In this presentation User Intelligence illustrates the immense complexity of the health care industry, making it a tough industry to design a successful product or service for.
We recognize the shift of the industry, towards a more patient centered approach in the development of new products, processes and services. However, patient centrism seems to be sought after by copying a user centered approach from other industries. User Intelligence argues that this is too much simplified, and will leave out too many stakeholders, which in the end will negatively affect the result of a design project.
The health care industry deserves an approach in which the complexity of the industry is respected and incorporated. An example of an approach adapted to the specific needs of the health care industry is illustrated by a project on the emotional well being of prostate cancer patients.
Healthcare Globally needs a major disruption and a transformative approach to make life sustainable on this planet with the ever increasing threat to Quality of Life.
Sharing a short version summary of my presentation at "AI in Healthcare" by mnm conferences in Boston just stating the current state in traditional healthcare and how Technology can impact it.
The Treatment Score = the net treatment benefit for the patient according to evidence-based medicine. Treatment scores save time and money. Treatment Scores are Sabermetrics for medicine.
Zina Ibrahim - Big Data in Mental Health - 23rd July 2014kclcompbio
Organised by the Bioinformatics group at the BRCMH, IoP, SLaM and Maudsley Digital, this symposium showcased talks regarding the important roles of big data in mental health biomedical research and treatments.
Chris Hollis - Big Data in Mental Health - 23rd July 2014 - 2kclcompbio
Organised by the Bioinformatics group at the BRCMH, IoP, SLaM and Maudsley Digital, this symposium showcased talks regarding the important roles of big data in mental health biomedical research and treatments.
Healthcare Globally needs a major disruption and a transformative approach to make life sustainable on this planet with the ever increasing threat to Quality of Life.
Sharing a short version summary of my presentation at "AI in Healthcare" by mnm conferences in Boston just stating the current state in traditional healthcare and how Technology can impact it.
The Treatment Score = the net treatment benefit for the patient according to evidence-based medicine. Treatment scores save time and money. Treatment Scores are Sabermetrics for medicine.
Zina Ibrahim - Big Data in Mental Health - 23rd July 2014kclcompbio
Organised by the Bioinformatics group at the BRCMH, IoP, SLaM and Maudsley Digital, this symposium showcased talks regarding the important roles of big data in mental health biomedical research and treatments.
Chris Hollis - Big Data in Mental Health - 23rd July 2014 - 2kclcompbio
Organised by the Bioinformatics group at the BRCMH, IoP, SLaM and Maudsley Digital, this symposium showcased talks regarding the important roles of big data in mental health biomedical research and treatments.
For mHealth to work it needs to be disruptive. This presentation, from Mobile Monday's mHealth event in Amsterdam, looks at how wireless technology will enable it, and explores the myths, barriers, business models and alternative approaches.
Chief Allied Health Professions Officer’s Conference 2016
Workshop 3: Integrated Care – Chair Lindsey Hughes
iCares – population based delivery of care. Ruth Williams, Clinical Directorate Lead, Community and Therapies Clinical Group. Sandwell and West Birmingham Hospitals NHS Trust.
Taking cognitive/ emotional assessments and therapies to scaleSharpBrains
Three digital health entrepreneurs–who have collectively raised over $75 million in venture capital in the last 18 months– and an investor discussed their respective visions and approaches to revolutionize brain and mental health in areas such as ADHD, substance abuse, and general brain fitness.
--Chair: Rita Carter, Science writer and BBC Contributor
--Edward Kliphuis, Investment Director at Merck Ventures
--Dr. Eddie Martucci, CEO of Akili Interactive Labs
--Dr. Corey McCann, CEO of Pear Therapeutics
Learn more at sharpbrains.com
The Making of a Troublemaker UofC MD class 2023 Maya Pajevic
On May 7th, i had the opportunity to speak the 2023 medical class. I framed my presentation around my medical history, my lessons in healthcare as a patient, roles I played as an advocate and what i see is the difference between a good clinician and a great one
Understanding the health education needs of nurses, personal support workers and family caregivers, TrustRobin delivers cloud access to clinical guidance in plain language.
