The video is in the indie genre and features shots of the band playing together along with a clear narrative of a romance between two individuals. Visuals in the video correspond to the lyrics and are used to suggest the relationship while also changing locations where the band is playing and cutting to the beat of the music. The lead singer is featured prominently both in his role in the narrative and through close-ups while performing to help sell the artist.

1. Goodwins 6 points
First to Know – Collectors Club
http://www.youtube.com/watch?v=zxOUMbeUpZs

2. Genre/characteristics
• Indie genre
• Shots of band playing together
• A clear narrative of romance
• Suggestion of a relationship is
effective as nothing too graphic
is shown in the video, leaving it
all to the audience’s
imagination.

3. Visuals/lyrics
Visuals correspond to lyrics
“You chased me, you chased me but you ran too slow”
Visuals are used to suggest a
relationship

4. Visuals/music
Change of location where band are playing
Cutting to the beat

5. Selling the artist
The lead singer of Collectors
Club also stars in the lead
role in the narrative. Several
close ups are showing off
his talent on guitar, he is
also center stage in the
video when band are on
screen.

6. Intertextuality
The video includes any references to
an office romance similar to many
romantic comedy films like Love
Actually and Bridget Jones Diary.

7. Voyeurism
Objectifies their bodies showing close ups
of their features in different parts of the
video. These are all shown from the male
and females perspectives, representing
flash backs and images of happier times in
their relationship.