative through its shots of couples.
Narrative Theory
The key theorists discussed in the document are Propp and Levi-Strauss. Propp identified 32 categories of actions that characters can perform in folk tales, focusing on how characters are portrayed. Levi-Strauss looked at how binary opposites like light/dark are used in films to develop narratives. The music video discussed uses these theories - it has a love story narrative as is common in R&B videos, and employs binary opposites like day/night to tell the story through matching lyrics and visuals, developing the narrative for the audience.
Question 1
The document discusses conventions used in a student music video project based on Andrew Goodwin's seven conventions for music videos. It describes how the video incorporated conventions of genre, star identification, voyeurism, lyrics and visuals, and locations to tell the story of two lovers. It also discusses challenges to conventions like not including inter-textual references or following all conventions. Inspiration was drawn from music videos by Lana Del Rey, Florence and the Machine, and Ed Sheeran that also challenged conventions.
Evaluation - Question 1
The document discusses the music video the author created for an indie rock band. It analyzes how the video uses and develops conventions of the genre based on research. Key conventions included depicting a live performance, synchronizing music and visuals, focusing on the artist, and including narrative elements. The video aimed to clearly represent the genre through a live concert scene and storyline that amplified rather than literally illustrated the song's lyrics. Character development and progression were achieved through costume changes and following typical narrative structures. Overall, the video followed theorized conventions of music videos to create an entertaining representation of the indie rock genre.
Music video analyse feedback
The music video is primarily performance based with some narrative elements. It begins by introducing each band member through medium shots that establish their instruments. Throughout, there are shots of the full band performing that demonstrate the genre's performance characteristics. Some narrative is provided by cuts between shots of transportation that relate to the lyrics about wanting to "get away from here." Overall, the video focuses on the band's performance to showcase their music.
Myfavouritevideos1 090922054745 Phpapp01
The document analyzes three music videos using Goodwin's terminology to identify their characteristics:
1. Kanye West's "The Good Life" video objectifies a woman for display and promotes wealth, fitting Goodwin's theory that rap videos focus on money, "bling", and women.
2. Red Hot Chili Peppers' "Can't Stop" incorporates the art of Erwin Wurm and features the band's live performance, fitting genre expectations.
3. Bright Eyes' "First Day of My Life" uses slow editing and naturalistic footage of people experiencing love to reflect the song's emotional lyrics.
Andrew goodwin juliet (lawson)
1) The document analyzes Andrew Goodwin's theories on music video conventions, which include establishing genre characteristics, themes of voyeurism, promoting the artist, intertextual references, and synchronizing the visuals with the music and lyrics.
2) It then provides an analysis of the music video for Lawson's "Juliet" based on Goodwin's theories, noting how the video establishes a 1920s setting and narrative that reflects voyeurism and promotion of the band through close-ups.
3) Shots are edited to match the beat of the song and synchronize with lyrics through scenes that depict the words, demonstrating Goodwin's view of relating the visuals to the audio components of a music video
I Found - Music Video Analysis
This document analyzes the music video for "I Found" by Amber Run through the lens of several music video and film theories. It discusses how the video conforms to conventions of indie rock music videos, such as using a concept-narrative format and disjointed editing. Elements like color palette, shots focused on the female subject, and synchronization of visuals and music are also examined in relation to established music video conventions. The document evaluates how well several theorists' frameworks apply to concept videos versus more straightforward performance-based music videos.
AG video theory
Andrew Goodwin is a professor who identified 6 key aspects for analyzing music videos. These include demonstrating genre characteristics, having a relationship between lyrics and visuals, a relationship between music and visuals, demands of record labels being met through close-ups of artists, frequent references to looking or voyeurism, and inter-textual references. The document analyzes Peter Andre's "Mysterious Girl" video and finds it meets Goodwin's aspects of genre characteristics through dance routines, a relationship between lyrics and visuals through illustrating the words, and a relationship between music and visuals through gestures matching the lyrics. It also discusses how the video sexualizes Peter Andre's image for voyeuristic viewing pleasure.
