This document provides details for an email marketing campaign for Chartwells to promote Garvey Commons at St. Cloud State University (SCSU). It includes draft content for 3 monthly newsletters from September to November, as well as 3 single-topic emails. The newsletters will feature articles on studying music, food events on campus, astrology signs of the month, and workout ideas. The single emails discuss topics like goat yoga, the origins of pumpkin spice, and how resistance bands can be used for exercise.

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©Kayla Kosak
MCOM 360: The Good Garvey E-mail Campaign
Kayla Kosak
Client Profile:
• Description: Chartwells wants a three-month e-mail campaign running from September
through November to build brand awareness for Garvey Commons and provide value-
added content to those on the mailing list. This campaign will include three monthly e-
newsletters and three single-topic general interest emails.
• Audience: SCSU community members with or without meal plans are our general
audience. My campaign focuses more on the students at SCSU, rather than the faculty or
other community members.

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©Kayla Kosak
September Feature Article
• [Headline]
o Top 5 Songs to Add to Your Studying Playlist
• [Copy]
o As the school year picks up the pace and the work loads start to get heavier and
heavier, you’re going to need all the studying tips you can get. Allow us to
provide you with a start. Listening to classical music has been proven to help
make students happier and more focused while studying, even if it is just playing
in the background. Easy enough, right? Here are five songs to get your studying
playlist started:
• [Subhead]
o 1. Piano Concerto No. 23 –Mozart
• [Copy]
o Mozart’s Piano Concerto No. 23 is a light and bouncy piece with an upbeat
tempo. You are sure to feel as though you are running through the hills on a nice
summer day, rather than studying for that upcoming biology test.
• [Subhead]
o 2. Academic Festival Overture –Brahms
• [Copy]
o Academic Festival Overture is a shorter piece that embodies the feelings of stress
a student faces in a school day within the song. The changing speeds and
difference in dynamics will keep you awake while you read your textbooks at 2
am.

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©Kayla Kosak
• [Subhead]
o 3. Well-Tempered Clavier –Bach
• [Copy]
o Well-Tempered Clavier is nearly two hours of just piano played ridiculously fast.
Bach is known is writing some of the most extravagant pieces during the classical
music era (about 1750-1820) and this piece holds true to that. Turn this on and
you’ll have your whole paper written by the time it is done.
• [Subhead]
o 4. Canon in D –Pachelbel
• [Copy]
o Canon in D is a simple piece with a melody you have probably heard before. Its
simplicity allows it to be played many different ways, so if you’re feeling like you
want to hear it on the violin while you study, there is bound to be a video of it on
YouTube. Find one on loop for longer study sessions or listen to the original
length for a quick pick-me-up between classes.
• [Subhead]
o 5. Goldberg Variations -Bach
• [Copy]
o We had to end our list with another Bach piece. Goldberg Variations is a slower
piano piece that is just under an hour and a half long. This piece has more a
calming feel to it, but would still make good background music for your group
project prep.
• [CTA]

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©Kayla Kosak
o Did you enjoy our recommendations for your studying playlist? See more song
recommendations here:
• [Link]
o https://www.independent.co.uk/student/student-life/Studies/classical-music-and-
studying-the-top-10-pieces-to-listen-to-for-exam-success-a7037841.html
• [CTA]
o Read more about classical music’s effects on your studying here:
• [Link]
o https://www.sphinxmusic.org/can-classical-music-help-you-study/
• [Sources]
o Sphinx Music and Independent.co.uk

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©Kayla Kosak
September Event Promo
• [Headline]
o Everything on a Stick
• [Copy]
o Come celebrate the end of the Minnesota State Fair! We will be serving
everyone’s favorite fair food, including corn dogs, funnel cake, and deep-fried
candy bars, on a stick, of course!
• [Subhead]
o Where: Inside Garvey Commons
• [Subhead]
o When: September 8th
, 12:00-4:00 pm
• [Subhead]
o Cost: Free to anyone with a valid SCSU ID
• [CTA]
o Share some Minnesota spirit with your friends and stop by!

