The document outlines branding guidelines for Schiller University, including its logo, colors, typefaces, and stationary standards. It provides specifications for proper usage of the university crest, logo variations, acceptable color palettes, and size requirements for applying the logo on various materials. The purpose is to present a unified brand identity and ensure consistent visual representation of Schiller University.

2. I. Schiller Brand Standards Manual 2
Introduction 3
The Schiller Brand 3
The Brand Character 3
II. Mandatory Branding Regulations 4
Our History 5
Our Mission 5
Schiller Colors and Slogan 6
Schiller Logo: Version One and Two 7
Logo Measurement Restrictions 8
Schiller Logo Applications 9-10
The University Crest and Seal 11
Schiller’s Typeface for Print Material 12
Schiller’s Logo Typeface for Print Material 13
Schiller Stationary 14
Stationary Business Card and #10 Envelope Measurements 15
Stationary Letterhead Measurements 16
European Business Card and Envelope Measurements 17
European A4 Letterhead Measurements 18
Schiller Institutional Folder 19
Key Software Requirements 20
I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2I. Schiller Brand Standards Manual 2
II. Mandatory Branding Regulations 4II. Mandatory Branding Regulations 4
Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3Introduction 3
The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3The Schiller Brand 3
Our History 5Our History 5
Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5Our Mission 5
Schiller Colors and Slogan 6Schiller Colors and Slogan 6
Schiller Logo: Version One and Two 7Schiller Logo: Version One and Two 7
Logo Measurement Restrictions 8Logo Measurement Restrictions 8
Schiller Logo Applications 9-10Schiller Logo Applications 9-10
The University Crest and Seal 11The University Crest and Seal 11
Schiller’s Typeface for Print Material 12Schiller’s Typeface for Print Material 12
Schiller’s Logo Typeface for Print Material 13Schiller’s Logo Typeface for Print Material 13
Schiller Stationary 14Schiller Stationary 14
Stationary Business Card and #10 Envelope Measurements 15Stationary Business Card and #10 Envelope Measurements 15
Stationary Letterhead Measurements 16Stationary Letterhead Measurements 16
European Business Card and Envelope Measurements 17European Business Card and Envelope Measurements 17
European A4 Letterhead Measurements 18European A4 Letterhead Measurements 18
Schiller Institutional Folder 19Schiller Institutional Folder 19
Key Software Requirements 20Key Software Requirements 20

3. SCHILLER BRAND STANDARDS MANUAL
- Introduction
- The Schiller Brand
- The Brand Character

4. INTRO
OUR BRAND
CHARACTER
Introduction
The Schiller Brand
The Brand Character
This manual presents simple and approachable guidelines for the Schiller International University
Brand, as well as the use of its key graphic elements as they relate to the branding plan. These
guidelines and specifications are to be used in a strict manner for all the elements discussed. By
doing so, we will ensure consistency that will strengthen our Brand. Schiller International University
will no longer be referred to as “SIU” in any collateral.
All University printed material should follow the usage defined in this manual for the logo, seal, colors,
templates and formats. Printed material templates may be requested through the Graphic Design
Department at our Largo Campus or downloaded from our public file named: Brand Manual Elements.
In the same manner, any new usage of our brand, logo, seal, colors or templates should be channeled
through the Office of the Vice President of Marketing and approved by the office of the President.
Refers to the way Schiller distinguishes and separates our institution in the current local, regional,
national and international Higher Education market place. Our Brand is one of the most important
assets, built through time, history and collective effort. Therefore, a brand is a living entity that keeps
building up. Schiller’s Brand is driven by its mission as well as its brand character. With a well defined
brand we create a total experience which defines who we are and what we have to offer.
Schiller is a truly global entity that houses all the necessary skills for success within today’s global
market place. Schiller is personable and student focused.
Schiller Brand Standards Manual Page 3