Accessible at any moment, from a phone, TrustRobin health education app reduces caregiver stress and the risk of hospital admission.
http://trustrobin.net/
Patient-centric care is rooted in the idea that all healthcare decisions and quality measurements are driven by the individual’s specific health needs and desired health outcomes. One of the advantages of the patient-centric system is how it allows the healthcare system to build a closer, more holistic relationship with the patient. The telehealth system brings one such important bridge into view. With its various facilities that enhance convenience, healthcare centers are actively investing in telehealth software. EMed HealthTech shares the idea of patient-centric care, a revolutionary way to offer healthcare that is beneficial for all parties involved.
All of us will be patients some day. What can we do to ensure that we get the best medical care when we fall ill?
Information Therapy – the right information at the right time for the right person – can be powerful medicine! Ideally, with every prescription, your doctor should prescribe information; and in a perfect world, every clinic, hospital, pharmacy and diagnostic centre would have a patient education resource centre, where people can find information on their health problems.
This book explores how Information Therapy impacts all players in the healthcare ecosystem – patients, doctors, hospitals, health insurance companies, pharmaceutical companies, and the government – and how it can help all of us.
Information Therapy can help to heal a sick healthcare system – and everyone has an active role to play in making this a reality!
For mHealth to work it needs to be disruptive. This presentation, from Mobile Monday's mHealth event in Amsterdam, looks at how wireless technology will enable it, and explores the myths, barriers, business models and alternative approaches.
Chief Allied Health Professions Officer’s Conference 2016
Workshop 3: Integrated Care – Chair Lindsey Hughes
iCares – population based delivery of care. Ruth Williams, Clinical Directorate Lead, Community and Therapies Clinical Group. Sandwell and West Birmingham Hospitals NHS Trust.
Taking cognitive/ emotional assessments and therapies to scaleSharpBrains
Three digital health entrepreneurs–who have collectively raised over $75 million in venture capital in the last 18 months– and an investor discussed their respective visions and approaches to revolutionize brain and mental health in areas such as ADHD, substance abuse, and general brain fitness.
--Chair: Rita Carter, Science writer and BBC Contributor
--Edward Kliphuis, Investment Director at Merck Ventures
--Dr. Eddie Martucci, CEO of Akili Interactive Labs
--Dr. Corey McCann, CEO of Pear Therapeutics
Learn more at sharpbrains.com
The Making of a Troublemaker UofC MD class 2023 Maya Pajevic
On May 7th, i had the opportunity to speak the 2023 medical class. I framed my presentation around my medical history, my lessons in healthcare as a patient, roles I played as an advocate and what i see is the difference between a good clinician and a great one
Understanding the health education needs of nurses, personal support workers and family caregivers, TrustRobin delivers cloud access to clinical guidance in plain language.
Accessible at any moment, from a phone, TrustRobin health education app reduces caregiver stress and the risk of hospital admission.
http://trustrobin.net/
Patient-centric care is rooted in the idea that all healthcare decisions and quality measurements are driven by the individual’s specific health needs and desired health outcomes. One of the advantages of the patient-centric system is how it allows the healthcare system to build a closer, more holistic relationship with the patient. The telehealth system brings one such important bridge into view. With its various facilities that enhance convenience, healthcare centers are actively investing in telehealth software. EMed HealthTech shares the idea of patient-centric care, a revolutionary way to offer healthcare that is beneficial for all parties involved.
All of us will be patients some day. What can we do to ensure that we get the best medical care when we fall ill?
Information Therapy – the right information at the right time for the right person – can be powerful medicine! Ideally, with every prescription, your doctor should prescribe information; and in a perfect world, every clinic, hospital, pharmacy and diagnostic centre would have a patient education resource centre, where people can find information on their health problems.
This book explores how Information Therapy impacts all players in the healthcare ecosystem – patients, doctors, hospitals, health insurance companies, pharmaceutical companies, and the government – and how it can help all of us.
