Over the years REA has mastered the art of delivering products following the lean startup principles, however, working with a bank to create a home loans product was a different ballgame. Functioning in the Build-Measure-Learn cycles requires a fundamental change in the way people (or organizations) think and work. In spring of 2017, REA made a big leap from being purely a media organization to venturing into financial services. As a result, there is now an innovative product offering in the Australian home loans market that allows consumers to sort out their home finance needs while they are still in the market looking for their dream home, all from the comfort of their living room couch. This talk is about how to shape up your products with decisions based on data, metrics, and evidence over personal opinion.

1. Go Lean or Go Bust
Jatin Bhasin
REA Group

2. What realestate.com.au does?

3. What are the hardest steps associated
with buying a property?

4. Find the dream home Finance the dream home

5. REA + NAB started with shared vision

7. Project constraints

8. Project inception

9. Set the context at the start

10. Repeat the context at every opportunity

11. Product launch

17. Rejig priorities

18. + +
Put your money where your mouth is

20. A/B Tests

26. Key takeaways

27. 1.
Be
Purpose
Driven

28. 2.
Dates
Are
OK

29. Media campaign

30. “Be stubborn on your vision,
but flexible on the details.”
– Jeff Bezos

31. 3.
Say
NO

32. 4.
Don’t
Follow
The Plan

34. 5.
Value
The
Learnings

35. 1. Be purpose driven
2. Dates are OK
3. Say NO
4. Don’t stick to the plan
5. Value the learnings

36. Uninformed Optimism
Informed Pessimism
Crisis of Meaning
Crash and Burn
Informed Optimism
Enlightenment
Cameron Herold: Double Double
optional

37. realestate.com.au home loans