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©Kayla Kosak
September Secondary Article
• [Headline]
o Happy Virgo Season!
• [Copy]
o Some of you might have read that headline and felt very confused. Don’t worry,
this is not some voodoo magic or anything like that. This is a look into astrology.
Astrology is just another fun way to view human personality based on the
celestial bodies and their position in the sky when someone was born. We will be
focusing on sun signs, which can be found based on the day you were born.
There are 12 signs, but this month we will look at one.
• [Subhead]
o Born August 23- September 22? Congrats, you are a Virgo!
• [Copy]
o Virgos are known as the detail-orientated and rule follower friend in the friend
group. As a strong Earth sign, Virgos are very steady and tend to lead very stable
lives. Virgos are also seen as one of the smarter and more kind signs, so they are
often giving out advice to others. Their spirit color is silver, and they love to plan
and organize things.
• [CTA]
o Want to find out more about Virgos or your own sun sign? Click the link below:
• [Link]
o https://www.horoscope.com/zodiac-signs/virgo

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• [Sources]
o Horoscope.com
September Full Newsletter Logistics
• [Subject line]
o September’s Scoop
• [Preview Line]
o Studying music, Food on Sticks, and Virgos
• [To line]
o A Garvey companion
• [From line]
o The Garvey Bunch
• [Newsletter name]
o The Garvey Gazette

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©Kayla Kosak
September Single-Subject Email
• [Subject line]
o Goat Yoga Exists?
• [Preview line]
o Yes, and it’s better than you think
• [To line]
o A Garvey companion
• [From line]
o The Garvey Bunch
• [Headline]
o Goat Yoga Exists?
• [Copy]
o You may have seen or heard about goat yoga from social media, but did you
know that it started as a nightly farm walk led by Lainey Morse, the creator of
Original Goat Yoga TM
. The goal of goat yoga is to use the healing powers of
nature and animals to improve the mental and physical health of anyone who
participates. What happens in a class? Well, its as simple as it seems; you do yoga
poses with goats surrounding you. Morse hopes that goat yoga will also improve
the economic development of rural households and family farms.
• [CTA]
o Want to know more about goat yoga? Click the link below to find out more from
the original source:

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©Kayla Kosak
• [Link]
o https://goatyoga.net/about/
• [Source]
o GoatYoga.net

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©Kayla Kosak
October Feature Article
• [Headline]
o 5 Ways to do Dinner in a Mug
• [Copy]
o As the weather gets colder and leaving your room sees less and less appealing,
you must figure out a way to eat without going out. We have the solution. Perfect
for your dorm room, or just because you don’t want to preheat an oven, here are
five meals you can make in a coffee mug from Allrecipes.com.
o [Link]
▪ https://www.allrecipes.com/recipes/17724/everyday-cooking/cookware-
and-equipment/made-in-a-mug/?page=2
• [Subhead]
o 1. Blueberry Muffin in a Mug
• [Copy]
o A twist on a classic breakfast favorite. A blueberry muffin in a mug will only take
about ten minutes to make and will leave you wanting more. Click the link below
for the recipe.
• [Link]
o https://www.allrecipes.com/recipe/239916/microwave-blueberry-muffin-in-a-
mug/?internalSource=hub%20recipe&referringId=17724&referringContentType=
Recipe%20Hub
• [Subhead]
o 2. Omelet in a Mug

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• [Copy]
o This omelet recipe is egg-cellent. Set aside just 15 minutes in your morning to
make a wonderful breakfast with just one dish to clean (your mug). Click the link
below to get the recipe.
• [Link]
o https://www.allrecipes.com/recipe/222599/omelet-in-a-
mug/?internalSource=staff%20pick&referringId=17724&referringContentType=
Recipe%20Hub
• [Subhead]
o 3. Meatloaf in a Mug
• [Copy]
o The classic comfort food has now been made easier to make. This meatloaf will
provide you the comfort of a quick meal and no dishes while making you feel
good inside. Click the link below to get the recipe.
• [Link]
o https://www.allrecipes.com/recipe/172100/meatloaf-in-a-
mug/?internalSource=hub%20recipe&referringId=17724&referringContentType=
Recipe%20Hub&clickId=cardslot%2011
• [Subhead]
o 4. Apple Crisp in a Mug
• [Copy]

