The document discusses strategies for increasing sales through impulse buying by targeting specific categories of impulse purchases. It identifies categories like cheap bulk items, sales, inexpensive novelty items, and weird curiosities. It also discusses collecting customer data, building custom audiences, measuring results, and adjusting strategies based on insights to optimize impulse buying.

1. By Anna Ivanova & Mariia Bocheva
Increasing sales through
impulse buying

2. Intro
Anna
Third time trying to get my
hands on a Golden Punchcard
Mariia
Sociopathic traveler who loves
people and analytics

3. Impulse purchase categories
1. Cheaper by the dozen

5. Impulse purchase categories
1. Cheaper by the dozen
2. Sales

7. Impulse purchase categories
1. Cheaper by the dozen
2. Sales
3. Cheap and cute nonsense

9. Impulse purchase categories
1. Cheaper by the dozen
2. Sales
3. Cheap and cute nonsense
4. Weird but cute stuff

11. Say Hi to the creepy bunny

12. Data flow

13. Data flow

14. Data flow

15. Data flow

16. Data flow

17. Data flow

18. Data flow

19. Data flow

20. Data flow

21. Facebook Lookalike

22. YouTube audiences

23. Ideal client profile

24. Ideal client profile
18–35 years old

25. Ideal client profile
18–35 years old

26. Ideal client profile
18–35 years old

27. Ideal client profile
18–35 years old

28. My precious

29. Key takeaways
1. Collect all necessary data
2. Use unique keys to merge data
3. Be creative
4. Build audiences using insights
5. Measure the results
6. Adjust
7. Enjoy :-)

30. Take it easy!

31. Thank you!
Questions?
mail@owox.com
www.owox.com/c/GP-19

32. Happy Bday Daniel!