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Good coaches	create winners,	
great coaches	create a	legacy
Olympic	Games	2016
Peter	Lansaat
Sport	aficionado
WIDER	COMMUNITYOUR	CLIENTSOUR	PEOPLE
BUILDING	A	BETTER	WORKING	YOU	|	CREATE	LEGACIES	THROUGH	COACHING
Inspiration	through	branded	content	&	campaign
BUILDING	A	BETTER	WORKING	WORLD
Talent	development
COACHING
Masterclasses Digital
LEGACIES	|	THE	BETTER	THE	QUESTION,	THE	BETTER	THE	ANSWER
AWARENESS
ENGAGEMENT
FROM	COACHES	TO	COACHING,	CREATING	HIGH	PERFORMING	TEAMS
WHY
HOW
PILLAR
DOMAIN
PROPOSITION
Strategy
Communication	objectives
• Building	brand	awareness
• Create	more	awareness	on	our	Olympic	Sponsorship	(coaching)
• Recognition	&	appreciation	link	Building	a	Better	Working	World	(coaching	&legacy)
• Create	company	pride
• Talent	development
• Present	role	of	the	coach
Uitgangspunten campagne
• 2008	>	2016;	“the last	best	experience that anyone has	anywhere,	becomes
the minimum	expectation for the experience they want	everywhere”
• Alles	draait	om	het	juiste	verhaal	
• Beeld,	tekst	en	geluid	is	overal	beschikbaar
• Doelgroepen	ontwikkelen	zich	in	verschillend	tempo
• De	media-industrie	transformeert
• Geen	kwestie	meer	van	bezitten	maar	delen
• Engagement	gaat niet alleen over	winnen of	verliezen
• Budget
Before ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
During ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
After ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
Activatie	campagne
Take	aways
• Ownership
• Verder	uitbouwen	co-creatie
• Content	moet	stromen.	Maak	het	deelbaar.	En	hapklaar
• Start	zo	snel	mogelijk	om	je	doelgroep	te	betrekken
• Van	campagne	naar	continu
• Verbinding	business	&	sponsoring	vergroten
• Create vendors
• Brand	butler
• Pull	strategie	ipv push	strategie
Aan de	slag
Copyright	Sportvibes

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Good coaches create winners, great coaches create a legacy - Peter Lansaat