5. MANDATORY BRANDING REGULATIONS
- Our History
- Our Mission
- Schiller Colors and Slogan
- Logo Measurement Restrictions
- Schiller Logo Applications
- Schiller Logo Applications
- The University Crest and Seal
- Schiller’s Typeface for Print Material
- Schiller’s Logo Typeface for Print Material
- Schiller Stationary
- Stationary Business Card and Envelope
- Stationary Letterhead Measurements
- European Business Card and Envelope
Stationary Measurements
- European A4 Letterhead Measurements
- Schiller Institutional Folder
- Key Software Requirements

6. JOIN THE FAMILY
A PASSION FOR LEARNING
Our History
Our Mission
Since 1964, Schiller International University has been providing students around the world with
the opportunity to learn in a truly global environment. An independent American university, SIU has
campuses in the United States, the United Kingdom, France, Germany, Spain, and Switzerland.
Study with students and faculty from all over the world, in an environment that encourages diversity,
leadership, and international understanding. In addition, Schiller’s student body is represented by over
100 nations. The university was founded by Dr. Walter Leibrecht. By 1974, the university expanded
rapidly, adding campuses in Paris, Madrid, and London. In 1983, Schiller International University
became accredited by the Accrediting Council for Independent Colleges and Schools, and in 1991
the American College of Switzerland joined Schiller International University. During that same year,
the U.S. campus in Florida opened, and was developed into the University’s main campus in 1995.
Schiller International University proposes education as a force to unite people, nations, and cultures
to encourage active development of international understanding. Students have the invaluable
experience of studying together with people from many different national and cultural backgrounds
and forming lifelong relationships. Understanding other economies, cultures, and political systems
is becoming increasingly critical in today’s global economy. Schiller International University prepares
students to develop into global citizens of the world and meet the challenges and opportunities that
lie ahead.
Here each student counts, each student is taken seriously, and faculty members know students
by their names. Close attention is paid to each individual, and most importantly, equal emphasis
is placed on professionalism and on the education as a whole for the individual. Students develop
the ability to think creatively and critically and enhance effective communication. Personal initiative
is encouraged throughout. Because Schiller is small by design, you will always be recognized as
an individual and your uniqueness will shine through. Schiller professors promote discussion and
interaction between professors and students. Multiculturalism is an integral part of the learning
experience.
• International and intercultural understanding
• Celebration of differences
• Personal responsibility and integrity
• Mutual responsibility and respect
• Compassion and service
Schiller Brand Standards Manual Page 5
• Respect for the environment
• A sense of idealism
• Personal challenge
• Action and personal example

7. TAGLINE
Schiller Brand Colors
Schiller Slogan
COLORSSchiller Brand Colors
COLORSSchiller Brand Colors
Colors are defined by the print industry standard, the Pantone Matching System. Schiller’s colors are
burgundy (Pantone 195C), gray (Pantone Cool Gray 7C), white and black. Altering colors or changing
color combinations is prohibited.
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context
as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was
an Anglicisation of the Scottish and Irish Gaelic sluagh-ghairm (sluagh “army”, “host” + gairm “cry”).
Merriam-Webster (2003), p. 1174.
Schiller’s slogan represents the university’s unique nature and true international presence. Our
institution offers international degrees, at international locations and everywhere through our online
capabilities.
One World, One University
Pantone 195C
C0 M100 Y60 K55
Pantone Cool Gray 7C
C0 M0 Y0 K37
Black
C0 M0 Y0 K100
White
C0 M0 Y0 K0
Schiller Brand Standards Manual Page 6

8. LOGOThe Logo/Logotype
Logo - (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon,
sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or
commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration,
loyalty and an implied superiority.[1]
Schiler’s logo is its primary branding graphic element. It must appear on all communications (printed,
broadcast or electronic). Our signature consists of the logo whose usages are restricted and
governed by this manual. All marks are registered with the U.S. Patent Office. Schiller has exclusive
ownership rights of this mark. Whenever this mark is used they must carry the proper “R” and “TM”
as shown.
There are two versions approved for the use of our Logo. Version one is the preferred logo to be
used. In this version all campus locations are an integral part of the logo. Version two is to be used
in publications or collateral which may be campus specific or whenever, for design purposes, is
meritorious. Please refer to the stationary page where version two is used, however the locations
are an integral part of the design as a whole. It is important that, whenever possible, locations
are present in all collateral materials and logo uses. By doing so we will enhance our university’s
international presence.
Schiller Brand Standards Manual Page 7
Paris Madrid London Heidelberg Florida Strasbourg Leysin Online
Version 1
Version 2

