Google maintained its position as the top brand by continuing to innovate through new applications and services that improve access to information and enable collaboration. Apple also stayed strong by innovating with popular products like the iPad and iPhone that are changing how people interact with technology. A focus on social responsibility and community was seen across many top brands, with companies finding new ways to use their platforms and skills to help people.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
This document contains a case study on the Lego Group. It discusses Lego's history and evolution as a company. It analyzes Lego's strategies for growth, innovation, and risk management. It also examines how Lego creates and develops relationships with customers through identifying different customer segments, differentiating its offerings, interacting across channels, and allowing for customization. The document provides examples of Lego's CRM practices and their role in the company's success overcoming past barriers.
The team recommends that LEGO differentiate its products and expand into alternative markets through global expansion and innovation. They analyze LEGO's strong financial position and competitive advantages over Mattel and Hasbro. Opportunities include developing more original LEGO brands, experiential features, integrating LEGO characters into other platforms, and expanding markets in Asia, Australia, and South America. The team suggests leveraging social media and user communities, as well as exploring video games and a LEGO museum.
This document provides a summary of Toronto's growing tech scene, with a focus on young entrepreneurs developing smartphone apps and software. It describes several startup companies located in shared office spaces, many founded by people in their 20s who have left traditional jobs to pursue their ideas. These companies are developing popular apps and programs, with some being acquired by large companies for millions. The growth is spurring investment from venture capital firms and helping transform Toronto into a major tech hub.
Nokia and Microsoft announced a strategic alliance where Nokia will exclusively focus on Windows Phone as its smartphone platform. Nokia brings its hardware expertise, global reach, and mapping technology, while Microsoft contributes its Windows Phone software platform, Bing, Xbox, and Office brands. The companies aim to combine their assets and competencies to disrupt the current dominance of Android and iOS in the ecosystem war and achieve leadership in the smartphone market through a joint product roadmap and closer collaboration between the partners.
NIC 2012 Annual Report: We Build on InnovationNIC Inc | EGOV
NIC had a very successful year in 2012, with record revenues and earnings. The company continued its strategy of innovation, focusing on mobile technologies and expanding its portfolio of government services. It also grew its business through new partnerships, contract renewals, and sole-source agreements. A key study found that NIC's self-funded eGovernment model has helped states avoid millions in costs.
This document discusses LEGO's strategy to expand into the 3-12 year old educational games market. It proposes that LEGO create an application portal to house all of its educational games and serve as a hub connecting digital and physical play. Specific recommendations include developing games around themes like geometry, logic, and stories to match different age groups' needs. The document also suggests digitalizing creations by allowing children to take photos of their builds and share them, integrating pad covers designed for LEGO play, 3D printing LEGO pieces, and using chips to facilitate the transition between real and virtual play. Key performance indicators proposed to measure success include app downloads, time spent, media sharing, cover and chip sales. The overall goal is for
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
This document contains a case study on the Lego Group. It discusses Lego's history and evolution as a company. It analyzes Lego's strategies for growth, innovation, and risk management. It also examines how Lego creates and develops relationships with customers through identifying different customer segments, differentiating its offerings, interacting across channels, and allowing for customization. The document provides examples of Lego's CRM practices and their role in the company's success overcoming past barriers.
The team recommends that LEGO differentiate its products and expand into alternative markets through global expansion and innovation. They analyze LEGO's strong financial position and competitive advantages over Mattel and Hasbro. Opportunities include developing more original LEGO brands, experiential features, integrating LEGO characters into other platforms, and expanding markets in Asia, Australia, and South America. The team suggests leveraging social media and user communities, as well as exploring video games and a LEGO museum.
This document provides a summary of Toronto's growing tech scene, with a focus on young entrepreneurs developing smartphone apps and software. It describes several startup companies located in shared office spaces, many founded by people in their 20s who have left traditional jobs to pursue their ideas. These companies are developing popular apps and programs, with some being acquired by large companies for millions. The growth is spurring investment from venture capital firms and helping transform Toronto into a major tech hub.
Nokia and Microsoft announced a strategic alliance where Nokia will exclusively focus on Windows Phone as its smartphone platform. Nokia brings its hardware expertise, global reach, and mapping technology, while Microsoft contributes its Windows Phone software platform, Bing, Xbox, and Office brands. The companies aim to combine their assets and competencies to disrupt the current dominance of Android and iOS in the ecosystem war and achieve leadership in the smartphone market through a joint product roadmap and closer collaboration between the partners.
NIC 2012 Annual Report: We Build on InnovationNIC Inc | EGOV
NIC had a very successful year in 2012, with record revenues and earnings. The company continued its strategy of innovation, focusing on mobile technologies and expanding its portfolio of government services. It also grew its business through new partnerships, contract renewals, and sole-source agreements. A key study found that NIC's self-funded eGovernment model has helped states avoid millions in costs.
This document discusses LEGO's strategy to expand into the 3-12 year old educational games market. It proposes that LEGO create an application portal to house all of its educational games and serve as a hub connecting digital and physical play. Specific recommendations include developing games around themes like geometry, logic, and stories to match different age groups' needs. The document also suggests digitalizing creations by allowing children to take photos of their builds and share them, integrating pad covers designed for LEGO play, 3D printing LEGO pieces, and using chips to facilitate the transition between real and virtual play. Key performance indicators proposed to measure success include app downloads, time spent, media sharing, cover and chip sales. The overall goal is for
The document provides instructions for making a tread belt out of used tire treads. It instructs the reader to search for used tires with good tread, buy belt buckles and bolts or rivets to attach the buckles, cut out strips of tread to fit the buckles, make holes in the tread strips to attach to the buckles, and fix the buckles to create an adjustable belt that can be worn.
White paper your guide to successful product launches on facebookPierre Foucart
The document provides 7 scenarios for successfully launching new products on Facebook. It discusses announcing new additions to existing product lines, introducing revolutionary new products with their own Facebook pages, building hype for new products through teaser posts, launching content for new ships and products, promoting daily new products without overwhelming fans, and using new product launches to support charities. The key is tailoring the approach based on the product and brand and using Facebook tools like pages, tabs, and newsfeed posts to engage fans and spread word of new offerings.
This document provides guidance on email and punctuation usage:
1. It shares John Scalzi's quick rules on using periods, commas, semicolons, colons, question marks, and exclamation points.
2. For email specifically, it recommends using plain black and white text without formatting, bulleting ideas, using headings, and addressing each recipient separately.
3. Finally, it offers tips for self-editing documents, including taking time, focusing first on major themes, then checking spelling and grammar, and ensuring the document answers the intended question.
Mobile compatibility a front end perspectivePierre Foucart
The document discusses mobile compatibility from a front-end developer perspective. It provides statistics on mobile internet usage and predicts continued growth. It outlines three approaches to website friendliness for mobile - mobile compatible, hybrid mobile friendly, and a dedicated mobile version. Mobile compatible maintains the full desktop experience on mobile, hybrid uses responsive design, and a mobile version has separate mobile optimization. Considerations for mobile compatibility limitations include flash, hover states, embedding video, and device support.
This document provides an overview of the Good Brands Report 2010, which identifies the top 10 good brands of that year according to the PSFK and Purple List experts. It includes summaries of each top brand - Google, Apple, Jamie Oliver, MIT, and Ace Hotel - highlighting what makes them innovative, responsible, community-oriented, and imaginative. The report also shares lessons that businesses can learn from these brands.
This is a presentation that discusses how to analyze and assess the power of various brands. Each brand has certain capabilities and brand genetics is a tool to estimate the capacity of a brand, its durability and its long term sustainability
This ppt is not available for download. For updated knowledge on brand communication through workshops, visit https://workshopsofkisholoyroy.wordpress.com/
1) The presentation discusses brand strategy and defines a brand as an identifying mark for products or services that gives instant recognition and may reduce promotional costs.
