Go to Marketing GTM template - Template.pdf
•
1 like•279 views
What Does a GTM Plan Look Like
Report
Share
Report
Share
Download to read offline
![Go-to-Market template
Notes
WHO?
Is your audience?
Persona 1
Brief description
Persona 2
Brief description
Persona 3
Brief description
Persona 4
Brief description
• You may have more or less personas than this.
• If you sell to businesses, include the persona type in
your description too - i.e. buyer, user, influencer, etc.
• If you're B2B the personas might be the various
buying roles (i.e. user, decision maker, gatekeeper,
etc.) or if you're B2C they might be demographic or
psychographic (i.e. UK, US, Australia, or impulse buyer,
analytical, etc.)
[Insert product or feature name here]
Include a brief description of what it is here.
Remember to include whether it's a beta version or
full-blown launch.
• Main feature #1 / benefit
• Main feature #2 / benefit
• Main feature #3 / benefit
• Main feature #4 / benefit
• Main feature #5 / benefit
Keep your bullet points short, snappy and to-the-
point. Each should fit onto one line of the allocated
cell - two max.
Primary objective:
Secondary objective:
These should tie into your business' overarching
objectives.
Do use this document to ensure consistency,
collaboration and accountability. Don't use
this document as a shoehorn for all future
launches.
Persona pain points
What problems will you be
solving?
Product value
How does your product solve
them?
Message
What phrasing should be
used to translate A and B?
How do we do this better than
the competition?
Use cases
In which situations will the
persona use our product
The messaging here is not prescriptive or for external
use. It's to guide internal people on how to position
your company and product externally.
Persona
1
Persona
2
Persona
3
Persona
4
SALES STRATEGY
A MQL has the following traits:
Our audience hangs out in these places:
The best approach for finding customers is:
Your sales strategy should feed into your marketing
and sales plan and could include discounting
principles as well as other means of tracking e.g. AQL
(awareness qualified leads).
PRICING STRATEGY
Including all relevant package types.
Whether you have a say in this process or not, this
kind of information should be included in your GTM
document.
MARKETING & SALES PLAN JAN FEB MAR APR MAY JUN JUL AUG Change the months and tactics so they're applicable
to your product and strategy. The letters within the
boxes are initials to mark and track task ownership.
To make this a living document, create a key and
update your progress against each tactic - i.e. orange
= in progress, green = complete, red = behind
schedule.
Beta launch JD
Internal and external product demo video JD
Sales battlecards LA
F2F training with sales, support teams and
customer success
NR NR
Social media posts NR
Create and review webcopy - landing page,
homepage, pricing, lightbox, chatbot, etc.
LA
Blog post(s) LA
Paid marketing strategy JD
Update email signature/footer
Partner notices
Nurture email for prospects BC
Blast email for existing customers BC
Press release JD
Push notifications BC
Launch ALL
Social competition for external launch BC
Send first nurture email LA
Send blast email LA
Start PPC campaign FP
Live webinar HR
Send second nurture email LA
Send third nurture email LA
Gather feedback from customers and
customer-facing teams
FP
Optimise marketing channels
Customer case studies BC
USEFUL RESOURCES Use this section to highlight or link out to any additional documents people might find useful when completing tasks within
your GTM, for example:
• The product roadmap
• Complete versions of your personas
• More information around your product's details
• What your competitors are currently doing in this space
• Great examples to take inspiration from and benchmark against
• Email/landing page templates
You have free reign on this section. Whether it's
internal or external though, if it's useful, include it. It
will help people execute their task more efficiently
and/or better.
SUCCESS
We'll measure success against...
• KPI #1
• KPI #2
• KPI #3
• KPI #4
Attach specific metrics and timescales to your leads.
