2. Background
• Studied theatre design at uni
• Started by directing theatre
• Wrote and directed three short films in 1993
• Joined ‘Academy Commercials’ where he
directed many adverts for popular companies
• Most famous advert was the Sony Bravia paint
splatter ad
3. Successes
• Sony Bravia TV ad is a memorable success
from 2006
• Virtual insanity was the most popular music
video, both for him and Jamiroquai
4. Distinctive style?
• Yes, all the videos are based around a concept.
For instance, darkness or chariscuro
• Virtual insanity had white padded walls and
moving sofas to reflect madness!
• Most of his videos are slightly depressing,
which suggests he does have a distinctive style
5. Virtual insanity
• Mostly a single shot
• Concept is symbolic with white walls, men in
white suits and a grey floor etc
• Conveyor belt perhaps suggests that insanity
pulls you away from life
• Lighting is very bright and harsh-madness!
• Jamiroquai’s most successeful music video
7. My opinion...
• Personally, I think the videos are extremely
weird and boring due to the lack of action
• There is nothing here to help me develop my
own production!
