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GOODTYPE
Goodtype is an online-based community that dis-
covers and connects lettering artists and illus-
trators from all across the globe. It was found on
July 24th
, 2013 by Brooke Robinson. Since then,
Goodtype has grown to a community of nearly
one million.
Goodtype began building a platform with two
designers from San Francisco, Emily Crubaugh,
and Jason Gorelick, to elevate and celebrate let-
tering arts, and to strengthen connections of cre-
atives and enthusiasts in the global community.
ABOUT GOODTYPE
Overview
AUDIENCE
Goodtype online community is currently about 871
thousand members including professional, inter-
mediate level designers, freelancer, and student.
Age group ranges from 16 to 50s.
Discipline practice
Create a multidisciplinary community of calligra-
pher, hand-lettering artist, type designer through
curation, education, and collaboration.
PUBLICATION
Goodtype Book Vol.1
PUBLICATION
Goodtype Book, Vol.1is a collection of 196 artists'
from 32 countries, raised $58,889 on Kickstarter
with more than 1000 backers.
Publish date: in June 2016.
Early bird cost: $33
Cost for 1 copy: $40
Cost for 2 copies: $70
International shipping: $50 from Ohio, US.
Goodtype Book Vol.2
Publish date: July 2018
Trim Size: 8.5 × 11.5
Cost for 1 copy: $45
GOODTYPE magazine
1
						2
		3
GOODTYPE MAGAZINE
Cost effective
Engage global community through out the year
Differentiate Goodtype with other type cura-
tor such as Typism and other professional type
magazine: Type Director Club annual publication,
TypeNotes, Eye on Design magazine (AIGA), etc.
Why quarterly magazine?
1
				2
GOODTYPE MAGAZINE
Bring in more educational content through
in-depth interviews with professionals as well as
amateur artist/sign painter/creators of vernacular
typographic works we see every day
Combine Typography, Hand lettering, Calligraphy,
and Vernacular type
Highlight the value of printed design through tex-
tile experience
Not only showcase beautiful work but also express
the importance of making meaningful letters—form
follows function. Thus, each issue will depict a
topic of interest.
Concept
3
							4
FIRST SPECIAL ISSUE
Font cover (handlettered 'G' from Goodtype)
Letter from the Editor
Introduce the topic: Type of my city
Upcomming workshop/events
Highlight story
Calligraphy (7 pieces)
Hand-lettering (10 pieces)
Type design (Feature article + 3–4 pieces)
Venarcular type (Feature article + 2–3 pieces)
GoodtypeTuesday Challenge
Past Winner Work Feature + Prompt
Table of Contents (back cover)
Topic
Content
Type of my City
DESIGN
SubheadFutura Medium
Goodtype is a showcase of the letter arts and a
place to discover and connect with lettering artists
and illustrators from all across the globe, whether
it be through one of our workshops or through
browsing our robust collection of lettering art on
Instagram or from one of our Goodtype books.
Akzidenz Grotesk Regular
Akzidenz Grotesk Italic
Caption, NoteFutura Medium
Caption, NoteAkzidenz Grotesh regular
FUTURA CONDENSED
EXTRA BOLD
Typeface
DESIGN
Layout
6.5'' × 9.5''
DESIGN
Title page + Letter from the editor
DESIGN
Essay with images
DESIGN
Images
DESIGN
Front coverTable of Contents
PRODUCTION
Paper Stock Neenah Classic CREST natural white 70T–text
Neenah Classic CREST solar white 80C—cover
ROYAL SUNDANCE™ rose or white viber—accent
*Saddle Stitch binding
STRENGTH IN LETTERS

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Goodtype magazine proposal

  • 2. Goodtype is an online-based community that dis- covers and connects lettering artists and illus- trators from all across the globe. It was found on July 24th , 2013 by Brooke Robinson. Since then, Goodtype has grown to a community of nearly one million. Goodtype began building a platform with two designers from San Francisco, Emily Crubaugh, and Jason Gorelick, to elevate and celebrate let- tering arts, and to strengthen connections of cre- atives and enthusiasts in the global community. ABOUT GOODTYPE Overview
  • 3. AUDIENCE Goodtype online community is currently about 871 thousand members including professional, inter- mediate level designers, freelancer, and student. Age group ranges from 16 to 50s. Discipline practice Create a multidisciplinary community of calligra- pher, hand-lettering artist, type designer through curation, education, and collaboration.
  • 5. PUBLICATION Goodtype Book, Vol.1is a collection of 196 artists' from 32 countries, raised $58,889 on Kickstarter with more than 1000 backers. Publish date: in June 2016. Early bird cost: $33 Cost for 1 copy: $40 Cost for 2 copies: $70 International shipping: $50 from Ohio, US. Goodtype Book Vol.2 Publish date: July 2018 Trim Size: 8.5 × 11.5 Cost for 1 copy: $45
  • 7. 1 2 3 GOODTYPE MAGAZINE Cost effective Engage global community through out the year Differentiate Goodtype with other type cura- tor such as Typism and other professional type magazine: Type Director Club annual publication, TypeNotes, Eye on Design magazine (AIGA), etc. Why quarterly magazine?
  • 8. 1 2 GOODTYPE MAGAZINE Bring in more educational content through in-depth interviews with professionals as well as amateur artist/sign painter/creators of vernacular typographic works we see every day Combine Typography, Hand lettering, Calligraphy, and Vernacular type Highlight the value of printed design through tex- tile experience Not only showcase beautiful work but also express the importance of making meaningful letters—form follows function. Thus, each issue will depict a topic of interest. Concept 3 4
  • 9. FIRST SPECIAL ISSUE Font cover (handlettered 'G' from Goodtype) Letter from the Editor Introduce the topic: Type of my city Upcomming workshop/events Highlight story Calligraphy (7 pieces) Hand-lettering (10 pieces) Type design (Feature article + 3–4 pieces) Venarcular type (Feature article + 2–3 pieces) GoodtypeTuesday Challenge Past Winner Work Feature + Prompt Table of Contents (back cover) Topic Content Type of my City
  • 10. DESIGN SubheadFutura Medium Goodtype is a showcase of the letter arts and a place to discover and connect with lettering artists and illustrators from all across the globe, whether it be through one of our workshops or through browsing our robust collection of lettering art on Instagram or from one of our Goodtype books. Akzidenz Grotesk Regular Akzidenz Grotesk Italic Caption, NoteFutura Medium Caption, NoteAkzidenz Grotesh regular FUTURA CONDENSED EXTRA BOLD Typeface
  • 12. DESIGN Title page + Letter from the editor
  • 16. PRODUCTION Paper Stock Neenah Classic CREST natural white 70T–text Neenah Classic CREST solar white 80C—cover ROYAL SUNDANCE™ rose or white viber—accent *Saddle Stitch binding