For example, 'A 20% increase in daily active users
within three months of launch'. The more granular you
go, the easier they are to measure.](https://image.slidesharecdn.com/gotomarketinggtmtemplate-template-230309093818-4e6cd458/85/Go-to-Marketing-GTM-template-Template-pdf-1-320.jpg)
Recommended
Strengthen your value proposition
Many B2B firms struggle to stand out from the noise. The answer? TMP Pro: a practical methodology to identify your point of difference.
Strengthen your value proposition
Many B2B firms struggle to stand out from the noise. The answer? TMP Pro: a practical methodology to identify your point of difference.
The marketing brief worksheet developed by napier marketing group
A road map to define, develop and market your brand
The Seven levers of sales and marketing performance
Sales and marketing:
The seven levers of sales and marketing performance that drive sales growth and deliver sustainable competitive advantage.
How to create a campaign brief
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
Recommended
Strengthen your value proposition
Many B2B firms struggle to stand out from the noise. The answer? TMP Pro: a practical methodology to identify your point of difference.
Strengthen your value proposition
Many B2B firms struggle to stand out from the noise. The answer? TMP Pro: a practical methodology to identify your point of difference.
The marketing brief worksheet developed by napier marketing group
A road map to define, develop and market your brand
The Seven levers of sales and marketing performance
Sales and marketing:
The seven levers of sales and marketing performance that drive sales growth and deliver sustainable competitive advantage.
How to create a campaign brief
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
703 PM (CDT)Privacy Policy Terms of Use About Our Ads Con.docx
7:03 PM (CDT)
Privacy Policy Terms of Use About Our Ads Contact Us
© 2018 American InterContinental University.
All Rights Reserved. Authorized Users Only.
Unit 5 Individual Project
Assignment Details
Assignment Description
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided
that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "inplace" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or
service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the
marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your shortterm MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year
(planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and timespecific—in formulating your objectives. An objective
with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to backup your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your
product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PRO.
Strategic Modern Marketing Workbook
Eight worksheets designed to help you clarity, insight and action to increase sales, delight your customers and to build a strong brand.
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
esw.edisonlearning.com Password jc173691Password kjrzxjS
esw.edisonlearning.com
Password jc173691
Password kjrzxj
Science 1 part competency
Lessons 16-45 due at 11 am EST
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of ...
_business plan template(1).pdf
BUSINESS PLAN
Creating an extensive business plan is unnecessary for most businesses to get started. Keep it short when
you are getting started. You don’t have time to write a 50-page document and no one wants to read it
either. However, the exercise of creating a business plan offers you several benefits that more than
outweigh the investment of time:
• The process of thinking and writing the plan provides clarity to your business • If capital is needed from beyond your savings, investors want to see a plan that demonstrates a solid
understanding and vision for your business • The plan will help you to prioritize the tasks that are most important • With growth, the plan offers a common understanding of the vision to new leaders • It is something you should continually review and update over time
A simple business plan for a product or service company that is just forming, can be completed rather
quickly. Write it simply keeping in mind who the audience might be. It needs to be understandable,
readable, and realistic.
This template is organized into seven sub-plans or sections to be completed. It is recommended to
complete the Executive Summary last once the other sections have been completed. As you move from
the Company Overview to the Financial Plan, the writing should tell the story of your motivation, your
vision, why you will be successful, how you will achieve success, and how you will measure it.
It will be important to keep your plan up to date so you can see your progress, celebrate success, and
adjust where you missed the mark. This is best done on a quarterly, if not monthly basis
Speed Wins: Launching new products and services. pptx
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Marketing Plan [gtm] demo version 2020
This marketing plan template demo version. It is composed of eight clear stages. Full plan contains over 50 pages describing the necessary steps to create and implement your marketing strategy.
Each stage was carefullu designed to: facilitate analysis, understand phases to prepare the planning, and communicate your strategic marketing plan.
1GB530 Brand Extension Marketing Plan GuideIntroductio
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
Mk0013– marketing research
SMU 3RD SEM ASSIGNMENTS ON MK0013 “MARKETING RESEARCH.... ALL THE BEST TO YOU...
