Going deeper, seeing further 12 14-16

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The document discusses using ethnographic research methods like observation and interviews to understand a dance group called TrancenDANCE better. Observations revealed challenges like teachers forgetting choreography and students needing a larger practice space. Interviews found that students enjoy the group but the fees are a financial burden. Desk research showed college costs stress students financially. A proposal for a shared space and fundraising help from celebrities aims to address the group's needs.

Education

“Going Deeper, Seeing Further...”
- Many companies have started to use ethnography as a way
to improve there company
Wednesday, December 14, 16

“Going Deeper, Seeing Further...”
- Zooming out and taking a look at the bigger picture was one
strategy of observing consumers.
Wednesday, December 14, 16

“Going Deeper, Seeing Further...”
- Observing extreme people and analogous cases gave a
different perspective to companies.
Wednesday, December 14, 16

“Going Deeper, Seeing Further...”
- Involving consumers with the company was a open up the
process to the consumers.
Wednesday, December 14, 16

“Going Deeper, Seeing Further...”
-Using ethnography will hopefully be beneﬁcial for everyone.
Wednesday, December 14, 16

Ethnographic research
- TrancenDANCE observation
Wednesday, December 14, 16

Ethnographic research
- Two different girls taught the class
Wednesday, December 14, 16

Ethnographic research
- One of the teachers struggled to remember her own
choreography
Wednesday, December 14, 16

Ethnographic research
- Some of the people could pick up the choreography faster
than others
Wednesday, December 14, 16

Ethnographic research ﬁndings
- Choreographer could write down the steps so she does not
forget it when she is teaching
Wednesday, December 14, 16

“Interviewing Humans”
-Be prepared, create an interview guide to stay on topic and
get all the information you need
Wednesday, December 14, 16

“Interviewing Humans”
-An interview has three acts: the introduction and warm-up,
the body of the interview, and the conclusion
Wednesday, December 14, 16

“Interviewing Humans”
-When conducting the interview make sure that the participant
feels comfortable
Wednesday, December 14, 16

“Interviewing Humans”
-Let them talk most of the time. You are interviewing them so
do not start talking about yourself.
Wednesday, December 14, 16

“Interviewing Humans”
-After the interview look for themes and be sure to use the
language and terms of the person you interviewed to
represent there answers better.
Wednesday, December 14, 16

Interview Guide
Wednesday, December 14, 16

Edited Interview
- https://youtu.be/LFh9NcneDlo
Wednesday, December 14, 16

Interview Findings
- Both girls enjoy TrancenDANCE but feels that they need a
bigger space to practice
Wednesday, December 14, 16

Peer to Peer Documentation
Wednesday, December 14, 16

Peer to Peer Documentation Findings
- Needs more time to rehearse
Wednesday, December 14, 16

Peer to Peer Documentation Findings
- Could cost less money
Wednesday, December 14, 16

Desk Research, Business Sites
- “Keeping Mentally Busy Tied to Less Memory Loss”
- One of the choreographer kept forgetting her choreography
as she was teaching it
- http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703
Wednesday, December 14, 16

Desk Research, Business Sites
- “Make Colleges Pay Loans If Their Students Can’t”
- Two girls quit trancenDANCE because there is a monthly
fee of ten dollars which is to much for them now that they are
in college
- https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-
can-t
Wednesday, December 14, 16

Desk Research, Business Sites
- “For Millennials, Adulthood Now Deﬁned by Financial
Freedom”
- College costs a lot of money and some students have extra
money to spare to a club
-http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L
Wednesday, December 14, 16

Desk Research, Business Sites
- “Is Anybody Helping Millennials Navigate Their Student
Loans?”
- College students are having issues with money as college
is so expensive
-http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-
less-than-helpful
Wednesday, December 14, 16

Desk Research, Business Sites
- “Saving for college? Why bank accounts aren't smart”
- Many college students struggle with money
- http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078
Wednesday, December 14, 16

Executive Summary
Using a Kickstarter-like philosophy, a centrally located shared
space for college age adults functions as a fundraising
raising resource.
Celebrities are encouraged to donate their time to help the
club with fundraising.
Applications include a free or inexpensive place to hold
meetings and fundraising events as well as providing jobs for
college aged adults.
Wednesday, December 14, 16