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o A dessert and breakfast rolled into one sweet treat! This is perfect for October
because apples are in season right now. You only have to wait 10 minutes to taste
it! Click the link below for the recipe.
• [Link]
o https://www.allrecipes.com/recipe/259201/apple-crisp-in-a-
mug/?internalSource=hub%20recipe&referringId=17724&referringContentType=
Recipe%20Hub&clickId=cardslot%202
• [Subhead]
o 5. Chocolate Mug Cake
• [Copy]
o A sweet treat to send you on your way. Our last recipe is a chocolate mug cake.
This one can be done in about 5 minutes, and will leave you wanting more. Click
the link below to get the recipe.
• [Link]
o https://www.allrecipes.com/recipe/241038/microwave-chocolate-mug-
cake/?internalSource=hub%20recipe&referringId=17724&referringContentType=
Recipe%20Hub
• [CTA]
o Did you like our recipes? Find more at:
• [Link]
o https://www.allrecipes.com/recipes/17724/everyday-cooking/cookware-and-
equipment/made-in-a-mug/

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©Kayla Kosak
October Event Promo
• [Headline]
o Husky Chow
• [Copy]
o Happy Homecoming Huskies! We will be hosting a picnic to celebrate our SCSU
pride! Come grab a hot dog or hamburger to fill up before the big game. Go
Huskies!
• [Subhead]
o When: October 16th
, 12:00- 3:00pm
• [Subhead]
o Where: Barden Park, if there is snow or other weather issues, we will be hosting
in Garvey Commons
• [Subhead]
o Food Provided: Hamburgers, hot dogs, chips, and cookies (While supplies last)
• [Subhead]
o Cost: Free with valid SCSU ID

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©Kayla Kosak
October Secondary Article
• [Headline]
o Happy Libra Season!
• [Copy]
o We are once again looking into astrology. Astrology is just another fun way to
view human personality based on the celestial bodies and their position in the sky
when someone was born. We will be focusing on sun signs, which can be found
based on the day you were born. There are 12 signs, but this month we will look
at new one.
• [Subhead]
o Born September 23-October 23? It’s your season, Libra!
• [Copy]
o Ah yes, Libras, the charmers of the friend group. They can work their way out of
any sticky situation. Libras value harmony and are very charismatic. As an air
sign, Libras tend to be a bit spacey and go-with-the-flow, and their imagination
can sometimes get the best of them. Their spirit color is blue, and they are
happiest among large groups of people.
• [CTA]
o Want to learn more about Libras or your own sun sign? Click the link below.
• [Link]
o https://www.horoscope.com/zodiac-signs/libra
• [Source]
o Horoscope.com

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©Kayla Kosak
October Full Newsletter Logistics
• [Subject Line]
o October’s Omens
• [Preview line]
o Mug meals, Homecoming, and Libras
• [To line]
o A Garvey companion
• [From line]
o The Garvey Bunch
• [Newsletter title]
o The Garvey Gazette

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©Kayla Kosak
October Single-Topic Email
• [Subject line]
o Pumpkin Spice Came From WHERE?
• [Preview line]
o The flavor HAD to come from somewhere
• [To line]
o A Garvey companion
• [From line]
o The Garvey Bunch
• [Headline]
o The Evolution of Pumpkin Spice
• [Copy]
o The flavor of pumpkin spice has been hit these past few years, making it a fall
season staple, but where did this flavor come from? Well, according to
History.com, a key spice in pumpkin spice, nutmeg, has been around for 3,500
years. It was first found on the Banda Islands in Indonesia and started to get
traded into Europe around the 1300s. Nutmeg was so popular that the Dutch
traded current day New York to the British for control of the islands that nutmeg
grew on in the 1600s. In 2017, nearly half a billion dollars in pumpkin spice
flavored products were sold in the US.
• [CTA]
o Want to learn more about pumpkin spice? Click the link below.
• [Link]

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o https://www.history.com/news/pumpkin-spice-trade-nutmeg-archaeology
• [Sources]
o History.com

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©Kayla Kosak
November Feature Article
• [Headline]
o 5 Ways to Workout, Without Going Out
• [Copy]
o Going to the gym can be stressful and expensive, especially for a college student.
Health and Wellness is still an important part of everyday life, so we found some
easy exercises you can do in the privacy of your own room.
• [Subhead]
o 1. Basic bodyweight exercises
• [Copy]
o These include: Squatting, lunging, pulling, pushing, pressing, and rotating. Doing
these regularly will allow you to build up strength and find the correct workout
form. Looking to work your core? Try planks. Looking to raise your heartbeat?
Try jumping jacks. These will get your body moving, in the easiest way possible.
• [Subhead]
o 2. Online Yoga
• [Copy]
o Yoga is good for flexibility and strength but finding a yoga studio is no easy task.
Fear not, there is simple solution; YouTube. There are plenty of yoga videos you
can access whenever you want, regardless of what level you are at.
• [Subhead]
o 3. Online Workouts
• [Copy]