Inbound Marketing
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Quantitative, Qualitative, and Intuitive Feature Prioritization
Slides Andrew Breen recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
IFTF Conference - How to Develop an Effective Business Plan
IFTF Conference - How to Develop an Effective Business PlanKAGİDER Women Entrepreneurs Association of Turkey
Demystifies business plan writing for entrepreneurs and start-ups.Sample Marketing Budget.pdf
Learn the true cost of SaaS marketing and how to allocate budget effectively." "Discover the hidden costs of SaaS marketing and strategies for success."
Covid 19-employee-manual-template
In order to help you navigate the quagmire Covid-19 has created, we have created a free presentation, a manual rather, that can be used to ensure the safety of your employees and review improvements in company processes. During these uncertain times, we express our solidarity and wish for your health and safety. Please stay indoors and stay safe.
If you want to customize the presentation, feel free to reach out to us. We will share the Google Slides source presentation itself with you.
Zibtek Company Presentation
We are a top software development company that helps startups and enterprises create strategic software products that increase revenue, reduce cost and drive business transformation
More Related Content
Similar to Go to Marketing GTM template - Template.pdf
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
703 PM (CDT)Privacy Policy Terms of Use About Our Ads Con.docx
7:03 PM (CDT)
Privacy Policy Terms of Use About Our Ads Contact Us
© 2018 American InterContinental University.
All Rights Reserved. Authorized Users Only.
Unit 5 Individual Project
Assignment Details
Assignment Description
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided
that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be
allowed to mimic plans or ideas from larger or already "inplace" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or
service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the
marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your shortterm MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year
(planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and timespecific—in formulating your objectives. An objective
with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to backup your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your
product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PRO.
Strategic Modern Marketing Workbook
Eight worksheets designed to help you clarity, insight and action to increase sales, delight your customers and to build a strong brand.
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
esw.edisonlearning.com Password jc173691Password kjrzxjS
esw.edisonlearning.com
Password jc173691
Password kjrzxj
Science 1 part competency
Lessons 16-45 due at 11 am EST
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of ...
_business plan template(1).pdf
BUSINESS PLAN
Creating an extensive business plan is unnecessary for most businesses to get started. Keep it short when
you are getting started. You don’t have time to write a 50-page document and no one wants to read it
either. However, the exercise of creating a business plan offers you several benefits that more than
outweigh the investment of time:
• The process of thinking and writing the plan provides clarity to your business • If capital is needed from beyond your savings, investors want to see a plan that demonstrates a solid
understanding and vision for your business • The plan will help you to prioritize the tasks that are most important • With growth, the plan offers a common understanding of the vision to new leaders • It is something you should continually review and update over time
A simple business plan for a product or service company that is just forming, can be completed rather
quickly. Write it simply keeping in mind who the audience might be. It needs to be understandable,
readable, and realistic.
This template is organized into seven sub-plans or sections to be completed. It is recommended to
complete the Executive Summary last once the other sections have been completed. As you move from
the Company Overview to the Financial Plan, the writing should tell the story of your motivation, your
vision, why you will be successful, how you will achieve success, and how you will measure it.
It will be important to keep your plan up to date so you can see your progress, celebrate success, and
adjust where you missed the mark. This is best done on a quarterly, if not monthly basis
Speed Wins: Launching new products and services. pptx
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Marketing Plan [gtm] demo version 2020
This marketing plan template demo version. It is composed of eight clear stages. Full plan contains over 50 pages describing the necessary steps to create and implement your marketing strategy.
Each stage was carefullu designed to: facilitate analysis, understand phases to prepare the planning, and communicate your strategic marketing plan.
1GB530 Brand Extension Marketing Plan GuideIntroductio
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
Mk0013– marketing research
SMU 3RD SEM ASSIGNMENTS ON MK0013 “MARKETING RESEARCH.... ALL THE BEST TO YOU...