9. INCREMENTS
SIZESVersion One Measurement Restrictions
Version Two Measurement Restrictions
Version 1 logo may not be smaller than 0.5 inch x 2 inches. For Europe, the version 1 logo may not
be smaller than 12.7mm x 50.8mm.
Version 2 logo may not be smaller than 1 inch x 3.25 inches. For Europe, the version 2 logo may not
be smaller than 25.4mm x 82.5mm.
Schiller Brand Standards Manual Page 8
Paris Madrid London Heidelberg Florida Strasbourg Leysin Online
1 inch
3.25 inches
25.4mm
82.5mm
0.5 inch
2 inches
12.7mm
50.8mm

10. VERSION ONE
Schiller 3 Color Logo: Version 1
Schiller 2 Color Logo: Version 1
VERSION ONESchiller 3 Color Logo: Version 1
VERSION ONESchiller 3 Color Logo: Version 1
The logo in 3 colors can only be used on a white or gray background that is significantly lighter than
the gray logo map. This format is ideal for print media on white paper, screen printing on white or gray
clothing apparal, and other merchandise such as pens, mugs, notebooks e.t.c.
The logo in 2 colors is for cost effeciency purposes. The 2 color logo is ideal for screen printing
on burgundy or gray table cloths, clothing apparal, business card holders e.t.c. The white and gray
format can also be used on a black background.
Paris Madrid London Heidelberg Florida Strasbourg Leysin Online
Schiller Brand Standards Manual Page 9
Paris Madrid London Heidelberg Florida Strasbourg Leysin Online
Paris Madrid London Heidelberg Florida Strasbourg Leysin Online Paris Madrid London Heidelberg Florida Strasbourg Leysin Online

11. VERSION TWO
VERSION TWOSchiller 3 Color Logo: Version 2
Schiller 2 Color Logo: Version 2
The logo in 3 colors can only be used on a white or gray background that is significantly lighter than
the gray logo map. This format is ideal for print media on white paper, screen printing on white or gray
clothing apparal, and other merchandise such as pens, mugs, notebooks e.t.c.
The logo in 2 colors is for cost effeciency purposes. The 2 color logo is ideal for screen printing
on burgundy or gray table cloths, clothing apparal, business card holders e.t.c. The white and gray
format can also be used on a black background.
Schiller Brand Standards Manual Page 10

12. The University Crest and Seal
CREST AND SEALThe University Crest and Seal
CREST AND SEALThe University Crest and Seal
The university crest may only be used on official documents such as transcripts, major reports
and research covers, diplomas, contracts, formal invitations and engraved note cards. It may also
appear on selected clothing apparel and gift items upon proper licensing or permission. The Schiller
crest is printed in black, sometimes with a lower opacity to achieve a watermark.
SIU Brand Standards Manual Page 11Schiller Brand Standards Manual Page 11

13. PUBLICATIONSSchiller’s Typeface for Print Material
The university brand includes the use of complimentary typefaces. The approved fonts are Century
Gothic and Nonserif. As a general rule, use Century Gothic Bold for display/headline situations and
Nonserif for body text (this refers to the typeface used in stationary, as well as other collateral such
as ads, business cards, etc.). Although there may be other weights available in these fonts, they are
not part of the approved family of fonts.
Institutional/Public
Century Gothic Bold as a headline and subhead typeface and Nonserif as body
copy. Headlines and subheads preferably in Pantone 195C.
Century Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:’”/?!&%
Nonserif
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:’”/?!&%
Schiller Brand Standards Manual Page 12