2) It notes some challenges brands face like language differences, brand acquisitions, and country of origin perceptions. It suggests that brands can build trust, be transparent, and use customer feedback.
3) Interbrand is introduced as the world's largest brand consultancy, helping clients make brands central to business strategy. Top brands like Coca-Cola, IBM, and Microsoft are discussed in terms of their brand strengths in recent years.
The document discusses different approaches to innovation management:
1. Open Innovation - Companies like P&G use open innovation to source new ideas externally through connections and partnerships to supplement internal R&D.
2. Driven Innovation - Discovery Life Insurance drives innovation through setting deadlines and short planning cycles to bridge between great and mediocre products.
3. Pet Project Innovation - Google encourages "Googlettes" or small internal startups to launch projects quickly and maintain an innovative culture.
4. Methodical Innovation - IDEO's process involves observing, brainstorming, prototyping, and implementing to drive innovation in a structured way. Common themes across approaches include leadership, teamwork, values, and
Running head APPLE COMPANY1APPLE COMPANY 5.docxtoddr4
Running head: APPLE COMPANY 1
APPLE COMPANY 5
APPLE COMPANY
Name
Institution Affiliation
History of the Apple company, and the contributions of various executives
The Apple company was founded in the year 1977 from very humble beginnings in a garage. It was founded by Steve Jobs and Steve Wozniak. The company is known for designing, manufacturing, and marketing mobile phones, media gadgets, computers, and digital music devices. In 2018, the company had achieved an incredible milestone by reaching trillion-dollar capitalization. The 10th, 9th, and 8th generations of the iPhone product were the definite golden geese of the company due to their worldwide recognition and generation of billions.
In 2003, the company launched the iTunes music store where customers could purchase music for about ninety-nine cents. According to Steve Jobs, this provided a legal means for the customers to download music, and also protected the rights of the musicians (Galloway, 2017) In 2004, the company launched the Apple iMac and the revolutionary iPod mini gadget. The iPod received an upgrade the following year, which enabled it to have video capabilities.
The first iPhone was introduced by Steve Jobs in 2007, which really helped in globalizing the company and increasing revenue generation. As the company kept growing, they introduced the first iPad in 2010, and smart watches in 2015. That 2015, the company experienced its highest revenue generation of about 235 million dollars. Although this revenue had a sudden decline in 2016, it had a six percent recovery in 2017.
The company has enjoyed such innovativeness and growth due to its various of executives over its history. Currently, the CEO is Tim Cook, who launched the iPhone X in 2017. Other important figures include the likes of Phil Schiller, who is vice president of the global marketing. In 2018, the COO of the company, Mr. Jeff Williams, introduced the latest Apple watch which has a wide range of cutting edge features, like the detection of falls, and the heart rate (Daniel, 2016) 2018 also saw the introduction of the most expensive iPhone gadget, by Tim Cook, at a price of about one thousand dollars.
The current mission statement and code of ethics
According to Steve Jobs, a human being is creates change within the environment, hence he/she shouldn’t be a subordinate to systems. The mission statement of the company is somehow unorthodox and states that the company aims at designing the highest quality computers in the world, as well as the best operating systems, and software. Additionally, it aims at leading the digital music market through its innovative products like the iTunes and iPods (Cheng, 2016). The statement also speaks about revolutionizing mobile communication through various devices like the iPhone.
The company’s code of ethics states that Apple has a commitment to abide to the best communal and environmental requirements. The company stores should provide the safest workin.
Mission Statement
Mission Statement
Mission Statement
Maurice Hill
Business Management Capstone
Christopher Mcchesney
11/17/2019
The company has a rich history from the start in July 1968 to the current time being ranked as one of the best globally. The original business plan stated the company would be manufacturing integrated circuits in a larger scale. The past 15 years has seen tremendous growth in Intel Corporation. Apple Inc decided its entire PC’s would in future use Intel CPU’s. This was a big leap for Intel as currently Intel and its Intel compatible microprocessors are literally found in every PC in the world. (Hall, 2019). This is the same period the company appeared in Fortune 500 list of big companies. It is also during this period that Intel has made a lot of acquisitions to boost its brand. The acquisition of Infineon Technologies to be used on laptops, smartphones and tablets, Telmap the Israeli software company and Password box. In total Intel made more than twenty acquisitions over the last 15 years to boost its business. There have been expansions like the new processor manufacturing facility in Arizona which was completed in 2013. In 2011 a pilot project with ZTE Corporation to incorporate its processor Intel Atom in mobile markets.
The company’s strategic goal of developing products that competitors cannot match has seen a big growth in its innovation department. The company keeps coming up with new innovations that are better than the last ones and are spurring growth in the company. There have been major changes in the company over the last 15 years. The changes have not only been on management but also with the way business is conducted. The period between 2010 to 2019 saw the acquisition of software and other technology companies in order to keep up with the changes in the technology industry. The same period also saw investments in companies which were deemed as partners that could help Intel achieve its goals. The partnership with ZTE Technologies to try and penetrate the Chinese market is one of the major partnerships. In 2012 Intel partnered with Google where Google’s Androids 2.3 used Intel’s Atom microprocessor. The dwindling sales of CPU’s have also led the company to focus on other devices like smart phones, laptops and tablets. The company introduced new mobile processor technology in June 2011and this helped the company increase its share in global processor market to 82%.
Intel’s first CEO was co founder Robert Noyce in 1968. He was succeeded by co founder Gordon Moore in 1975 followed by Andy Grove who eventually handed the reins to Paul Otellini in 2005. Otellini retired in 2012 and was succeeded by Brian Krzanich who had to resign in 2018 and was replaced by Bob Swan. The main role of the CEO over the past year has been to oversee the growth of the company. During the tenure of Otellini revenue grew by over 50% while Krzanich oversaw the most mergers and acquisitions during his tenure as he steered the ...
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending
reveals that successful innovators bring clarity to a process often described as fuzzy and vague.
This paper presents a strategic overview of the science of persuasion, based on HFI’s new PET design methodology. We’ll explain why your company should apply these research-based techniques to influence
online behavior through persuasion, emotion, and trust.
Future of Innovation and Intellectual Property 28 Nov 2013Tim Jones
A talk at the launch of a new book on Intellectual Property Valuation and Innovation. Second chapter sourced from Future Agenda discussions and perspectives looks at severn potential changes for the innovation and intellectual property landscape over the next decade. Launch taking place on 28 Nov 2013 at Kingston Smith LLP London
(Citation Kotler, P. & Keller, K. (2012). Marketing Management, 1.docxkatherncarlyle
(Citation: Kotler, P. & Keller, K. (2012). Marketing Management, 14th Edition. Retrieved from Vital Source.
Chapter 20 Introducing New Market Offerings
With a unique approach to video game playing, Nintendo’s highly interactive and engaging Wii became a huge hit.
In This Chapter, We Will Address the Following Questions
1.
What challenges does a company face in developing new products and services?
2.
What organizational structures and processes do managers use to oversee new-product development?
3.
What are the main stages in developing new products and services?
4.
What is the best way to manage the new-product development process?
5.
What factors affect the rate of diffusion and consumer adoption of newly launched products and services?
New-product development shapes the company’s future. Improved or replacement products and services can maintain or build sales; new-to-the-world products and services can transform industries and companies and change lives. But the low success rate of new products and services points to the many challenges they face. Companies are doing more than just talking about innovation. They are challenging industry norms and past conventions to develop new products and services that delight and engage consumers. Nintendo’s Wii is a prime example.1
Although Nintendo helped create the $30 billion global video game business, its U.S. sales had shrunk in half by 2006. CEO Satoru Iwata and game designer Shigeru Miyamoto decided to address two troubling trends in the industry: As players got older and acquired families and careers, they played less often, and as video game consoles got more powerful, they grew more expensive. Nintendo’s solution? Redesign the game controllers and the way they interacted with the consoles. Bucking industry trends, Nintendo chose a cheaper, lower-power chip with fewer graphics capabilities, creating a totally different style of play based on physical gestures. A sleek white design and a new motion-sensitive wireless controller made it much more engaging and interactive. Nintendo’s decision to embrace outside software developers meant a number of titles quickly became available. Thus Wii was born. Its collaborative nature made it a hit with nongamers drawn by its capabilities and hard-core players seeking to master its many intriguing games.