Inbound Marketing
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Quantitative, Qualitative, and Intuitive Feature Prioritization
Slides Andrew Breen recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
IFTF Conference - How to Develop an Effective Business Plan
IFTF Conference - How to Develop an Effective Business PlanKAGİDER Women Entrepreneurs Association of Turkey
Demystifies business plan writing for entrepreneurs and start-ups.Similar to Go to Marketing GTM template - Template.pdf (19)
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
BUS201Assignment Marketing Plan, Part 4Assignment Market.docx
703 PM (CDT)Privacy Policy Terms of Use About Our Ads Con.docx
703 PM (CDT)Privacy Policy Terms of Use About Our Ads Con.docx
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
esw.edisonlearning.com Password jc173691Password kjrzxjS
esw.edisonlearning.com Password jc173691Password kjrzxjS
Speed Wins: Launching new products and services. pptx
Speed Wins: Launching new products and services. pptx
1GB530 Brand Extension Marketing Plan GuideIntroductio
1GB530 Brand Extension Marketing Plan GuideIntroductio
Quantitative, Qualitative, and Intuitive Feature Prioritization
Quantitative, Qualitative, and Intuitive Feature Prioritization
IFTF Conference - How to Develop an Effective Business Plan
IFTF Conference - How to Develop an Effective Business Plan
More from Amit Ashwini
Sample Marketing Budget.pdf
Learn the true cost of SaaS marketing and how to allocate budget effectively." "Discover the hidden costs of SaaS marketing and strategies for success."
Covid 19-employee-manual-template
In order to help you navigate the quagmire Covid-19 has created, we have created a free presentation, a manual rather, that can be used to ensure the safety of your employees and review improvements in company processes. During these uncertain times, we express our solidarity and wish for your health and safety. Please stay indoors and stay safe.
If you want to customize the presentation, feel free to reach out to us. We will share the Google Slides source presentation itself with you.
Zibtek Company Presentation
We are a top software development company that helps startups and enterprises create strategic software products that increase revenue, reduce cost and drive business transformation
Zibtek’s Software Development Comparison Guide
You know you need software developed, but have no idea where to begin. Don’t panic, you’ve found the perfect resource to discover all the options and see the pros and cons of each model.
Offshore Software Development Playbook
The purpose of this playbook is to provide companies with useful information about how to have successful offshore development engagements. We’ll provide you with offshore development insight from our experience, industry research, and best questions to ask your offshore partner. Can distributed teams still succeed using Agile software methodology? You bet they can!
The Guide to becoming a full stack developer in 2018
The Guide to becoming a full-stack developer in 2018
CognitiveClouds Customer Presentation
Cities and companies around the world try to emulate the quality and pace of innovation that happens within Silicon Valley. Our vision is to bring the culture of innovation that Silicon Valley fosters to Bangalore, India. Silicon Valley embraces failure, so that’s a value we promote at CognitiveClouds. We teach our developers to fail quickly, learn from their mistakes and try a better approach. We also learn from other leading organizations within Silicon Vally. Through our partnership with Google, we’ve learned how to conduct design sprints, and we now use design sprints as part of our standard development process. We think all our engineers should work smarter instead of harder, so we invest in tools and processes that leading innovators use and follow. We believe an average developer with great tools and processes is more efficient and effective than a rockstar developer with no tools.
Top digital predictions for 2017 & beyond
Digital business innovation creates disruptive effects that have a wide-ranging impact on people and technology. However, secondary ripple effects will often prove to be more disruptive than the original disruption. Digital strategists must actively identify secondary effects when planning change.
Top 4 reasons to outsource
Outsourcing is purely about two things: saving time and saving money. All other considerations and questions still boil down to these two things on a fundamental level. In this infographic you'll find four specific reasons why you may want to outsource.
How to de-risk your outsourcing project
While there are many myths as to the reasons why outsourcing projects fail, you'll be sure to have a successful engagement if you follow these six guidelines.