14. WORDMARKSchiller’s Logo Typeface for Print Material
The university logo typeface consists of Trajan Pro Bold for Schiller and EST 1964 and Calisto MT for
International University. SCHILLER and INTERNATIONAL UNIVERSITY are all in caps. There
is one space between each character in I N T E R N A T I O N A L U N I V E R S I T Y and two
spaces between International and University. The separation line between Schiller and International
University is set at stroke weight 0.5. The characters are outlined by a white stroke at various
weights depending on the size of the logo. The standard stroke weight is 1 for Schiller and 0.5 for
International University.
Trajan Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:’”/?!&%
Calisto MT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:’”/?!&%
Schiller Brand Standards Manual Page 13

15. Schiller Business Card
Schiller Letterhead & Envelope
CONTACTSchiller Business Card
CONTACTSchiller Business Card
COMMUNICATIONSchiller Letterhead & Envelope
COMMUNICATIONSchiller Letterhead & Envelope
To be used as contact information only. Templates for these business cards are provided in this
document for all seven campuses. The card can only be used as specified in the templates provided
in this brand manual.
The letterhead and envelope templates are available for all seven campuses and must be used
strictly as presented in this brand manual.
Schiller Brand Standards Manual Page 14

16. TEMPLATE
SPECSSchiller Business Card
Schiller #10 Envelope
To be used as contact information only. Templates for these business cards are provided in this
document for all seven campuses. Nonserif typeface for the representative name and contact
information. Center the representative’s name and title. The contact address will be placed centered
on first line with telephone, fax and e-mail centered on the bottom line of the card. Bottom line text
must be within the 0.0625” margin. Actual card size is 3.5” x 2” with a bleed of 0.125”. The card can
only be used as specified in the templates provided in this brand manual.
The envelope templates are available for all seven campuses and must be used strictly as presented
in this brand manual. The burgundy line begins at 3” into the envelope. The logo and 7 campuses
may not exceed 1.5” down the envelope. The address and website text must remain inside the 0.25”
margin. Nonserif typeface for the address text. Century Gothic for the 7 campus listing.
Schiller Brand Standards Manual Page 15
Florida Campus
300 East Bay Drive
Largo, Florida
33770
U.S.A.
www.schiller.edu
Paris London Madrid Heidelberg Florida Strasbourg Leysin Online
9.5”
4”
0.25”
Sarah Albrecht
Graphic Designer
Florida Campus 300 East Bay Drive Largo, Florida 33770
Tel: +1 (727) 738 - 6356 Fax: +1 (727) 738 - 6376 E-mail: sarah _ albrecht@schiller.edu
Paris London Madrid Heidelberg Florida Strasbourg Leysin Online
3.5”
2”
0.125”
0.0625”