Marketers play a key role in new-product development by identifying and evaluating ideas and working with R&D and other areas in every stage of development. This chapter provides a detailed analysis of the new-product development process. Much of the discussion is equally relevant to new products, services, or business models. Chapter 21 considers how marketers can tap into global markets as another source of long-term growth.
New-Product Options
There are a variety of types of new products and ways to create them.2
Make or Buy
A company can add new products through acquisition or development. When acquiring, the company can buy other companies, patent ...
With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. The Blink Factor is a process of better understanding how consumers connect with brands and which elements of your package design should be better leveraged.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Vice President, Interactive Marketing 1988 STATESBORO, GA
Led all digital marketing initiatives including website development, search engine optimization, Bachelor of Business Administration, Marketing
social media, mobile applications, email marketing, online advertising and more.
Managed interactive marketing budget of $3.2 million and special projects budget of $1.1 million.
Directed team of 20 employees and contractors responsible for all digital marketing efforts.
Developed and implemented integrated marketing campaigns including the SmartStrand Rhino Challenge.
Increased consumer website traffic 76% from 2009 to 2010 through optimized digital strategies.
Creativity And Innovation In The WorkplaceCandice Him
This document provides an overview of the history of the hotel and lodging sector. It begins by noting that the origins of the industry can be traced back to early biblical times, when facilities offered guests basic hospitality. While ancient hotels lacked modern amenities, they helped establish the industry. Early accommodations for travelers were basic, aiming to provide a safe place to rest between outposts. The development of inns and other establishments in stagecoach lines helped formalize the industry. Over time, hotels expanded amenities and became centers of community with restaurants and other services.
The document provides instructions for making a tread belt out of used tire treads. It instructs the reader to search for used tires with good tread, buy belt buckles and bolts or rivets to attach the buckles, cut out strips of tread to fit the buckles, make holes in the tread strips to attach to the buckles, and fix the buckles to create an adjustable belt that can be worn.
White paper your guide to successful product launches on facebookPierre Foucart
The document provides 7 scenarios for successfully launching new products on Facebook. It discusses announcing new additions to existing product lines, introducing revolutionary new products with their own Facebook pages, building hype for new products through teaser posts, launching content for new ships and products, promoting daily new products without overwhelming fans, and using new product launches to support charities. The key is tailoring the approach based on the product and brand and using Facebook tools like pages, tabs, and newsfeed posts to engage fans and spread word of new offerings.
This document provides guidance on email and punctuation usage:
1. It shares John Scalzi's quick rules on using periods, commas, semicolons, colons, question marks, and exclamation points.
2. For email specifically, it recommends using plain black and white text without formatting, bulleting ideas, using headings, and addressing each recipient separately.
3. Finally, it offers tips for self-editing documents, including taking time, focusing first on major themes, then checking spelling and grammar, and ensuring the document answers the intended question.
Mobile compatibility a front end perspectivePierre Foucart
The document discusses mobile compatibility from a front-end developer perspective. It provides statistics on mobile internet usage and predicts continued growth. It outlines three approaches to website friendliness for mobile - mobile compatible, hybrid mobile friendly, and a dedicated mobile version. Mobile compatible maintains the full desktop experience on mobile, hybrid uses responsive design, and a mobile version has separate mobile optimization. Considerations for mobile compatibility limitations include flash, hover states, embedding video, and device support.
This document provides an overview of the Good Brands Report 2010, which identifies the top 10 good brands of that year according to the PSFK and Purple List experts. It includes summaries of each top brand - Google, Apple, Jamie Oliver, MIT, and Ace Hotel - highlighting what makes them innovative, responsible, community-oriented, and imaginative. The report also shares lessons that businesses can learn from these brands.
This is a presentation that discusses how to analyze and assess the power of various brands. Each brand has certain capabilities and brand genetics is a tool to estimate the capacity of a brand, its durability and its long term sustainability
This ppt is not available for download. For updated knowledge on brand communication through workshops, visit https://workshopsofkisholoyroy.wordpress.com/
1) The presentation discusses brand strategy and defines a brand as an identifying mark for products or services that gives instant recognition and may reduce promotional costs.
2) It notes some challenges brands face like language differences, brand acquisitions, and country of origin perceptions. It suggests that brands can build trust, be transparent, and use customer feedback.
3) Interbrand is introduced as the world's largest brand consultancy, helping clients make brands central to business strategy. Top brands like Coca-Cola, IBM, and Microsoft are discussed in terms of their brand strengths in recent years.
The document discusses different approaches to innovation management:
1. Open Innovation - Companies like P&G use open innovation to source new ideas externally through connections and partnerships to supplement internal R&D.
2. Driven Innovation - Discovery Life Insurance drives innovation through setting deadlines and short planning cycles to bridge between great and mediocre products.
3. Pet Project Innovation - Google encourages "Googlettes" or small internal startups to launch projects quickly and maintain an innovative culture.
4. Methodical Innovation - IDEO's process involves observing, brainstorming, prototyping, and implementing to drive innovation in a structured way. Common themes across approaches include leadership, teamwork, values, and
Running head APPLE COMPANY1APPLE COMPANY 5.docxtoddr4
Running head: APPLE COMPANY 1
APPLE COMPANY 5
APPLE COMPANY
Name
Institution Affiliation
History of the Apple company, and the contributions of various executives
The Apple company was founded in the year 1977 from very humble beginnings in a garage. It was founded by Steve Jobs and Steve Wozniak. The company is known for designing, manufacturing, and marketing mobile phones, media gadgets, computers, and digital music devices. In 2018, the company had achieved an incredible milestone by reaching trillion-dollar capitalization. The 10th, 9th, and 8th generations of the iPhone product were the definite golden geese of the company due to their worldwide recognition and generation of billions.
In 2003, the company launched the iTunes music store where customers could purchase music for about ninety-nine cents. According to Steve Jobs, this provided a legal means for the customers to download music, and also protected the rights of the musicians (Galloway, 2017) In 2004, the company launched the Apple iMac and the revolutionary iPod mini gadget. The iPod received an upgrade the following year, which enabled it to have video capabilities.
The first iPhone was introduced by Steve Jobs in 2007, which really helped in globalizing the company and increasing revenue generation. As the company kept growing, they introduced the first iPad in 2010, and smart watches in 2015. That 2015, the company experienced its highest revenue generation of about 235 million dollars. Although this revenue had a sudden decline in 2016, it had a six percent recovery in 2017.
The company has enjoyed such innovativeness and growth due to its various of executives over its history. Currently, the CEO is Tim Cook, who launched the iPhone X in 2017. Other important figures include the likes of Phil Schiller, who is vice president of the global marketing. In 2018, the COO of the company, Mr. Jeff Williams, introduced the latest Apple watch which has a wide range of cutting edge features, like the detection of falls, and the heart rate (Daniel, 2016) 2018 also saw the introduction of the most expensive iPhone gadget, by Tim Cook, at a price of about one thousand dollars.
The current mission statement and code of ethics
According to Steve Jobs, a human being is creates change within the environment, hence he/she shouldn’t be a subordinate to systems. The mission statement of the company is somehow unorthodox and states that the company aims at designing the highest quality computers in the world, as well as the best operating systems, and software. Additionally, it aims at leading the digital music market through its innovative products like the iTunes and iPods (Cheng, 2016). The statement also speaks about revolutionizing mobile communication through various devices like the iPhone.