Question 1
The document discusses how a music video project used and developed several conventions of real music videos. It analyzes the use of conventions like genre, star identification, voyeurism, lyrics and visuals, and location. It provides examples of how the project incorporated these conventions and drew inspiration from other music videos. However, it did not include the conventions of inter-textual references and star iconography, challenging those conventions.
Music Video Analysis
Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
Goodwin’s theory states that each genre has certain characteristics that define it. The ‘Otis’ music video by Jay-Z and Kanye West follows several hip hop conventions including performances by the artists, the use of attractive scantily-clad women, low camera angles to give the artists power, and imagery showing wealth like expensive cars and watches to inspire aspiration. There are also strong relationships between the lyrics and visuals, with images amplifying and illustrating the words being rapped through gestures, lip syncing, and cuts that enhance the beat
Summer homework - Music Video Analysis
This document summarizes Andrew Goodwin's theory on analyzing music videos. The theory contains 6 points: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between the lyrics and visuals. 3) There is a relationship between the music and visuals. 4) The demand for close-ups of the artist and developing a visual style. 5) Frequent references to looking and voyeuristic treatment of the female body. 6) Intertextual references to other works. The document then provides examples of analyzing music videos using this theory.
Andrew goodwin and laura mulvey
The document discusses music video theory proposed by Andrew Goodwin and Laura Mulvey. Goodwin identifies several conventions of music videos, including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, and addressing record label demands. Mulvey proposes the theory of the male gaze, where the audience perspective is that of a heterosexual man focusing on a woman's body, reducing her to a sexual object. Music videos often employ techniques like camera movements and slow motion to highlight a woman's physical appearance from the male gaze perspective.
Shine a light
This document analyzes and summarizes several music videos based on established theories of music video types and characteristics. It discusses McFly and Taio Cruz's "Shine a Light" video as a hybrid of staged performance, pseudo-documentary and narrative styles. It also analyzes Maroon 5's "Harder to Breathe" as a staged performance video focusing on close-ups of the band and dark visuals matching the song. Finally, it examines Young Money's "Bed Rock" as primarily narrative, portraying a fantasy world of wealth and stereotypical rapper lifestyle through mansions, cars, women and lavish spending.
Presentation evaluation 4 littleladies1
The music video incorporates several conventions of Goodwin's music video theory. It synchronizes lyrics and visuals by showing the artist representing lyrics like "I'll be superman." It also edits to the beat of the music. The narrative depicts a troubled relationship, with the character singing about his girlfriend pushing him away by cheating on him. While not using sexualized voyeurism, it employs past memories through the artist filming his love interest. Overall, the video aims to follow R&B conventions by using a black male artist portraying a smooth but troubled character in the vein of artists like Trey Songz, Jason Derulo, and Ne-Yo.
Heart Shaped Box - Music Video Analysis
The video for Nirvana's "Heart Shaped Box" begins and ends in a hospital setting. Most of the video takes place in a surreal outdoor setting resembling The Wizard of Oz. Imagery includes a man crucified on a cross with crows, a girl picking fetuses from a tree, and a woman with organs painted on her body. The video leaves its narrative open to interpretation, though it references the song's lyrics and has been seen as commenting on issues like abortion and Christianity.
Music Video Analysis
The music video for Cinnamon Chasers' "Luv Deluxe" tells a narrative story without lyrics by using effective mis-en-scene and point-of-view shots. It follows two characters who meet, run away together partying and taking drugs in various locations, until eventually killing each other. The Naked and Famous' "All of This" video is predominantly a performance video, but also includes symbolic shots of objects relating to the lyrics. Robyn's "Be Mine" combines a performance video with narrative elements as she encounters an ex while singing about unrequited love.
Similar to Goodwin’s Theory In Practice (20)
Goodwin’s Theory In Practice
- 1. Goodwin’s theory- In Practice The application of Goodwin’s theory to the music video production.