Infographic Elements
-College clubs, space for meetings, fundraising, jobs for
students, and ﬁts all members.
Wednesday, December 14, 16

Infographic Sketches
Wednesday, December 14, 16

College Clubs
Space for meetings
Jobs for
students
Fundraising
Fits all members
of club
Celebrities
Final Infographic
Wednesday, December 14, 16

Imagined Product/Service In Situ
Visualization
Selected Environment and User Image
Wednesday, December 14, 16

Imagined Product/Service In Situ
Visualization
Selected Device Image
Wednesday, December 14, 16

Imagined Product/Service In Situ
Visualization
Wednesday, December 14, 16

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Going deeper, seeing further another pdf

jdwyer25

The document discusses research conducted on a dance class called TrancenDANCE. Ethnographic research methods were used, including observation of classes, interviews with students, and peer-to-peer documentation. Findings included that the choreographer struggled to remember routines without writing them down, students felt they needed a bigger practice space, and some students had to quit due to the monthly fee conflicting with college costs. Desk research found that keeping mentally active may help memory, college fees burden students, and saving for college is challenging. An infographic was created about making improvements to better serve members.

Going deeper, seeing further idk

jdwyer25

The document discusses the use of ethnographic research methods like observation and interviews to understand the TrancenDANCE program. Observations found that the instructor struggled to remember choreography and students needed a larger practice space. Interviews revealed that students enjoy TrancenDANCE but the fee is a barrier. Desktop research indicated college costs stress students' finances. An infographic proposed solutions like fundraising, jobs, and accommodating all members.

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Going deeper, seeing further 10/20 pdf

jdwyer25

The document discusses various research methods used to study a dance class called TrancenDANCE. Ethnographic research was conducted through observation of the class and interviews with two teachers. Observations found that one teacher struggled to remember choreography and the space was small. Interviews revealed the teachers and students felt they needed a bigger practice space. Peer-to-peer documentation captured needs for more rehearsal time and lower costs. Desk research on student loans and college costs supported that financial pressures impact participation. The research identified opportunities to improve the dance class through better use of space and addressing student loan and cost issues.

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Going deeper, seeing further with interview

jdwyer25

The document discusses how companies have started using ethnographic research methods like observation and interviews to gain new perspectives on consumers. It provides examples of ethnographic observations of a TrancenDANCE class where the teachers struggled with choreography and some students picked it up faster than others. Recommendations are made for conducting interviews such as being prepared, making the participant comfortable, and letting them do most of the talking. The findings from one interview with TrancenDANCE students showed they enjoy it but feel they need a bigger space to practice.

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Going deeper, seeing further pdf part3

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The document discusses how companies have started using ethnographic research methods like observation and interviews to gain a deeper understanding of consumers. It provides examples of how observing people in different contexts or with extreme behaviors can provide a novel perspective. Additionally, involving consumers directly in the research process can help companies better understand their needs and experiences. The goal of ethnographic research is to help companies and benefit consumers.

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The document discusses how companies have started using ethnography to better understand consumers by taking a wider view of behavior, observing diverse groups and situations, and involving consumers in the product development process to provide different perspectives that can potentially benefit all parties. It also describes observations of a TrancenDANCE class where two teachers struggled at times to remember the choreography and students learned at different paces.

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Going deeper, seeing further 12 14-16

1. “Going Deeper, Seeing Further...” - Many companies have started to use ethnography as a way to improve there company Wednesday, December 14, 16

2. “Going Deeper, Seeing Further...” - Zooming out and taking a look at the bigger picture was one strategy of observing consumers. Wednesday, December 14, 16

3. “Going Deeper, Seeing Further...” - Observing extreme people and analogous cases gave a different perspective to companies. Wednesday, December 14, 16

4. “Going Deeper, Seeing Further...” - Involving consumers with the company was a open up the process to the consumers. Wednesday, December 14, 16

5. “Going Deeper, Seeing Further...” -Using ethnography will hopefully be beneﬁcial for everyone. Wednesday, December 14, 16