The company’s code of ethics states that Apple has a commitment to abide to the best communal and environmental requirements. The company stores should provide the safest workin.
Mission Statement
Mission Statement
Mission Statement
Maurice Hill
Business Management Capstone
Christopher Mcchesney
11/17/2019
The company has a rich history from the start in July 1968 to the current time being ranked as one of the best globally. The original business plan stated the company would be manufacturing integrated circuits in a larger scale. The past 15 years has seen tremendous growth in Intel Corporation. Apple Inc decided its entire PC’s would in future use Intel CPU’s. This was a big leap for Intel as currently Intel and its Intel compatible microprocessors are literally found in every PC in the world. (Hall, 2019). This is the same period the company appeared in Fortune 500 list of big companies. It is also during this period that Intel has made a lot of acquisitions to boost its brand. The acquisition of Infineon Technologies to be used on laptops, smartphones and tablets, Telmap the Israeli software company and Password box. In total Intel made more than twenty acquisitions over the last 15 years to boost its business. There have been expansions like the new processor manufacturing facility in Arizona which was completed in 2013. In 2011 a pilot project with ZTE Corporation to incorporate its processor Intel Atom in mobile markets.
The company’s strategic goal of developing products that competitors cannot match has seen a big growth in its innovation department. The company keeps coming up with new innovations that are better than the last ones and are spurring growth in the company. There have been major changes in the company over the last 15 years. The changes have not only been on management but also with the way business is conducted. The period between 2010 to 2019 saw the acquisition of software and other technology companies in order to keep up with the changes in the technology industry. The same period also saw investments in companies which were deemed as partners that could help Intel achieve its goals. The partnership with ZTE Technologies to try and penetrate the Chinese market is one of the major partnerships. In 2012 Intel partnered with Google where Google’s Androids 2.3 used Intel’s Atom microprocessor. The dwindling sales of CPU’s have also led the company to focus on other devices like smart phones, laptops and tablets. The company introduced new mobile processor technology in June 2011and this helped the company increase its share in global processor market to 82%.
Intel’s first CEO was co founder Robert Noyce in 1968. He was succeeded by co founder Gordon Moore in 1975 followed by Andy Grove who eventually handed the reins to Paul Otellini in 2005. Otellini retired in 2012 and was succeeded by Brian Krzanich who had to resign in 2018 and was replaced by Bob Swan. The main role of the CEO over the past year has been to oversee the growth of the company. During the tenure of Otellini revenue grew by over 50% while Krzanich oversaw the most mergers and acquisitions during his tenure as he steered the ...
Best Practices In Collaborative Innovation: How CPG Manufacturers & Retailers...Jenna Dudevoir
This white paper is based on a research study with thirty global consumer goods manufacturers, retailers, and brokers to better understand how manufacturers and retailers are working together to drive profitability and deliver innovative products.
The early stages of innovation can be challenging. But Booz & Company’s annual study of R&D spending
reveals that successful innovators bring clarity to a process often described as fuzzy and vague.
This paper presents a strategic overview of the science of persuasion, based on HFI’s new PET design methodology. We’ll explain why your company should apply these research-based techniques to influence
online behavior through persuasion, emotion, and trust.
Future of Innovation and Intellectual Property 28 Nov 2013Tim Jones
A talk at the launch of a new book on Intellectual Property Valuation and Innovation. Second chapter sourced from Future Agenda discussions and perspectives looks at severn potential changes for the innovation and intellectual property landscape over the next decade. Launch taking place on 28 Nov 2013 at Kingston Smith LLP London
(Citation Kotler, P. & Keller, K. (2012). Marketing Management, 1.docxkatherncarlyle
(Citation: Kotler, P. & Keller, K. (2012). Marketing Management, 14th Edition. Retrieved from Vital Source.
Chapter 20 Introducing New Market Offerings
With a unique approach to video game playing, Nintendo’s highly interactive and engaging Wii became a huge hit.
In This Chapter, We Will Address the Following Questions
1.
What challenges does a company face in developing new products and services?
2.
What organizational structures and processes do managers use to oversee new-product development?
3.
What are the main stages in developing new products and services?
4.
What is the best way to manage the new-product development process?
5.
What factors affect the rate of diffusion and consumer adoption of newly launched products and services?
New-product development shapes the company’s future. Improved or replacement products and services can maintain or build sales; new-to-the-world products and services can transform industries and companies and change lives. But the low success rate of new products and services points to the many challenges they face. Companies are doing more than just talking about innovation. They are challenging industry norms and past conventions to develop new products and services that delight and engage consumers. Nintendo’s Wii is a prime example.1
Although Nintendo helped create the $30 billion global video game business, its U.S. sales had shrunk in half by 2006. CEO Satoru Iwata and game designer Shigeru Miyamoto decided to address two troubling trends in the industry: As players got older and acquired families and careers, they played less often, and as video game consoles got more powerful, they grew more expensive. Nintendo’s solution? Redesign the game controllers and the way they interacted with the consoles. Bucking industry trends, Nintendo chose a cheaper, lower-power chip with fewer graphics capabilities, creating a totally different style of play based on physical gestures. A sleek white design and a new motion-sensitive wireless controller made it much more engaging and interactive. Nintendo’s decision to embrace outside software developers meant a number of titles quickly became available. Thus Wii was born. Its collaborative nature made it a hit with nongamers drawn by its capabilities and hard-core players seeking to master its many intriguing games.
Marketers play a key role in new-product development by identifying and evaluating ideas and working with R&D and other areas in every stage of development. This chapter provides a detailed analysis of the new-product development process. Much of the discussion is equally relevant to new products, services, or business models. Chapter 21 considers how marketers can tap into global markets as another source of long-term growth.
New-Product Options
There are a variety of types of new products and ways to create them.2
Make or Buy
A company can add new products through acquisition or development. When acquiring, the company can buy other companies, patent ...
With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. The Blink Factor is a process of better understanding how consumers connect with brands and which elements of your package design should be better leveraged.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Vice President, Interactive Marketing 1988 STATESBORO, GA
Led all digital marketing initiatives including website development, search engine optimization, Bachelor of Business Administration, Marketing
social media, mobile applications, email marketing, online advertising and more.
Managed interactive marketing budget of $3.2 million and special projects budget of $1.1 million.
Directed team of 20 employees and contractors responsible for all digital marketing efforts.
Developed and implemented integrated marketing campaigns including the SmartStrand Rhino Challenge.
Increased consumer website traffic 76% from 2009 to 2010 through optimized digital strategies.
Creativity And Innovation In The WorkplaceCandice Him
This document provides an overview of the history of the hotel and lodging sector. It begins by noting that the origins of the industry can be traced back to early biblical times, when facilities offered guests basic hospitality. While ancient hotels lacked modern amenities, they helped establish the industry. Early accommodations for travelers were basic, aiming to provide a safe place to rest between outposts. The development of inns and other establishments in stagecoach lines helped formalize the industry. Over time, hotels expanded amenities and became centers of community with restaurants and other services.
Venture capitalists are clamoring to throw cash at young companies, chasing the next big thing in mobile apps and social media. Recently, jaw-dropping valuations of Facebook, Groupon and Zynga have fueled buzz about a new tech bubble, but behind those billion-dollar behemoths is a new class of groundbreaking innovators:
GetGlue: CEO Alex Iskold discusses the impact of media check-ins on TV advertising and explains why the stickiest mix of rewards includes game mechanics, social interactions and good recommendations.
Crimson Hexagon: CEO Scott Centurino talks about how machine-reading of online sentiment can help marketers move beyond last-generation “buzz” tools and learn how consumers truly feel about brands and competitors.
BlueCava: CMO Dean Harris explores the practical implications of a new digital device behavioral registry that tracks machines instead of people, providing relevant and sequential messaging for brands without compromising consumer privacy.
