The document discusses challenges in healthcare that were identified through a survey. The top challenges included the patient experience, access to healthcare, prevention, data issues, medication supply, diagnosis and treatment, digitization, education, healthcare costs, and coordinated care. Examples of specific problems mentioned were lack of coordination between providers, long wait times to see doctors, focus on diseases rather than holistic health, and high costs of medications and healthcare. The document explores these challenges to understand them better and find solutions through co-creation.

1. Our Healthcare is Sick:
Can We Co-Create a Cure?
Co-creation for a healthy healthcare
WELCOME!
#techfestivalcph #polariscrowdlab
@jacqbarendregt @ideapharma
@polariscrowdlab

2. Connected thinking and co-creation
• Real-world view on healthcare
challenges & people’s priorities.
UNDERSTAND
CO-CREATE
• Together with YOU, explore
perspectives, technologies and
ideas for a better healthcare.
ACTION
• Prototype and test after
Techfestival for real-world impact.

3. Photo by Benjamin Suter on Unsplash Photo by Martha Dominguez de Gouveia on Unsplash

4. By The Economist, The Future is Here

5. Key problem areas in healthcare
Techfestival Session Survey, Our Healthcare is Sick, August 2019, n=32
The size of the bubble represents the relevance of the problem area
The
‘Patient’
Experience
Access to
Healthcare
Prevention
Data
Medication
Supply
Diagnosis &
Treatment
Digitization
Education
Healthcare
Costs
Coordinated
Care
10

6. Photo by Waldemar Brandt on Unsplash Photo by Gregory Hayes on Unsplash

7. 7

8. Invention ≠ 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑜𝑛
8
@ideapharma

9. Co-creation for a cure
Experiment-driven design
Based on Skot Carruth @ Philosophie.is & Michael Schrage @ The Innovator’s Hypothesis

10. Design Thinking & Design Doing
understand
ideate
make
opportunity
hypothesis
test

11. How will we select ideas?
Let’s try it out!

12. Tripadvisor for healthcare services
Discuss what it would take to
develop this solution.
3 minutes

13. What will it cost?
1 minute
How much are you willing to bet
that this will succeed?
1 minute

14. Compare the level of effort to what you’re
willing to bet.
1 minute

15. 5x5
framework
to help with
assessing
epic ideas
for solutions
How much will it cost
to develop and &
implement epic
solution X?1
What would you
bet that epic
solution X has
value for the
users?2
1 = Company money
2 = Your money
Do it!
Prototype, test &
breakdown
Do more research
to understand
users & context

16. The Story
We’ll jump straight into it!

17. On a long enough timeline, we will all become patients.
We’ll try to get personal contact with a doctor but will need to wait
months for an important appointment. We might have been
experimenting with solutions for our health problem based on what
we’ve read on the internet or what an Instagram-influencer advised.
We will all suffer the problem of coordinating our care across multiple
providers. We’ll all fill out the same forms over and over and over
again for doctors who don’t or won’t ever read them.
We feel like we’re seen as a disease rather than as a person. We’ll
start with a prescription before we find out there are alternative
therapeutic innovations available.
We will stand, at some point, in front of a healthcare professional
nearly in tears and in utter confusion over a recent (mis)diagnosis.
We will be terrified that we’ll have to accept our physical limitations,
mental burden and lack of social engagement as our ‘new normal’.

18. Discuss what you know about
the story and what you wish
you knew.
understand

19. How might you
reframe the
story as a user
problem or
opportunity?
<Persona> a
Needs a way to
<Goal> a
Because/but
<Insight> .a
opportunity problem statement

20. • Draw
• Get silly
• Play with extremes
• Remove obvious constraints
• Give your solution a title/name
Brainstorm 5 possible ways to
solve the problem or achieve
the goal.
ideate
productive brainstorming

21. Decide on the best one.
Use the brainstorm enablers
to develop the solution
further.
ideate

22. Now articulate
what you will
build/do and
how you know
whether it was
successful.
opportunity
We believe that
<Persona> needs
<Proposed Solution>.
a
We accept this as true if
<Evaluation Criteria>.
hypothesis statement

23. 5x5
framework
to help with
assessing
epic ideas
for solutions
How much will it cost
to develop and &
implement epic
solution X?1
What would you
bet that epic
solution X has
value for the
users?2
1 = Company money
2 = Your money
Do it!
Prototype, test &
breakdown
Do more research
to understand
users & context

24. Design Thinking & Design Doing
understand
ideate
make
opportunity
hypothesis
test
make
The journey will
continue after
Techfestival!

25. Gifting time
We can’t always
control governments
[...], but what we can
control is how we
interact with each
other, one person at
a time, one smile at
a time, one pair of
#pinksocks
at a time.

