Jonathan Glazer is a British film director known for his distinctive visual style in music videos and commercials. He started his career directing theatre and short films before joining an advertising agency where he directed many popular commercials, including the memorable Sony Bravia paint splatter ad. Glazer is renowned for his concept-driven music videos featuring surreal imagery and symbolic themes, such as the use of white padded walls to depict madness in his video for Jamiroquai's "Virtual Insanity". While his videos are praised for their creativity, the document suggests they may lack action and be too weird to inspire others.

1. Jonathan Glazer
Director Study

2. Background
• Studied theatre design at uni
• Started by directing theatre
• Wrote and directed three short films in 1993
• Joined ‘Academy Commercials’ where he
directed many adverts for popular companies
• Most famous advert was the Sony Bravia paint
splatter ad

3. Successes
• Sony Bravia TV ad is a memorable success
from 2006
• Virtual insanity was the most popular music
video, both for him and Jamiroquai

4. Distinctive style?
• Yes, all the videos are based around a concept.
For instance, darkness or chariscuro
• Virtual insanity had white padded walls and
moving sofas to reflect madness!
• Most of his videos are slightly depressing,
which suggests he does have a distinctive style

5. Virtual insanity
• Mostly a single shot
• Concept is symbolic with white walls, men in
white suits and a grey floor etc
• Conveyor belt perhaps suggests that insanity
pulls you away from life
• Lighting is very bright and harsh-madness!
• Jamiroquai’s most successeful music video

6. Karmacoma
• Another weird video
• Blood and guns used often as well as
references to fire

7. My opinion...
• Personally, I think the videos are extremely
weird and boring due to the lack of action
• There is nothing here to help me develop my
own production!