PlacePunch: CEO Adam Steinberg explains why brands launching their own location-based marketing programs no longer have to agonize over the choice of channels. They can simultaneously manage Foursquare, Facebook Places, and Gowalla from the same dashboard.
Figment: CEO Jacob Lewis reveals why the company’s decision to spend six months beta-testing its new social network paid off – and what they learned by visiting schools, libraries and literary organizations across the country to speak with creative teenagers.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Open innovation presentation austech 2013Frank Wyatt
Open source innovation is a paradigm shift that involves sharing ideas and intellectual property externally rather than keeping them internal. It allows companies to source ideas from outside their organizations. The document discusses why open source innovation is increasingly popular for business model innovation and provides two case studies as examples. The mountain bike industry benefited from open collaboration with customers to develop new product features. Cadbury set up an open innovation team that established external partnerships and sourced over 50% of research projects from public organizations.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
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1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Good brands report 2010
1. Good
Brands
report
2010
in association with
thepurplelist
2. 2010
Being a genuinely good brand in 2010 takes
more than a widely used product and an
ubiquitous global presence. Though there is
no precise formula, what the ten good brands
on our list have in common is a penchant for
imagination, innovation, environmental re-
sponsibility and social consciousness. Their
products and services don’t just serve a ba-
sic need, but instead help as a tool to improve
people’s lives.
Several companies have stayed strong, main-
taining their positions from last year with
continued innovation, while others on the list
have jumped into prominence through offer-
ing creative solutions and ground breaking
new business models.
We started our search for the Good Brands
of 2010 by looking at the companies we were
writing about on PSFK.com over the last six
months. We then asked a panel of cross-in-
dustry global experts from the Purple List to
tell us which of the common brands on PSFK
were considered ‘Good’.
We hope the learnings from this report, and
the companies identified within, provide you
with inspiration that you can use to make
things better.
Piers Fawkes
Founder
PSFK & The Purple List
psfk.com
purplelist.com
466 B ROOM E STREE T 2N D FLOOR
N E W YORK , NY 1 0 013 USA
+1 6 46 520 4665 W W W. PSFK .COM Good Brands Report 2010 2
3. 10 key learninGs 2010
constant innovation and re-imagine
experimentation the world
create the game you live your Brand & teach
want to play others aBout it
Build value By
align around good
sharing Knowledge
rather than a product
react daily to purchase,
provide a mentality to Buy
partner with liKeminded
present products
Brands to create improved
as stories
products & services
466 B ROOM E STREE T 2N D FLOOR
N E W YORK , NY 1 0 013 USA
+1 6 46 520 4665 W W W. PSFK .COM Good Brands Report 2010 3
4. Good Brands of 2010 2010
top ten Brands
1. Google
2. Apple
3. Jamie Oliver
4. MIT
5. Ace Hotel
6. IKEA
7. Nike
8. Twitter
9. Foursquare
10. Nintendo
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5. #1 GooGle 2010
Partners With Healthcare Institu- Works With Sony and Intel To Ex- Introduces Buzz and Wave, Im- Streams Real-Time Google Search
tions To Show Public Records plore New Online TV Applications proves Docs For Collaboration Results
Google continues to help users determine how they frame the
connected world. With an ongoing stream of free applications total
8.34
and the extension of services onto devices with its Android OS,
the company inspires its users through improved access and un-
limited openness. The streamlining and sharing of Google Docs,
Buzz and Wave helps users to access a cloud of collaborators by
transforming like-minded groups and interests into communities.
Google has become increasingly agile with quick developments innovation responsiBility community imaGination
to real-time queries in areas like public health information, as well
as improved upon innovations in television entertainment.
8.97 7.20 8.46 8.71
2009 position: #1
lessons for Business purple list voices
enable open innovation “While they make few physical products or devices beyond the
Build platforms that enable a community of users to create and Android phone, Google is an organic part of every device I’m con-
collaborate. nected to. They find a way to make existing technologies better
(from search to spreadsheets and digital documents), and are
allow for customization/personalization constantly researching and inventing better technologies (even
Allow your users to determine how they want to interact with your the oftentimes stale display advertising work, or search algo-
end products and services. rithms that faciliate more targeted results). The interface is always
easy, smooth—and they use their imagination and power to help
connecting people, institutions and things society (e.g. offering technology to help locate missing people
Develop pipelines for easily sharing data. following Haiti earthquake). I admire Google’s desire to use its
imagination and innovation as a force of good—and not just fame
re-imagining what already exists and making it Better or profit.”
Innovation doesn’t always come in the form of brand new ideas. It
often results from improving upon something already in the mar-
ketplace. PaloMa M. Vazquez
Brand Marketer & Writer, New York, USA
give it away for Free
Find ways to monetize the relationships around free services and http://purplelist.com/members/pmvazquez
products, as opposed to thinking only in terms of one-time trans-
actions.
provide utility “Google builds-in innovation, which most all other companies do
Design thoughtful methods for how people find, access and orga- not do. By allowing their employees the opportunity to explore
nize the information stream in their lives. their ideas, they are not only seeing fruits from this in new prod-
ucts, but surely happier employees and better primary work from
them.”
Mike Maddaloni
President and Founder, Chicago, USA
http://purplelist.com/members/thehotiron
466 B ROOM E STREE T 2N D FLOOR
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+1 6 46 520 4665 W W W. PSFK .COM Good Brands Report 2010 5
6. #2 apple 2010
iPad Is An Instant Hit With Record iPhone Remains Leader In Main- Looks To Integrate Eye-Track New iPod Nano Includes Video
Sales taining App Ecosystem Technology For Text Reading Camera
apple’s positioning in the imagination and innovation categories
solidify its standing as a true game-changer. The brand’s commit- total
8.18
ment to top-line thinking and new product design not only drives
user engagement—it defines it. As with the introduction of the
iPad, improved iPhones and iPods, the brand creates its own cat-
egories, reigniting demands and motivating consumers to follow.
Through the seamless design of apps, and their impact on the
syncopation of software and hardware offerings, Apple has innovation responsiBility community imaGination
made it easy for consumers to move smoothly within the product
family. The company has also made its computers smaller, sleek-
er and greener, for minimalized physical and environmental im-
9.07 6.13 8.20 9.30
pact on its users’ lives. The true nature of a successful brand is
to constantly create new value for its customers, and Apple does
precisely that. 2009 position: #2
lessons for Business purple list voices
create a service and Build a product around it “They make the integration of an ecosystem of media consump-
Design a great service that gets people in the door and builds tion and software with salivation-triggering hardware look so in-
relationships, then roll out products that leverage these capabili- credibly easy. To how they surpassed Sony.”
ties.
Focus on intuitive user experience
Distill the design of device interface, features and functionality Jason Castillo tan
into a package that is accessible to and enjoyable for any level Creative Director, Manila, Philippines
of user.
http://purplelist.com/members/jasontan
developer ecosystem
Get creators involved in your offerings, adding value to your prod-
ucts right out of the box.
infinite relevancy
Continually offer new services around a product, extending its
usefulness and relevancy in people’s lives.
Keep the customer wanting more “I believe being imaginative refers to not being satisfied with the
Create a culture of endless innovation that maintains a level of status quo and not limiting one-self to improving what is already
excitement with your audience, keeping people talking as they out there. To me, Apple is one company that does this. They try
await future releases. to visualize what we will need in years to come, what gadgets we
will want to interact with, in short, what our future can be like. The
stay two steps ahead iPod, the iPhone, and even the iPad are all great examples of be-
Instead of looking for the next big thing, imagine what comes ing one step ahead of what others are doing.”
after that.
make the Future now
Lead the way with products and services that change the way Paulina lezaMa
people think about the possibilities of now. Senior Strategy Consultant, Mexico City, Mexico
http://purplelist.com/members/paulezama
466 B ROOM E STREE T 2N D FLOOR
N E W YORK , NY 1 0 013 USA
+1 6 46 520 4665 W W W. PSFK .COM Good Brands Report 2010 6
7. #3 Jamie oliver 2010
Wins 2010 TED Prize For Vision To Feed Me Better Campaign Brings Educates Schoolchildren On Fruits Creates Social Enterprise Restau-
Change Way We Eat $1 Billion For Improved School And Vegetables rant, Fifteen
Lunches In UK
Jamie oliver has quickly become the face of a revolution in
healthy eating. His vision of a better diet earned Oliver a TED Prize total
7.97
for intiating new awareness around the way children eat, espe-
cially in public schools. His campaign to improve meals in schools
raised over $1 billion to the UK system, as he spends time educat-
ing American children in the Jamie Oliver’s Food Revolution USA
TV show.