Information Therapy can help to heal a sick healthcare system – and everyone has an active role to play in making this a reality!
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
Telemedicine seems to be the cheapest way to bridge the urban- rural divide in access to health
care in India. Telemedicine has been successfully inplemented in many villages in India, but it is
only the tip of the ice berg. India being a Hub of IT, there is very good scope for further growth
of telemedicine, with support of greater technology, standardization and regulations.
Making tele-healthcare more accessible is possible only by the active involvement of all stakeholders
Government, hospitals, Technology providers, Support staff, Educational & Research Institutes, Insurance, Financiers and Patients
The MIT Enterprise Forum of Cambridge gathered together a crowd on March 29, 2017 at the Broad Institute to hear about some of the most exciting wearable technologies on the front wave of transformation in healthcare.
From devices that measure brain activity and track workouts, to systems that stimulate muscles to minimize workouts, to body sensors and voice-activated collaborative care solutions that help improve patient engagement and quality of care, the possibilities are near endless.
Please note not all slides presented at the live event are available here, per the request of the presenting companies.
For more information about the MIT Enterprise Forum of Cambridge and all of our programs, please visit: www.mitforumcanbridge.org
We present the pitch deck of a Mental Health startup that sells oral care products.
This contains all the essential information on what all information to include in the pitch deck in terms of defining:
1. Problem Statement
2. Solution
3. Market Opportunity
4. Competitive Landscape
5. Business Model
6. Go to Market Strategy
7. Financial Projections
8. Team
9. Funding Use
View and Download this pitch deck now.
Also, check our website www.startupsprouts.in for 1000+ Startup Pitch Deck templates (updating every day).
Before we change actions or activities within the healthcare, the first point is to understand how staff and consumers think about the system we are in now.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Mental health: the prefect subject for app useNIHR_MindTech
Prof Chris Hollis from MindTech speaks at the Royal Society of Medicine in April 2016 on healthcare apps about the potential and pitfalls of apps for use within mental health
Similar to Go See the Doctor: Designing for Healthcare (20)
5 principles for safe face-to-face UX research - User IntelligenceUser Intelligence
Recently, the government announced another ‘relaxation’ in the Covid-19 rules. This means that we will be able to provide our face-to-face research services again. Following the new guidelines, User Intelligence re-opened her UX research lab on June 1!
Myth or fact? The skillful tech-savvy Digital NativeUser Intelligence
Digital Natives are people who have grown up with technology from their early childhood. Their mother tongue is the digital language of computers, video games and the internet. User Intelligence conducted an online survey among Digital Natives to better understand this ever-more important target group.
In this presentation you find some key Digital Native characteristics we found that affect their behavior and perception in the digital online world. We close with the key insights on how to provide an outstanding user experience for Digital Natives.
Check our Digital Natives article http://www.userintelligence.com/ideas/blog/2014/01/myth-or-fact-skillful-tech-savvy-digital-native for more details on this topic.
