This document provides instructions for importing cost data into Google Analytics (GA) and Google BigQuery (GBQ) from various sources. It outlines the steps to create a cost data import in GA, including selecting the account and web property, creating a cost data set, and configuring import settings. It also describes how to connect advertising services to GA by selecting the ad service, linking accounts, and specifying import options. Finally, it reviews how to export cost data from GA to GBQ and import cost data directly from other sources like Facebook into GBQ.

1. How to Import Cost Data
into GA and GBQ

2. Cost Data Import
into GA

3. Create a data set in GA
1. In section Administrator you should select the account and web property for
which you want to set up import
2. Select Data Import item and then click + New Data Set

5. Create a data set in GA
1. In section Administrator you should select the account and web property for
which you want to set up import
2. Select Data Import item and then click + New Data Set
3. Data Set type should be Cost Data

7. Create a data set in GA
1. In section Administrator you should select the account and web property for
which you want to set up import
2. Select Data Import item and then click + New Data Set
3. Data Set type should be Cost Data
4. Enter Name and choose Enabled Views. Cost data will be available only for
the selected views.
5. Choose all dimensions and metrics as shown on the screenshot and set import
behaviour Summation

9. Connect ad service with GA
1. Select the appropriate ad service in the pipeline setup

10. 1. Select the appropriate ad service in the pipeline setup
2. Add/select an existing access to advertising services
Connect ad service with GA

11. 1. Select the appropriate ad service in the pipeline setup
2. Add/select an existing access to advertising services
3. Add/select an existing access to Google Analytics
Connect ad service with GA

12. 1. Select the appropriate ad service in the pipeline setup
2. Add/select an existing access to advertising services
3. Add/select an existing access to Google Analytics
4. Select GA web property and data set
Notice:Your imported data will be available for reporting in all views connected to a
data set.
Connect ad service with GA

13. Connect ad service with GA

14. 1. Select the appropriate ad service in the pipeline setup
2. Add/select an existing access to advertising services
3. Add/select an existing access to Google Analytics
4. Select GA web property and data set:
Notice:Your imported data will be available for reporting in all views connected to a
data set.
1. Specify additional settings
Connect ad service with GA

15. Connect ad service with GA

16. 1. Data can be imported retrospectively
2. Data will be automatically updated if any changes occur in the ad service
3. We’ll match your ad platform currency to the GA currency
4. We’ll check for discrepancies and will notify you should any of them occur
5. Free
Problems solved

17. Check your cost analysis report in GA

18. What About Other Sources

19. Setting a pipeline from other sources
1. Make sure you have a data import in GA ready (see slide no. 3)
2. Select “Other sources” as a data source

20. 1. Make sure you have a data import in GA ready (see slide no. 3)
2. Select “Other sources” as a data source
3. Add/select an existing access to advertising services
Setting a pipeline from other sources

21. 1. Make sure you have a data import in GA ready (see slide no. 3)
2. Select “Other sources” as a data source
3. Add/select an existing access to advertising services
4. Add/select an existing access to Google Analytics
Setting a pipeline from other sources

22. 1. Make sure you have a data import in GA ready (see slide no. 3)
2. Select “Other sources” as a data source
3. Add/select an existing access to advertising services
4. Add/select an existing access to Google Analytics
5. Specify VAT and the view
Setting a pipeline from other sources

23. Video Guide

24. Okay, GBQ is Next

25. Sending cost data from GA into GBQ

26. Sending cost data from Facebook into GBQ
Over 200 parameters

27. Sending cost data from Facebook into GBQ

28. Questions?
Mariia Bocheva
m.bocheva@owox.com

29. www.owox.com/c/MCL-18