26. Let’s keep the conversation going!
Sign-up for short email updates and input
on experiments for a healthy healthcare
PolarisCrowdLab.com
#polariscrowdlab
#techfestivalcph #polariscrowdlab
@jacqbarendregt @ideapharma
@polariscrowdlab
THANK YOU!

30. Back-up

31. Agenda, 2 hours
Timing What Who Format
13.00-13.10 Welcome & setting the scene Jacqui In plenum
13.10-13.30 Today’s healthcare challenges and latest
thinking on solutions
Mike In plenum
13.30-13.40 Introduction of the co-creation challenge and
innovation sprint
Jacqui In plenum
13.40-14.35 Co-creation sprint Facilitation:
Jacqui & Mike
Smaller team sessions to work
on selected challenges using
5x5 innovation method
14.35-14.55 Innovative experiments roadmap Group
volunteers
Sharing back of group outputs
14.55-15.00 Closing Jacqui

32. Techfestival Session Survey
Results, August 2019
N=32

33. Crowdsourcing the challenge
What challenges do you and/or people around you experience with healthcare?
• Registered participants receive welcome email and link to SurveyMonkey with 3 key questions
• Posting of the survey on social media to gather additional input
• Selection of key challenge(s) to work with based on consolidation of the input received  Aug 30th
Which one of those challenges is most important for you?
1
2
What more can you tell about this challenge so we get a better understanding?3
Pre session

34. • HCP don’t have overall picture  diagnosis missed and mistakes made
• There are not enough doctors or nurses, so you have to book an
appointment out in the future- but your problem is now, and then you make
your own solutions, which can be bad for your health.
• Mindset, focus and way of thinking only focused on disease, on not being
healthy instead of a focus on (what’s still) healthy
• Being able to see possibilities instead of impossibilities
• ‘production-driven’ experience
• No empathy from treating HCP, seeing the disease instead of the person,
HCP not listening and thinking (s)he knows best
• HCP don’t motivate their responses and rely too much on standards
• HCP focused on the disease and not on the person; a holistic approach
would benefit outcomes
• Lack of coordination between different specialities and as patient you’re
stuck in the middle
• Patient comfort/personal wishes not considered
• Lack of involvement and interest in aftercare by specialist doctors
• Insurance indications not matching the need experienced
• Psychiatric instituations experiences as ‘jail’; hospitials experienced as ‘sick-
market’
The
‘Patient’
Experience
Coordinated
Care

35. • HCP don’t have overall picture  diagnosis missed and mistakes made
• Failure in diagnosis of acute and chronic diseases
• Too long before diagnosis was done and treatment solution provided
• Utilization of private care providers to avoid long waiting lists
• HCP preference for treating with medications instead of alternative
therapeutic solutions
• (different) individual responses to treatments not acknowledged by HCP
• Personalized solutions lacking
• Chronic diseases not prioritized
• Problem to get the right treatment or aid in a timely manner
• Difficult to find ‘the truth’; various theories from experts and non-
professionals
• Lack of information/mis-information about available services
• Non-evidence based information about diseases and limitations how to
correct this
• Access to knowledge is difficult If you have a chronic condition or
disease
• Education not prioritized by HCP during consultation, not enough time
for education
Diagnosis &
Treatment
Education

36. • Getting to a doctor in a timely manner; difficult to
reach doctors and to get an appointment; hard to
get personal contact with specialist; long
waitinglists
• Doctor has only limited time
• Being seen by a lot of different doctors
• Accessing care; every authority has own process; no
transparancy/openess; no overview to access care or
contact to leverage support
• Workforce shortage
• Misuse of available healthcare services
• Restrictions to healthcare; geographical and financial
• Supply chain disruptions
• No medicines available/long waiting time for patient
Access to
Healthcare
Medication
Supply

37. • Incremental innovation not valued by payers
• Cost of medications for people individually
• Pharma charging too high prices for medicines
• Disbalance between efficient care and too limited care 
increased burden on caregivers
• Increasing and absurd high healthcare costs for society’s
• Unexpected or hard to overcome costs of acute
healthcare needs
• Prices of medical services not transparant; inefficiency
and disparity hidden
• Hardly any financial funding available for prevention
• Pro-activity of public sector lacking
• Access to data for prevention
• HCP don’t focus on prevention in their education
Healthcare
Costs
Prevention

38. • How can societal data be integrated in diagnosis,
treatment and disease management?
• Access to data that holds potential to improve
treatment outcomes, identify people at risk
(prevention) and that can mobilize people’s
resources
• Clinical trails: red tape in execution; skeewed results
• 3rd party private or foreign data not utilized by public
sector
• Transferring from paper-based to online; e.g. care
homes/HCP not used to utilization of digital tools so
awareness and updates of information are lacking
• HCP need to access multiple systems to get a true
picture of all needs; API enablement lacking and
sharing of capabilities between systems also lacking
(interoperability of systems)
Data
Digitization