Oliver, as a brand, appeals to better psychological and physical innovation responsiBility community imaGination
habits and consumers trust his strong sense of generosity, altru-
ism and positivity as their global advocate. The success of his ap-
proach to healthy eating owes a great deal to disruptive media
7.61 8.19 8.27 7.97
and public visibility. As an author, television show host and mobile
application steward, he owns a personal brand of better habits,
integrating them into the realities of the day. The knowledge he First time on good Brands report
promotes is shared and intended to cultivate community, which
builds long-term value in a way that consumers can understand
and appreciate.
lessons for Business purple list voices
align around good “Jamie Oliver took his platform of food/cooking and imagined
Implement solutions and help create real change beyond the what it could be and do something more—help improve lives, not
brand, motivating individuals and communities to take action. just taste good.”
live your Brand
Though consumers are quick to reject falsehoods, they will also Brian Meyers
readily accept and embrace authenticity. Discover what matters Senior Trends Analyst, Cincinnati, USA
most and share it with people.
http://purplelist.com/members/meyersbg
change the status Quo
There are no small problems, only small solutions. Challenge
your audience to step outside their comfort zone and make real
change.
appeal to universals
The easiest way to build a community is to create something
around something that everyone can believe in.
Become the Face of your Brand
In a world of real-time information and greater transparency, suc-
cessful brands can no longer be faceless entities. Put yourself in
front of your audience and talk to them.
“He has amazing ability to combine social responsibility and edu-
teach people to Be Better through entertainment cation with entertainment in a seamless fashion. His Food Revolu-
Broadcasting a one-way message isn’t a bad strategy if it’s enter- tion represents a new evolution of branded ‘infotainment’.”
taining and makes people to stop and think.
Justin norVell
Director of Product Marketing, Phoenix, USA
http://purplelist.com/members/jnorvell
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N E W YORK , NY 1 0 013 USA
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8. #4 mit 2010
Revolutionizes Biking With Copen- Develops SourceMap App To Track Creates Lighter Batteries For Sus- Enables People To Track Trash
hagen Wheel Concept Product Origins tainable Power With SENSable City Lab
The Massachusetts institute of technology (MIT) is a leading uni-
versity that has bridged its history of collaboration with imagina- total
7.86
tion into consumers’ daily activities. With its student-generated
“lab” programs, recent innovations have improved people’s abili-
ties to track personal and behavioral data, while realizing where
objects come from and where they go. The Institute’s SourceMap
application allows consumers to geographically track every com-
ponent of their product origins to evaluate carbon offsets, while
MIT’s SENSable City Lab focuses on providing a real-time trail of innovation responsiBility community imaGination
where trash goes after it is thrown out.
The school’s Copenhagen Wheel, allows riders to collect, track
8.37 7.01 7.61 8.43
and share their progress, and also to visualize the impact their
biking has on their local environment, personal health and social
life every time they pedal. First time on good Brands report
The brand emotes real accessibility, intuition and sound science
by inserting intelligence into our everyday objects and habits.
lessons for Business purple list voices
Question the impossible “MIT is not about the best and the brightest, it is about those
Approach the impossible with new perspective. who think differently and want to challenge what they know.
Their students want to take that next step and be the ones
Build value By sharing Knowledge who open the new door. MIT is a place where ideas need to be
Inspire progress by spreading innovation that others would con- shared, and knowledge is for everyone to have and debate, which
sider trade secrets. translates into new ideas, new ways of looking ahead and a
constant push and acknowledgement of the fact that imagination
enable awareness has no limits.”
Provide tools to track information that will help people make in-
formed decisions.
Paulina lezaMa
look Beyond technology Senior Strategy Consultant, México City, México
Use art as a type of research into imaginative possibilities
http://purplelist.com/members/paulezama
ask “why?”
Understand the purpose behind boundaries that define the cur-
rent state of affairs.
“Research is the basis of imagination. It’s tomorrow, it’s the future,
it’s what we will all be using in ten years time. Shaping the objects
of the future is probably the most imaginative activity for a human
being’s mind.”
saraMiCol VisCardi
Journalist, London, UK
http://purplelist.com/members/saramicol
466 B ROOM E STREE T 2N D FLOOR
N E W YORK , NY 1 0 013 USA
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9. #5 ace hotel 2010
Allows Individual Artist Collabora- Uses Local Knowledge and Cre- Collaborates With Niche Busi- Opens Handmade-Only Commu-
tion In Hotel Decor ativity To Enhance Hotels nesses, Opening Ceremony and nity Shop
Stumptown
ace Hotel brings a new spin on the hospitality industry, using the
theme of storytelling and collaboration in each of its four loca- total
7.30
tions.
Celebrating local design and engagement, each interior and en-
vironment is individually curated by nearby artists and agencies,
building a strong consciousness and community around its geog-
raphy. Through relevant partnerships with niche businesses like
Opening Ceremony, Project No. 8 and Stumptown, as well as pro- innovation responsiBility community imaGination
viding space for community activities and events, the hotel has
rebranded the experience of the overnight stay, making it a des-
tination for like-minded visitors seeking more authentic, personal
7.86 6.60 7.01 7.73
accommodations at an affordable price.
First time on good Brands report
lessons for Business purple list voices
engage the creative community “The Ace Hotel’s philosophy to create an egalitarian atmosphere
Look for imaginative and artistic ideas, and let them help co-cre- by bringing together creative types with smaller budgets has
ate the brand’s authenticity. reenergized boutique hotels. I love their on-going collaboration
with Opening Ceremony and Stumptown coffee. Everything they
Break the cookie cutter do as a whole feels specifically placed and thoughtfully attended,
Bring distinction into every detail. Originality stands for a lot in while still not being too contrived.”
consumers’ eyes.
collaborate with likeminded Brands
Similar brands build on the strengths and attitudes of each other. Jolene delisle
Together, they represent a whole experience. Design/Art Director, New York, USA
http://purplelist.com/members/madeitpretty
make everywhere Feel local
Local culture brings life to a destination, and makes for a seamless
transition in and out of each place.
tier your offerings, But make each special
Varied levels of engagement enhance exploration and encourage “The ability for Ace Hotel to erupt onto the cultural vibe is
aspirations with the brand. stellar. It creates a customer experience by starting with the
experience already in existence. Bringing the community into its
push expectations—set a new standard design, fostering new events within the locals, and a keen abil-
Think ahead of expectations to tailor the experience for greater ity to have a consistent delivery of that experience. The brand
enjoyment. adapts, but what is most imaginative is the fact that it brings trav-
elers the most authentic experience, to the point that even the
more than a hotel: social hub, meeting place locals want to stay as close to the brand as possible.”
Creating a third place for social activity inspires conversation and
organic growth to build community.