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o Piggybacking off the online yoga, there are also plenty of online workouts for you
to try as well. Search for bodyweight workouts and suddenly it will seem like you
are at your own private fitness class.
• [Subhead]
o 4. Jump Rope
• [Copy]
o Your neighbors might hate you, but your body will thank you. Jumping rope is a
cheap and fun way to get in a cardio workout. Challenge your friends and get
creative with it, just like when you were a kid!
• [Subhead]
o 5. Resistance Bands
• [Copy]
o These are a relatively cheap way to build muscle. Resistance bands are about ten
dollars online and they will allow you to buildup your strength. Use these while
doing squads or lunges to really feel the burn.
• [CTA]
o Did you like our exercise ideas? Read more about it from our souce:
• [Link]
o https://www.self.com/story/exactly-how-to-start-workout-program-without-
joining-gym
• [Source]
o Self.com

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©Kayla Kosak
November Event Promo
• [Headline]
o Comfort Food is Good for the Soul
• [Subhead]
o Celebrating National Stress Awareness Day
• [Copy]
o Life is stressful, we understand that. That’s why we want to celebrate National
Stress Awareness day by providing your favorite comfort foods. Come by and
take a load off, you deserve it.
• [Subhead]
o When: November 4th
, 5:00-8:00 pm
• [Subhead]
o Where: Garvey Commons
• [Subhead]
o Food provided: mac and cheese, mashed potatoes, and chocolate cake (While
supplies last)
• [Subhead]
o Cost: Free to anyone with a valid SCSU ID

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©Kayla Kosak
November Secondary Article
• [Headline]
o Happy Scorpio Season!
• [Copy]
o We are once again looking into astrology. Astrology is just another fun way to
view human personality based on the celestial bodies and their position in the sky
when someone was born. We will be focusing on sun signs, which can be found
based on the day you were born. There are 12 signs, but this month we will look a
new one.
• [Subhead]
o If you were born October 23- November 22nd
, hi Scorpio!
• [Copy]
o Scorpios are the mysterious friend in the friend group. They are known for being
closed-off or cold towards people, but they are being authentic and real, which
leads them to be seen as intimidating. As a water sign, Scorpios are very in tune to
their emotions and they let them be the main driving force in their life. Their
spirit color is black, and they love to be independent. Once you break open the
outer shell of a Scorpio, they are very loving and caring people.
• [CTA]
o Want to learn more about Scorpios or your sun sign? Click the link below.
• [Link]
o https://www.horoscope.com/zodiac-signs/scorpio

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©Kayla Kosak
• [Source]
o Horoscope.com
November Newsletter Logistics
• [Subject line]
o November’s News
• [Preview line]
o Workouts, Comfort Food, and Scorpios
• [To line]
o A Garvey companion
• [From line]
o The Garvey Bunch
• [Newsletter title]
o The Garvey Gazette

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©Kayla Kosak
November Single-Topic Email
• [Subject line]
o How to Black Friday
• [Preview line]
o Tips to trick them all
• [To line]
o A Garvey companion
• [From line]
o The Garvey Bunch
• [Headline]
o Black Friday Tips and Tricks
• [Copy]
o Black Friday is just around the corner and, as a college student, you want to save
as much money as possible. Don’t worry we’re here to help you out. Consider this
one less thing you have to research this semester.
• [Subhead]
o Start early
• [Copy]
o Many deals are going on all throughout November so keep your eyes on your
favorite brands. Also, many stores start their deals Thanksgiving night, so you
could go after dinner to beat some of the rush.
• [Subhead]
o Have a plan

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©Kayla Kosak
• [Copy]
o This is pretty self-explanatory, but make sure you know where you want to go and
what deals you need to get before you go shopping. You can study ads, know
your way around the stores, anything you can do to make the physical shopping
process easier.
• [Subhead]
o Use loyalty programs and social media
• [Copy]
o Many brands will send out information via their loyalty programs or their social
media and it is a good idea to be involved with your favorites. They cloud make
your planning process a lot easier.
• [CTA]
o Like our Black Friday tips? Find more here:
• [Link]
o https://www.consumerreports.org/shopping-retail/top-10-black-friday-shopping-
tips/
• [Source]
o Consumer Reports