Infographic: How mobile will transform the future of Air Travel
How mobile will transform the future of Air Travel
More from Amit Ashwini (12)
The Guide to becoming a full stack developer in 2018
The Guide to becoming a full stack developer in 2018
Infographic: How mobile will transform the future of Air Travel
Infographic: How mobile will transform the future of Air Travel
Recently uploaded
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes CoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business ModelsTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Digital Marketing Training In Bangalore
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Money Maker Club – von Gunnar Kessler digital.
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.A Guide to UK Top Search Engine Optimization
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Go to Marketing GTM template - Template.pdf
- 1. Go-to-Market template Notes WHO? Is your audience? Persona 1 Brief description Persona 2 Brief description Persona 3 Brief description Persona 4 Brief description • You may have more or less personas than this. • If you sell to businesses, include the persona type in your description too - i.e. buyer, user, influencer, etc. • If you're B2B the personas might be the various buying roles (i.e. user, decision maker, gatekeeper, etc.) or if you're B2C they might be demographic or psychographic (i.e. UK, US, Australia, or impulse buyer, analytical, etc.) [Insert product or feature name here] Include a brief description of what it is here. Remember to include whether it's a beta version or full-blown launch. • Main feature #1 / benefit • Main feature #2 / benefit • Main feature #3 / benefit • Main feature #4 / benefit • Main feature #5 / benefit Keep your bullet points short, snappy and to-the- point. Each should fit onto one line of the allocated cell - two max. Primary objective: Secondary objective: These should tie into your business' overarching objectives. Do use this document to ensure consistency, collaboration and accountability. Don't use this document as a shoehorn for all future launches. Persona pain points What problems will you be solving? Product value How does your product solve them? Message What phrasing should be used to translate A and B? How do we do this better than the competition? Use cases In which situations will the persona use our product The messaging here is not prescriptive or for external use. It's to guide internal people on how to position your company and product externally. Persona 1 Persona 2 Persona 3 Persona 4 SALES STRATEGY A MQL has the following traits: Our audience hangs out in these places: The best approach for finding customers is: Your sales strategy should feed into your marketing and sales plan and could include discounting principles as well as other means of tracking e.g. AQL (awareness qualified leads). PRICING STRATEGY Including all relevant package types. Whether you have a say in this process or not, this kind of information should be included in your GTM document. MARKETING & SALES PLAN JAN FEB MAR APR MAY JUN JUL AUG Change the months and tactics so they're applicable to your product and strategy. The letters within the boxes are initials to mark and track task ownership. To make this a living document, create a key and update your progress against each tactic - i.e. orange = in progress, green = complete, red = behind schedule. Beta launch JD Internal and external product demo video JD Sales battlecards LA F2F training with sales, support teams and customer success NR NR Social media posts NR Create and review webcopy - landing page, homepage, pricing, lightbox, chatbot, etc. LA Blog post(s) LA Paid marketing strategy JD Update email signature/footer Partner notices Nurture email for prospects BC Blast email for existing customers BC Press release JD Push notifications BC Launch ALL Social competition for external launch BC Send first nurture email LA Send blast email LA Start PPC campaign FP Live webinar HR Send second nurture email LA Send third nurture email LA Gather feedback from customers and customer-facing teams FP Optimise marketing channels Customer case studies BC USEFUL RESOURCES Use this section to highlight or link out to any additional documents people might find useful when completing tasks within your GTM, for example: • The product roadmap • Complete versions of your personas • More information around your product's details • What your competitors are currently doing in this space • Great examples to take inspiration from and benchmark against • Email/landing page templates You have free reign on this section. Whether it's internal or external though, if it's useful, include it. It will help people execute their task more efficiently and/or better. SUCCESS We'll measure success against... • KPI #1 • KPI #2 • KPI #3 • KPI #4 Attach specific metrics and timescales to your leads. For example, 'A 20% increase in daily active users within three months of launch'. The more granular you go, the easier they are to measure.