1. PaperPlane
1
Going to the Market:
PaperPlane…
The flying Mailbox.

2. PaperPlane
2
Our theme, culture, and Genius.
The first frontier that our user test team should know, as well as our internal team members not only in the sprit of our vision, but the morale of our tool…is that were not a mobile application; we’re a tool.
Never tell someone “download this cool app that you can share things on”, instead, “download this amazing tool where you can share things as you move past people! Yes, like music or even events!”
Macintosh was more than a computer, it was a tool. One time Apple’s late co-founder Steve Jobs, during a new release of the Imac’s that helped bring back the company, referred to them as “Candy”. He once said, “They look so good, you almost want to eat them”.
The connection between technology and food seemed almost unrelated, but it gave their customers at the time a sense of connection to the real world that their computer could bring them, and something other than technology that was personally in some odd way apart of their lives.
At PaperPlane, our job is to do so. We must let our users know through our message, that we’re the wings of the digital age. We’re the FedEx of information.

3. PaperPlane
3
Our user tester team and ambassadors:
1. Amanda Tenorio – Ohio State University; Amanda is an undergraduate student.
2. Victoria Parsons – Ohio State University; Victoria is an undergraduate of the university.
3. Anthony Flowers – Indiana University of Pennsylvania; Anthony is an undergraduate student.
4. Brandon Jacobs – Bizzy Bucks Industries LLC; Brandon is a business partner and powerful connection to us in the Cleveland, Ohio community.
5. Michael Schlee – Cleveland State University; Michael is an undergraduate at Cleveland State University, a university where I have deep and extensive connects at. Michael is one of my best friends.
6. Yash Savani – Stanford University; Yash is an undergraduate student.
7. Valerie Mackey; Valerie is an alumni of Cleveland State University.
8. Patrick Cantrell; Patrick is a good friend and entrepreneur.
9. Zach Guthrie; Zach is an undergraduate at the University of Akron.

4. PaperPlane
4
10. Mark Harris – CEO, Raw Talent Sports; Mark Harris has some of the biggest connections in the NCAA on the football side of things, and has trained athletes like Michigan State’s Connor Cook whom I grew up training with, Doran Grant, Frank Gore, and more.
11. Yao Zhong – Stanford University; Yao is an undergraduate at Stanford University.
12. Anthony Sansalone – Cleveland State University; Anthony is an undergraduate at Cleveland State University.
13. Steven Uhler - Ohio Wesleyan University; Steven is an undergraduate.
14. Jake Mauer – Baldwin University; Jake is an undergraduate student.
15. Sung Woo – Stanford University; Sung is an undergraduate student.
16. Ivy Kuo – UC Santa Barbara; Ivy is an undergraduate student.
17. Claudius Memba – Ohio State University; Claudius is an entrepreneur and undergraduate student.
18. Zach Lowe – Ohio State University; Zach is an undergraduate student and a business partner.

5. PaperPlane
5
19. CJ Davis – Cleveland State University; CJ is an undergraduate student.
20. Giuseppina Biondo – Giuseppina is a student in Milan, Italy She is a great friend and supporter of our vision.
21. Megan Gage – Stanford University; Megan is an undergraduate student.
22. Jamaal Hamler – Antioch University Los Angeles; Jamaal is an undergraduate student.
23. Antonio Dunkley – Antonio is a resident of Washington D.C and alumni of Shenandoah University.
24. Mark De Swardt – Mark is a resident of Durban, Kwazulu-Natal South African and an alumni of Cleveland state University.
25. Evelyn Harris – Morgan State University; Evelyn is an undergraduate student.

6. PaperPlane
6
Going to Market:
In total our user tester team has twenty students that cover around twelve different universities in the United States, one university in Italy, and another international citizen in South African, and two CEO’s and one of Northeast Ohio’s most aggressive and talented event promoters in Mohammad Khalil for launch, who is going to throw a party using our service.
With students who will spread the word after becoming user testers and informing themselves about PaperPlane for official launch, a broad range geographically with people spreading the word and hustling for us, we can implement a go-to market strategy not only delivered on inspiration and pure conviction, but of hustle and bustle.
We have an aggressive approach, what this proposal is to due is to coach our user testers on how to deliver the message on the day we launch which is Black Friday. Until than, only those who have the app on Beta can play around with it and if requested, we can send it to those they specifically have requested to use it amongst. It will be best for our user testers to do so, because PaperPlane cannot work in full effect unless someone is near you so you can share stuff like your music with them.
Remember though -- it is the message and the story we must deliver.