17. SETUPSchiller Letterhead & Stationary
The stationary standards for Schiller Faculties, Departments and Units include detailed guidelines
for setting logo, measurements and contact information: Highlighted campus, campus address,
campus telephone number and campus fax number.
The Schiller logo must always appear centered at the top of the paper. The size may not exceed 1.5”
into the document. The actual document size is 8.5”x 11” with 0.125” bleeds. The margin is 0.25”
and all text may not exceed the margin.
Schiller Brand Standards Manual Page 16
11”
8.5”
300 East Bay Drive Largo, Florida 33770 U.S.A. Tel: +1 (727) 736 - 5082 Fax: +1 (727) 734 - 0359
Schiller International University is accredited by the ACICS (Accrediting Council for Independent Colleges and Schools) which is an
institutional accreditation. This accredits the school as a whole and all the offered programs.
Florida Paris London Madrid Heidelberg Strasbourg Leysin Online
Dear Student,
On behalf of Schiller International University I, the Chancellor, would like to welcome you to the Florida Campus.
We’re delighted you’ve made the decision to join our community and are looking forward to getting to know you
better. We all know it can be very nerve-wracking and exciting at the same time when leaving home, friends and
family, but the fun has just begun.
We are here to assist you with registration, help you understand our curriculum, and work with you to develop
an appropriate academic course of study given your goals and interests. One thing we really want to stress is the
importance of those first meetings during the orientation weekend. The meetings will help you find your way
around before your classes begin and give information that you will really need during the school year. You will
have a better understanding of what the university can do for you and the resources available.
We are pleased and appreciate that you have chosen Schiller International University, Florida Campus, for your
studies in the Largo area. You have chosen a unique time to study and live in Florida, as events in the surrounding
community and business environment will enhance your educational and cultural experience.
Our Florida campus is directly across from the beautifully landscaped recreational Largo Central Park, where the
Largo Cultural Art Center, the City Theatre and the new Largo Library are located. Tampa Bay and Florida offer a
plethora of cultural, recreational and educational opportunities. Our campus is close to bus transportation, malls,
restaurants, beaches and parks. The Largo Chamber of Commerce, located downtown, within walking distance of
the University, can assist students with information about the city of Largo, the region, and Florida.
Largo, the city in which the Schiller campus is located, is part of the Greater Tampa Bay Area in Florida. The
Tampa Bay Area encompasses the cities of Tampa, St. Petersburg, Clearwater, Dunedin, and Largo, all adjacent
to each other on one of the most beautiful coastal regions in the U.S. Approximately 1,700,000 people live in the
Tampa Bay area, 72,817 of whom live in Largo.
Schiller International University proudly awaits your arrival.
Sincerely,
Robert C. Daugherty
Chancellor
0.125”
0.25”
Calisto MT typeface for the
body text.
Calisto MT Bold for the
highlighted campus. Calisto
MT for the remaining
campuses listed.
Calisto MT Bold for the
campusaddressandcontact
information.
Calisto MT for SIU
accreditation information.
The following abbreviations
are not permitted.
“Rd.” for road
“Dr.” for drive
“Ln.” for lane
“Ave.” for avenue
“St.” for street
“Str.” for strasse
This concept will continue to
reflect Schiller’s prestige and
will also reduce the chance of
anyconfusiontointernational
persons not familiar with
English abbreviations.

18. To be used as contact information only. Templates for these business cards are provided in this
document for all seven campuses. Nonserif typeface for the representative name and contact
information. Center the representative’s name and title. The contact address will be placed centered
on first line with telephone, fax and e-mail centered on the bottom line of the card. Bottom line text
must be within the 2.625mm margin. Actual card size is 3.37mm x 2.12mm with a bleed of 3mm. The
card can only be used as specified in the templates provided in this brand manual.
The european envelope measurements are 229mm x 324mm. The burgundy line begins at 77.4mm
into the envelope. The logo and 7 campuses may not exceed 214.4mm down the envelope. The
address and website text must remain inside the 8.333mm margin. Nonserif typeface for the
address text. Century Gothic for the 7 campus listing.
SPECSTo be used as contact information only. Templates for these business cards are provided in thisSPECSTo be used as contact information only. Templates for these business cards are provided in this
Schiller European Business Card
Schiller European Envelope
Schiller Brand Standards Manual Page 17
Sarah Albrecht
Graphic Designer
Florida Campus 300 East Bay Drive Largo, Florida 33770
Tel: +1 (727) 738 - 6356 Fax: +1 (727) 738 - 6376 E-mail: sarah _ albrecht@schiller.edu
Paris London Madrid Heidelberg Florida Strasbourg Leysin Online
324mm
229mm
3mm
3.37mm
2.12mm
3mm
2.625mm