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
This presentation was given during the EuroIA 2009, by Chris Pierson and Jacco Nieuwland. The slides are exactly the same, but the large images of most title slides have been removed to make sure no copyrights are being violated. We want to thank everybody for contributing their materials as examples in this presentation.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
6. Martje van der Linde
Research Director at User Intelligence
7. We are an international consultancy, specializing in
! Research
! Design
! Strategy
Focus on publishing, telecom and health
t
Netherlands
Amsterdam
Rotterdam
Norway
Oslo
Sweden
Stockholm
Finland
Helsinki
t
global
services
17. Involve Stakeholders to Map their network and Key Insights
Semi-structured interviews
#MappingHealth @martjevdlinde
Patient
Partner
InsurerNurse
Physician
Literature study
Developer
30. #MappingHealth @martjevdlinde
Combine Key Insights into Network Insights
The Patient tries to make sense of
his changed life situation
The Physician has limited time for
an emotional care
The Insurer wants to prevent the
need of psychosocial support
THE CHALLENGE
doctor
Reduce the
patient’s
emotional
disruption
31. #MappingHealth @martjevdlinde
Turn Network Insights into Network Solutions
The Patient’s self-awareness and
ability to make decisions increases
The Physician is dealing with a
more self-aware patient
The Insurer decreases risk on costs
for psychosocial support
A SOLUTION
doctor
A tool for patients
to track & reflect
on their
experiences
34. #MappingHealth @martjevdlinde
Combine Key Insights into Network Insights
The Patient wants more empathy
& is worried to distress family
The Physician doesn’t often take
emotional issues into account
The Nurse wants to monitor the
patient’s emotional well-being
THE CHALLENGE
doctor
Empathy of care
providers,
distress of
family
35. #MappingHealth @martjevdlinde
Combine Key Insights into Network Insights
The Patient is able to comfort family
and update care provider(s)
The Physician is able to empathize
with the patient
The Nurse can get regular insight in
the patient’s emotional well-being
A SOLUTION
doctor
Support the patient
to inform others
about his
experiences
41. #MappingHealth @martjevdlinde
4
Creating
Meaningful
Products &
Services
! Involve multiple Stakeholders.
! Map the network and
Key Insights.
! Discover Network Insights.
! Turn these into
Network Solutions
42. IT’S NOT ABOUT
THE METHOD
#MappingHealth @martjevdlinde
But in the end
I really don’t care how you do it….
5
43.
44. Martje van der Linde
Research Director
+31 (0) 10 737-0227
vanderlinde@userintelligence.com
@martjevdlinde
Thank You!
45. Interested. Want to see more?
Follow @UI_com on Twitter
Visit our website
See more of our presentations
Editor's Notes
The only thing I would like you to remember the moment you walk out of this room and go for your second or third cup of coffee of the day is the following:When you are about to take up a project in the health care industry I would like you to do this:
I would like you to do this……
In any case, I would like you to stop, pause, hold, in order to think about how you are going to approach this project. Yes, of course you always do that. But please do it a little longer than normally, because you are about to start a project that is completely different from the other projects you have done before in other industries. In this presentation, we would like to give you the reason why it’s so different this time. And we will also give you an example of how to cope with this.
Bu first a proper introduction….My name is Martje van der Linde and I am the Research Director of User Intelligence. User Intelligence is a user experience agency. We help our clients to improve the experience of their interactive products. We do this, because we believe that great experiences lead to business value.
User Intelligence started in 2002, and we must be doing something right, because we grew from a one man show to a company with 3 offices, in Rotterdam, Amsterdam and Helsinki and we provide services in Norway and Sweden as well. We focus on 3 industries: publishing, telecom and since about 1,5 years we are also moving into the healthcare industry. We have approached this by first attending a lot of events. To just listen and watch what others are doing and where the pain points are….We noticed two remarkable things….
The first remarkable thing is the difference between a conventional industry and the health care industry. In a conventional industry, let’s say telecom, products and/or services go one way, and money goes the other way. It is as simple as that. We have designed for these types of industries many times, we know how that works, and we also know how to do that in a user centred way….
If we look at the health care industry, it is entirely different..YES. Care services are exchanged between the patient and the caregivers; commercial parties like hospitals, medical clinics and independent caregivers. HOWEVER,Money is paid to the health insurance companies directly and to the government through taxes and they both pay for medical treatments. And this is only a simplified model of the industry…. The result of this structure is that the industry has many stakeholders, sometimes with conflicting interests. It is complex, it is fragmented, there is no central organization and health insurance companies are profit driven. Nobody has the overview or the power to truly develop and structure the industry as a whole.
The second remarkable thing is that there seem to be two magic words in the health care industry: eHealth and patient-centrism. eHealth seems to be seen as the solution to all problems, but I actually want to talk about word nr 2: patient-centrism. When talking to people in the health care industry, they are all convinced that the focus should be on the patient, in order to improve perception and moreover improve results. Of course this is already a very positive starting point. However, the way in which this patient-centrism is achieved is copied from how we approach user centred design projects in conventional industries!!!NO GOOD> We are applying an old skool approach to acquire something in an industry that works entirely different!! Patient-centrism does not equal what is best for the patient!