7. PaperPlane
7
User Quota in ten days:
November 28th – December 8th
In order to close out between $100,000 and $1M in funding from our investors, we will need a ten day hustle like no other to meet a user base of at least 10,000 people, and five thousand of those people at two different universities: Stanford University, and Ohio State University.
Our users and I here at Stanford should be able to acquire in any given day, sixty users per hour. We’re not asking our user testers to meet such rigorous standards, but the average user tester should be able to get us at least two hundred downloads in ten days at their respective universities or communities.
Below is a simple and high leveled flow chart for the sixty second pitch about PaperPlane:

8. PaperPlane
8
The Sixty Second Pitch for PaperPlane.

9. PaperPlane
9
The sixty second pitch continued….
User quota numbers per university between November 28th and December 8th, 2014:
10,000 users!
Ohio State University: 1,000 – 3,000 downloads
Stanford University: 5,000 downloads
Akron University: 500 downloads
Cleveland State University: 1,000 downloads
UC Santa Barbra: 500 downloads
Baldwin University: 200 downloads
Indiana University of Pennsylvania: 500 downloads
Morgan State University: 500 downloads
Antioch University Los Angeles: 100 downloads
Total: 11,300 downloads in ten days.

10. PaperPlane
10
We could have 15,000 users!
Each user should be able to get us one download per minute, or 1,440 downloads in 24 hours. So by no means is this anywhere near what we’re asking.
If you think about it, if you spent just one hour throughout the whole day telling people about the app, each user could get us in ten days six hundred users by themselves. It is also important to know that the users who download the app will tell other people, so that number could double and fold over.
If all twenty-five of our user testers told sixty people a day for one hour of their day in total throughout through small talk etc, than we would have a total of 15,000 users in ten days.

11. PaperPlane
11
PaperPlane:
“The walking Mailbox”
Walk around and share information as you move, and watch information fill up in a digital mailbox that sends you information about places, people, or things wherever you go.

12. PaperPlane
12
- Users can block people, see where a Plane originated from, and can comment on Plane’s they open!
(Colors will look slightly different to match updated colors)

13. PaperPlane
13
PaperPlane Music
“Grab the music around you.”
Walk around and past people or stand near them and let them stream live into what you’re playing, or even walk around and share the music you love. If you’re an artist, you can walk around and by simply passing people, share your music with them.
Receive music as you walk by people, or get near them. (Color will look different to match updated colors)

14. PaperPlane
14
PaperPlane Events
“The virtual flyer; the virtual business card”
No more having to pass out flyers and shake a million hands to get people to your events, simply create an event on PaperPlane, and walk around and other people who pass you will get it, along with your information.
This screen will slightly look different from shown, but simply choose event, Google Maps will be embedded to navigate users to your event location, and place in other necessary information and “throw” your PaperPlane!

15. PaperPlane
15
PaperPlane Photos & Videos
“The walking Photo Album”
Take a photo, post it on PaperPlane, and walk around and share it with people. If you’re a photographer or love Instagram, you can share the photos you love with people around you!
Share videos and photos as you walk around, near people, and choose also from your social media accounts like Vine etc. Logos will be in place for choosing from other media accounts.

16. PaperPlane
16
Share on your college campus :
PaperPlane is a geo location centralized app, therefore its best used when people are nearby.
The goal should be to focus on your university campus, because of the high concentration of people; the app will be most impactful at official launch where there will be the most frequent amount of people in a given area.
The app in Beta will come in two different stages, with the first stage being a click around and interaction with the flow of PaperPlane; the second version will be the app in full function, where users can send out music, videos, photos, and events as move around.
I hope this finds you well,
Let’s change the world.
Alden Morris
CEO – PaperPlane