19. SETUPSchiller A4 Letterhead & Stationary
The stationary standards for Schiller Faculties, Departments and Units include detailed guidelines
for setting logo, measurements and contact information: Highlighted campus, campus address,
campus telephone number and campus fax number.
The Schiller logo must always appear centered at the top of the paper. The size may not exceed
61.595mm into the document. The actual document size is 210mm x 297mm with 3mm bleeds. The
margin is 3.419mm and all text may not exceed the margin.
Schiller Brand Standards Manual Page 18
Calisto MT typeface for the
body text.
Calisto MT Bold for the
highlighted campus. Calisto
MT for the remaining
campuses listed.
Calisto MT Bold for the
campusaddressandcontact
information.
Calisto MT for SIU
accreditation information.
The following abbreviations
are not permitted.
“Rd.” for road
“Dr.” for drive
“Ln.” for lane
“Ave.” for avenue
“St.” for street
“Str.” for strasse
This concept will continue to
reflect Schiller’s prestige and
will also reduce the chance of
anyconfusiontointernational
persons not familiar with
English abbreviations.
297mm
210mm
300 East Bay Drive Largo, Florida 33770 U.S.A. Tel: +1 (727) 736 - 5082 Fax: +1 (727) 734 - 0359
Schiller International University is accredited by the ACICS (Accrediting Council for Independent Colleges and Schools) which is an
institutional accreditation. This accredits the school as a whole and all the offered programs.
Florida Paris London Madrid Heidelberg Strasbourg Leysin Online
Dear Student,
On behalf of Schiller International University I, the Chancellor, would like to welcome you to the Florida Campus.
We’re delighted you’ve made the decision to join our community and are looking forward to getting to know you
better. We all know it can be very nerve-wracking and exciting at the same time when leaving home, friends and
family, but the fun has just begun.
We are here to assist you with registration, help you understand our curriculum, and work with you to develop
an appropriate academic course of study given your goals and interests. One thing we really want to stress is the
importance of those first meetings during the orientation weekend. The meetings will help you find your way
around before your classes begin and give information that you will really need during the school year. You will
have a better understanding of what the university can do for you and the resources available.
We are pleased and appreciate that you have chosen Schiller International University, Florida Campus, for your
studies in the Largo area. You have chosen a unique time to study and live in Florida, as events in the surrounding
community and business environment will enhance your educational and cultural experience.
Our Florida campus is directly across from the beautifully landscaped recreational Largo Central Park, where the
Largo Cultural Art Center, the City Theatre and the new Largo Library are located. Tampa Bay and Florida offer a
plethora of cultural, recreational and educational opportunities. Our campus is close to bus transportation, malls,
restaurants, beaches and parks. The Largo Chamber of Commerce, located downtown, within walking distance of
the University, can assist students with information about the city of Largo, the region, and Florida.
Largo, the city in which the Schiller campus is located, is part of the Greater Tampa Bay Area in Florida. The
Tampa Bay Area encompasses the cities of Tampa, St. Petersburg, Clearwater, Dunedin, and Largo, all adjacent
to each other on one of the most beautiful coastal regions in the U.S. Approximately 1,700,000 people live in the
Tampa Bay area, 72,817 of whom live in Largo.
Schiller International University proudly awaits your arrival.
Sincerely,
Robert C. Daugherty
Chancellor
3mm
3.4mm

20. PRESENTATIONSchiller Institutional Folder
To be used as the institucional piece of reference in formal presentations. The institutional folder
incorporates branding elements with a unified university feel for all campuses! The template provided
is for use at all campuses.
Folder interior color:
Pantone 195C
Folder Cover
Folder Back
Schiller Brand Standards Manual Page 19

21. ADOBE CREATIVE SUITEKey Software Requirements
Correct software is key before getting into the details of design graphics. The use of industry standard
software for designing print materials is essential to ensuring the highest quality. Such applications
allow for strict control of color, typography and images for print and web- based use.
Software considered industry standard:
Layout
- Adobe InDesign
Vector Graphics
- Adobe Illustrator
Raster Images / Photography
- Adobe Photoshop
Applications such as Microsoft Word, Microsoft Publisher, Printshop, and Corel Draw do not conform
to industry standards, and therefore, should not be used for print design.
Schiller Brand Standards Manual Page 20
InDesign Illustrator Photoshop