JaMes riCe
Creative Director, Portland, USA
http://purplelist.com/members/jamesrice
466 B ROOM E STREE T 2N D FLOOR
N E W YORK , NY 1 0 013 USA
+1 6 46 520 4665 W W W. PSFK .COM Good Brands Report 2010 9
10. #6 ikea 2010
Friendly Design For Healthy Home Furnishes Parisian Subways Expands Product Line For Energy Creates Consciousness Around
Air Efficiency Aluminum Conservation With
Children
ikea is showing a growing commitment to facilitating social good
by creating more sustainable products and acting as a platform total
7.24
to help the community. From their solar-powered desk lamps to a
contest encouraging aluminium recycling, the company is taking
real steps to help better manage the world’s resources.
A number of marketing campaigns, both physical and digital, have
also provided useful benefits for their customers. A guerrilla ad
campaign saw IKEA furnishing a Parisian subway stop with their innovation responsiBility community imaGination
furniture, and when local creatives from Hamburg were evicted
from their studio, IKEA allowed them to temporarily work in their
store and explore the environment.
7.21 7.01 7.16 7.56
2009 position: #9
lessons for Business purple list voices
create social incentives “IKEA is a great innovative brand. In the last year they’ve started
Reward consumers for talking about and your brand for interact- to embrace augmented reality as a marketing opportunity to al-
ing with branded social spaces. low consumers to see what IKEA furniture would look like in their
own home before they purchase it. It’s moves like this that are
produce rapidly putting them ahead of the competition along with a great price
Develop an environment where consumers have a reason to come point and options.
just to see what’s new.
make products real
Give consumers tools for picturing how products fit within their
lives.
duane Brown
approach the serious with playfulness Digital Strategist, Toronto, Canada
Create inspiring environments that encourage imaginative think-
http://purplelist.com/members/duanebrown
ing.
research Boldly
Experiment briefly with daring new ideas, and make it critical to
react promptly to responses. “IKEA is a mass brand. It doesn’t pretend to be high-end because
it isn’t. Still, aesthetics are a big part of its product offering, and
modular products slowly, innovation is coming to be too. Over the last year I’ve par-
Provide building blocks for consumers to combine in their own ticularly enjoyed IKEA’s Facebook advertising campaign (where
ways. users won items they tagged in Ikea’s Facebook photos), and their
subway advertising (where they placed furniture in New York’s
storefronts as collaborative workspaces subways). Utility is an important factor in its success. I’m sure this
Share space and resources with likeminded communities. isn’t the last I’ll see of the brand this year!”
anJali raMaCHandran
Strategist/Planner, London, UK
http://purplelist.com/members/anjali28
466 B ROOM E STREE T 2N D FLOOR
N E W YORK , NY 1 0 013 USA
+1 6 46 520 4665 W W W. PSFK .COM Good Brands Report 2010 10
11. #7 nike 2010
Recycled Cardboard Packaging Produces Anime App For Girls Creates Travel Guides With True Nike Innovation Lab Constantly
Design City App Creates New Ideas
nike has re-emerged as an imaginative leader, incorporating real
aspirational qualities that make its products and services better. total
6.79
Whether its with dreamy anime advertising or social apps that
allow users to make location-based games and travel guides of
their city run, Nike understands, anticipates, and inspires the de-
sires of its broad consumer base. As a brand that has long stood
for individual freedom and expression, they have recently worked
to act as a complimentary partner, allowing users to closely cus-
tomize their preferred fitness experiences with apps, equipment innovation responsiBility community imaGination
and product explorations. In essence, they have put their most
passionate consumers in charge of developing and evolving the
brand.
7.49 5.71 6.37 7.57
“Just do it” has also become further integrated into product de-
velopment and design to react to current trends and movements. 2009 position: #13
As Nike products and packaging are constructed out of recycled
materials (furthering an omnipresent trend in all consumer mar-
kets), the tagline takes on new meaning to motivate and inspire
others towards eco-friendly habits and practices.
lessons for Business purple list voices
create outlets For competition “Nike consistently demonstrates a committment to imagination,
Build on the natural drive to compete with ourselves and others. either in their product innovation, service innovation or advertis-
ing. They never stop pushing the envelope, understanding the
inspire users to meet challenging standards core behaviors and motivators of their customers and delivering
Present consumers with the opportunity to measure up against experiences that exceed expectations.”
great talent.
think globally andrew sCHultz
Approach consumers from a global perspective by speaking to Web & Tech Dir. Experience Design, Philadelphia, USA
our common humanity.
http://purplelist.com/members/ajs004
support child-like optimism
Foster communities and environments that shun overly-rational
skepticism.
encourage Believers, ignore others
Rather than a product to purchase, provide a mentality to buy
into (or not).
“Nike uses imagination to constantly innovate their products and
data For immediate tangible Benefits make them better. They also use imagination to get inside the
Build tools that allow users to passively collect information about passion and desires of their customers. With a quick walk by one
themselves, with analysis that benefits them positively. of their concept stores, passer-bys are inspired to live better and
push themselves. Inside a Nike store the concept goes further,
creativity is used to present the possibilities of a lifestyle that is
in reach. Products that inspire the consumer to live better and
dream of possibilities.”
Jason Ford
Executive Producer, Toronto, Canada
http://purplelist.com/members/jasonford
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12. #8 twitter 2010
Contextual Ads: Promoted Tweets @Anywhere Platform Allows The Hello Wall: Twitter-Controlled Shark Sends Triggered SMS Alerts
Added Brands To Integrate Twitter Public Art Installation Through Twitter
Experience
Over the past year, twitter has continued to extend accessibility
to a wider audience by opening its programming interface to ap- total
6.75
plication and website developers to further promote its real-time
communication model into the online world.
Even objects have begun to appropriate the platform for its tech-
nologies. Everything from tea kettles, sharks and art installations
now utilize the service to measure alertness and response, Twitter
has become the modern day version of the town cryer. innovation responsiBility community imaGination
As awareness of the service has spread to reach a broader
audience, Twitter has made it easier for other brands to inte-
6.77 5.79 7.66 6.77
grate the experience with their @Anywhere platform. The swell in
attention from advertisers and marketers has also lead Twitter
to better brand its value, creating Promoted Tweets to generate 2009 position: #10
advertising revenue.
lessons for Business purple list voices
enable real-time “I love businesses that accidentally back into success. I love that
At a time when something that happened yesterday is already Twitter was born because the founding team wanted a better way
old news, find ways to reach your audience with information as it to communicate with each other rather than from some precisely
takes place. plotted corporate plan. Imagination is at the very heart of organic
growth.”
distilled Knowledge
In a world cluttered with information, delivering an easily digest- saraH Browne
ible message to your audience is increasingly a necessity. Web & Tech Writer, Social Researcher, Trendcaster
Carmel, USA
consider context
http://purplelist.com/members/guruofnew
Bring greater relevancy to any offering by delivering answers
around the questions of who, where and when.
the art of conversation
Transform one-way, top-down communication into eye-level ex-
changes that allow anyone to take part in the conversation.
empower niche audiences
While products and services directed at mainstream consumers
are still the norm, the ability to reach smaller audiences with niche
offerings is quickly becoming a viable alternative for expanding
awareness and market share.
“Twitter is the perfect example of less is more and how constraints
networking everything help foster creativity, not limit it. As a platform, Twitter has run
Data is power resource and raw material for innovation. Allowing away with the game. Not even Facebook or Google can compete
people to connect with and tap into that stream adds value to directly.
every transaction.
alex HillinGer
Brand Alchemist, Seattle, USA
http://purplelist.com/members/alexhillinger
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13. #9 foursquare 2010
Enhances Digital Maps With Matches Like-Minded Strangers Gives Active Users Superpower Reinvents College Campus Experi-
Reviews Privileges ences
Foursquare has become one of the fastest growing mobile brands,
as it strives to create a more integrated social ecosystem within total
6.65
cities. By elusively combining location-based tracking with user
reviews, the practical application takes on a gamer’s mentality to
“check-in” for greater exposure to new and familiar locales.