6. Ethnographic research - TrancenDANCE observation Wednesday, December 14, 16

7. Ethnographic research - TrancenDANCE observation Wednesday, December 14, 16

8. Ethnographic research - TrancenDANCE observation Wednesday, December 14, 16

9. Ethnographic research - TrancenDANCE observation Wednesday, December 14, 16

10. Ethnographic research - TrancenDANCE observation Wednesday, December 14, 16

11. Ethnographic research - Two different girls taught the class Wednesday, December 14, 16

12. Ethnographic research - One of the teachers struggled to remember her own choreography Wednesday, December 14, 16

13. Ethnographic research - Some of the people could pick up the choreography faster than others Wednesday, December 14, 16

14. Ethnographic research ﬁndings - Choreographer could write down the steps so she does not forget it when she is teaching Wednesday, December 14, 16

15. “Interviewing Humans” -Be prepared, create an interview guide to stay on topic and get all the information you need Wednesday, December 14, 16

16. “Interviewing Humans” -An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion Wednesday, December 14, 16

17. “Interviewing Humans” -When conducting the interview make sure that the participant feels comfortable Wednesday, December 14, 16

18. “Interviewing Humans” -Let them talk most of the time. You are interviewing them so do not start talking about yourself. Wednesday, December 14, 16

19. “Interviewing Humans” -After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better. Wednesday, December 14, 16

20. Interview Guide Wednesday, December 14, 16

21. Edited Interview - https://youtu.be/LFh9NcneDlo Wednesday, December 14, 16

22. Interview Findings - Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice Wednesday, December 14, 16

23. Peer to Peer Documentation Wednesday, December 14, 16

24. Peer to Peer Documentation Wednesday, December 14, 16

25. Peer to Peer Documentation Wednesday, December 14, 16

26. Peer to Peer Documentation Wednesday, December 14, 16

27. Peer to Peer Documentation Wednesday, December 14, 16

28. Peer to Peer Documentation Findings - Needs more time to rehearse Wednesday, December 14, 16

29. Peer to Peer Documentation Findings - Could cost less money Wednesday, December 14, 16

30. Desk Research, Business Sites - “Keeping Mentally Busy Tied to Less Memory Loss” - One of the choreographer kept forgetting her choreography as she was teaching it - http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703 Wednesday, December 14, 16

31. Desk Research, Business Sites - “Make Colleges Pay Loans If Their Students Can’t” - Two girls quit trancenDANCE because there is a monthly fee of ten dollars which is to much for them now that they are in college - https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates- can-t Wednesday, December 14, 16

32. Desk Research, Business Sites - “For Millennials, Adulthood Now Deﬁned by Financial Freedom” - College costs a lot of money and some students have extra money to spare to a club -http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L Wednesday, December 14, 16

33. Desk Research, Business Sites - “Is Anybody Helping Millennials Navigate Their Student Loans?” - College students are having issues with money as college is so expensive -http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are- less-than-helpful Wednesday, December 14, 16

34. Desk Research, Business Sites - “Saving for college? Why bank accounts aren't smart” - Many college students struggle with money - http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078 Wednesday, December 14, 16

35. Executive Summary Using a Kickstarter-like philosophy, a centrally located shared space for college age adults functions as a fundraising raising resource. Celebrities are encouraged to donate their time to help the club with fundraising. Applications include a free or inexpensive place to hold meetings and fundraising events as well as providing jobs for college aged adults. Wednesday, December 14, 16

36. Infographic Elements -College clubs, space for meetings, fundraising, jobs for students, and ﬁts all members. Wednesday, December 14, 16

37. Infographic Sketches Wednesday, December 14, 16

38. Infographic Sketches Wednesday, December 14, 16

39. Infographic Sketches Wednesday, December 14, 16

40. College Clubs Space for meetings Jobs for students Fundraising Fits all members of club Celebrities Final Infographic Wednesday, December 14, 16

41. Imagined Product/Service In Situ Visualization Selected Environment and User Image Wednesday, December 14, 16

42. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

43. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

44. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

45. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

46. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

47. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

48. Imagined Product/Service In Situ Visualization Selected Device Image Wednesday, December 14, 16

49. Imagined Product/Service In Situ Visualization Wednesday, December 14, 16

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