But no, in a health care industry only focusing on the patient (or another important target group, like nurses, or GP’s) will not deliver the same results as we are used to. It is too much simplified and leaves out too many important stakeholders!!Design of a product can deliver good results, but in many cases a project fails in the implementation or scaling phase. E.g. financial structure is insufficiently developed.
So, how to cope with this?We believe it is vital to start with a different approach in the health care industry. You can do that in many ways, but the main trick is to understand the network. To understand the context, the stakeholders and their mutual relationships and take that as a starting point for design. OK. This is very abstract, so we tried to make that a little more tangible….
So: we put together a four step program, which we call the Network Approach:1. Involve multiple stakeholders in research 2. Map the network around the health care process one is designing for – relationships and interactions in processes and the key insights per user group3. Discover the Network insights in the network: situations with conflicts between stakeholders, aligning interests or problems between those stakeholders. 4. Discover what kind of solution can contribute to multiple stakeholders and develop these into Network Solutions. This is still quite abstract, so we will now illustrate this 4 step plan with a project that has been executed by Joris van Kruijssen in the past few months.
I’m the graduate intern at UI and I’m finishing my master’s Design for Interaction at the DUT
I’ve put the Network Approach in practice..With my graduation project.The focus of this project was the well-being of prostate cancer patients, in particular their emotional well-being.
As Martje mentioned, the healthcare network is rather complex. I needed to understand this network with all its pain points and opportunities in order to design a solution that is succesfull.
With the insights that I gathered from the interviews and literature study I’ve mapped the stakeholders.As you may notice this is already more complex than the model Martje showed you earlier, even though it’s a still simplifiedThe patient and his partner are in the center in this model, because they interact with nearly everyone in this contextHowever this doesn’t imply patient-centrism
With gathered insights I’ve mapped the stakeholders.As you may notice this is already more complex than the model Martje showed you earlier, even though it’s a still simplifiedThe patient and his partner are in the center in this model, because they interact with nearly everyone in this contextHowever this doesn’t imply patient-centrism
With the relations of the stakeholders in mind, I’ll elaborate a bit on the most striking things that I’ve noticed; the key insights
The doctor simply wants healthy patients…
Skeptical because doubts about legislations, reimbursement. They don’t feel the urge and don’t see the effectiveness. In their eyes it might hurt the quality of care and the employment.
The doctor simply wants healthy patients…
The goal of the insurer is to supply the patient as efficiently and effectively with care, to make the patient as healthy as possible while keeping costs limited.
We now have seen how stakeholders relate to each other, what the key insights were.I’ve combinedthese into network insightsAnd created a solutionI’ll show you some challenges and a some of elements of the prototype in development.
What?reflect on his experiences, thoughts and insights create a narrative aspect around his healthcare journey get relevant experiences and insights of peers, related to his situationWhy?create more psychosocial comfort with patients and their partnersEmpathy, support the patient in communicating with his physician(s)
So, getting back to the main message of this presentation…First a wrap up.
We have seen that the health care industry is very different from other industries. More stakeholders, more complexity, contradicting interests…
We have also seen that the health care industry is focusing a lot one two subjects: eHealth and patient-centrismHowever, the way the industry tries to achieve that Patient-centrism is by copying a user centred approach from conventional industry. The risk of that approach is that it leaves out too many of the other important stakeholders and that it does not incorporate the complexity that is so much more challenging in the health care industry
We believe that the starting point of design projects should be the wish to understand the network and is insights and solutions in a holistic approach. Be aware, this means you should take into account the interests of all stakeholders, but it does NOT mean that you should end up with a lame compromise of those interests.
And to help you along a little bit, we provide you with a 4 step program.
But of course, it’s not about the method. I don’t care how you do it…. As long as you
Think about it and choose wisely for the approach that respects the complex context of the health care industry and is able to generate ideas that really mean something to the various stakeholders!!