By partnering with Bing to bolster its data stream, and relying on
users to enhance their experiences through tiered “superpower”
privileges, the brand attempts to improve how we live our daily innovation responsiBility community imaGination
lives using social progress as its currency. The app propels its us-
ers to achieve in an online world by doing it in the offline, allowing
the individual to connect to like-minded communities, groups and
7.43 5.50 6.66 7.01
interests.
First time on good Brands report
lessons for Business purple list voices
provide a platform and incentivize users to contribute “Foursquare has only been around a year, so it’s hard to call them
Shared currency appeals to all consumers involved, bringing val- a long-term innovative company. However, in that short period of
ue into the relationship. time they are trying to push idea of check-in into the mainstream
and partnering with interest companies to make it happen. Com-
gaming dynamics can serve as incentives For user ing out with their beta Business Dashboard was a great move and
engagement is helping to keep their company small. I think their most innova-
Allow users to build experience and progress at their own pace. tive move to date was giving up some power to allow users to edit,
merge and fix venue listings. That move has kept them a nimble
Find useful ways to connect users with each other but strong company to be reckoned with. They are listening to us-
Build upon a like-minded social strategy to enhance action and ers and have done a lot for a start in such a short period of time.”
involvement.
target a niche audience, prove demand, expand
Understand the wants and needs of each user and find solutions duane Brown
to best fit their everyday lives. Digital Strategist, Toronto, Canada
http://purplelist.com/members/duanebrown
partnerships help with growth
Collaborations within a single platform help to create relevant
goals to move forward.
“Foursquare is imaginative, because it is something no one had
thought about. As usual, imagination is nurtured by reality ele-
ments and Foursquare rearranged Zagat, Twitter, Word of Mouth
tactics and people’s self-promotion tendencies. The result is a
platform that soon will be measured media for small businesses.”
iVan sanCHez
Dir of Brand Planning and Development
Bogotá, Colombia
http://purplelist.com/members/ivansanchez
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14. #10 nintendo 2010
Wii+Netflix Allows For Unlimited 3D Gaming With No Glasses On DS McDonald’s Uses Nintendo DS To Wii Teaches CPR Techniques
Movie Streaming Device Train Employees
nintendo has proved itself worthy of being a good brand by
providing tools that are versatile and useful beyond their prime total
6.61
intent, allowing for imaginative re-purposing.
By re-imagining the gaming console with Wii, the company has
attracted both gamers and audiences on the periphery to em-
brace the brand. With its strategic partnership with Netflix,
Nintendo has been able to grow beyond the gaming category, as
a more expansive entertainment brand. innovation responsiBility community imaGination
The company’s portable gaming system, the Nintendo DS, has
been re-purposed for educational purposes as well. Japanese
7.34 4.86 6.47 7.77
McDonald’s employees have also been successfully trained using
the DS with success.
2009 position: #18
As new advancements are made in both interface design and in-
teractivity (such as the the integration of 3D technologies into the
DS), Nintendo will no doubt focus efforts on further broadening
the brand to reach more people at every consumer touch point.
lessons for Business purple list voices
Find an alternative market when you can’t compete head on “From the moment they got into the video game industry they
Recognize that users naturally separate themselves into various have not stopped moving forward and proposing what the indus-
levels of product engagement try is able offer. From Game Boy to Wii, Nintendo has become
a company that knows and understands insights and is able to
lower the Barrier to engagement translate them into great products. What I particularly admire
Make devices and experiences intuitive, focusing on human be- about them is that they do not limit themselves to “gamers”, they
haviors and inputs explore outside their own “natural consumer” market. With the
Wii they have been able to offer a product that is changing every-
Be the reason Families get together one’s understanding of a video game, including my 58-year-old
Focus beyond the primary consumer and build opportunities for aunt who uses it everyday.”
brands to draw a broader audience
use gaming interactions to teach Paulina lezaMa
Reinvent and reapply the collaborative gaming model to incentiv- Senior Strategy Consultant, México City, México
ize real-life learnings and education
http://purplelist.com/members/paulezama
innovate outside your industry/comfort Zone
Integrate technology normally restricted to other products
“Nintendo is imaginatively effective because it goes beyond their
core business. Imagination for a game developer is not only about
technology and usability boundaries and possibilities. It is also
about asking how to develop a brand that does something for
people. At Nintendo, they imagined a console that not only enter-
tained when playing but also delivered entertainment in a more
passive way.”
iVan sanCHez
Brand Strategist, Bogotá, Colombia
http://purplelist.com/members/ivansanchez
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15. top listinGs 2010
top 15 Good Brands 2010
1. Google 6. IKEA 11. Facebook
2. Apple 7. Nike 12. Starbucks
3. Jamie Oliver 8. Twitter 13. Lady Gaga
4. MIT 9. Foursquare 14. Nokia
5. Ace Hotel 10. Nintendo 15. American Apparel
top 10 By cateGory
innovative responsiBle community imaGinative
Brands Brands Brands Brands
Apple Jamie Oliver Google Apple
Google Google Jamie Oliver Google
MIT MIT Apple MIT
Ace Hotel IKEA Twitter Lady Gaga
Lady Gaga Ace Hotel MIT Nintendo
Jamie Oliver Starbucks Facebook Ace Hotel
Nike American Apparel IKEA Jamie Oliver
Foursquare Apple Ace Hotel Nike
Nintendo Nokia Foursquare IKEA
IKEA Twitter Starbucks Foursquare
top 10 Good Brands from 2009
1. Google 3. Zipcar 5. Amazon 7. Virgin 9. IKEA
2. Apple 4. GOOD Magazine 6. Facebook 8. Twitter 10. Skype
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16. methodoloGy 2010
selection
The Good Brands Report is an indicator of combined relevance
and leadership in 2010. We started our selection process by re-
cording the number of times brands were mentioned in 1,500 of
our most recent articles (published between Nov. 1, 2009 and
April 1, 2010) and then calculated the 15 most common brands.
These brands were judged the most relevant in the cultural zeit-
geist.
experts
With the most relevant brands, we asked a panel of experts on
The Purple List to rate the brands between April 1 and April 14,
2010. Over 100 Purple Listers from 17 markets responded to the
survey and on a scale of 1 to 10 ranked the brands presented on
Innovation, Environmental Responsibility, Imagination, and Social
Collaboration. The average scores gathered gave PSFK a figure to
show how ‘Good’ each brand is in our survey.
questions asked
innovation
How well does this brand consistently innovate?
responsiBility
How well does this brand make environmental and ethical con-
siderations—like reuse and recycling—around the production and
distribution methods it uses to get their products/services to
market?
community
How well do these brands provide a positive and beneficial expe-
rience to all those it touches from production to consumption—
providing society as a whole with an improved experience?
imaGination
How well do these brands consistently use imagination to
produce good products and services?
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17. aBout psfk 2010
psfk
PSFK is a New York City based trends research and innovation
company that publishes a daily news site, provides trends re-
search and innovation consultancy, manages a network of
freelance experts and hosts idea-generating events. We aim to
inspire our readers, our clients and our guests to make things
better—whether that’s better products, better services, better
lives or a better world.
www.psfk.com
thepurplelist
Expertise available at anytime, anywhere and on any subject.
can we write a
PSFK’s Purple List is a network of experts for hire. The list is comprised of design-
ers, journalists, marketers, and entrepreneurs. The Purple List has been used by report For you?
journalists to find expert views on new stories; by agencies in search of talent; and
by global research consultancies. Plus, PSFK uses the Purple List both as a source
of editorial research and opinion on PSFK and as a source of paid expertise when
performing client work.
contact
www.purplelist.com
Piers Fawkes
CEO & Founder
piers@psfk.com
+1 646.520.4672
Jeff Weiner
Director, Business Development
jeff.weiner@psfk.com
+1 646.520.4665
+1 516.359.3453
466 Broome St. 2nd Floor
New York, NY 10013 USA
www.psfk.com
www.purplelist.com
April 2010 v.3
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