Customer Engagement Raveolution - Andrew GallagherRant & Rave
Papa John's is looking to become the leading pizza brand in the UK market. Currently, Domino's and Pizza Hut are the market leaders. Papa John's believes it can differentiate itself through its products, which include unique pizzas not found elsewhere. It also wants to focus on improving the customer experience through better delivery and a loyalty program. Going forward, Papa John's plans to enhance its digital ordering process and personalize the customer experience to continue growing its business in the UK.
To receive discounts and special offers from Guinn's Shoes, customers are encouraged to like their Facebook page. Some benefits include 60-75% off department store brands, new arrival notices, advance notice of markdowns, and fan specials. New fans can save $5 off their first purchase by providing the code "I Love Shoes" and mentioning the coupon at checkout. This weekend, Guinn's is paying sales tax on children's shoes.
IfOnly is an online marketplace that offers extraordinary experiences provided by luminaries and exclusive brands. It partners with over 200 charities to donate a portion of transaction proceeds. Experiences span categories like entertainment, sports, fashion and arts. IfOnly utilizes various selling options like set pricing, auctions and sweepstakes to engage both premium and mass audiences. It employs targeted digital marketing strategies to promote experiences and drive traffic to the site.
Play Bingo and win exciting prizes at Texas Charity Bingo halls in Killeen, TX. For more information visit - http://texascharitybingo.com/default.aspx?menuid=7
The document provides branding guidelines for "Go Good", including its vision, mission, values, target audience, logo, colors, typefaces, photography style, tone of communication, and sample writing. The key elements are to connect consumers with service providers through mobile marketing in order to help people live better lives while also doing good for the world. The brand aims to be positive, trustworthy, and make a positive social impact through the services it promotes.
This document provides information about an event celebrating the T.R.U.T.H. organization founded by NFL Hall of Famer Deion Sanders. The event will be a black-tie gala and fundraising celebration held at the 200 Peachtree venue in Atlanta. It will include a red carpet entrance, live entertainment, auctions, and other features to help support the T.R.U.T.H. organization's mission of mentoring and educating youth through sports and character development programs. Sponsorship opportunities are available starting at $10,000 to help generate visibility for partners in association with the event and Deion Sanders.
Brittany Cobb is starting a custom cake business called Batter Up Cake Creations in the Bay Area. The business will create unique cakes for all special occasions using fresh, wholesome ingredients. Batter Up will advertise locally through commercials, ads, and online to target customers within close proximity and provide fast delivery. The goals are to become profitable within two years and draw new customers at a rate of 30% per year while becoming a premier cake shop in the Tampa Bay area.
Customer Engagement Raveolution - Andrew GallagherRant & Rave
Papa John's is looking to become the leading pizza brand in the UK market. Currently, Domino's and Pizza Hut are the market leaders. Papa John's believes it can differentiate itself through its products, which include unique pizzas not found elsewhere. It also wants to focus on improving the customer experience through better delivery and a loyalty program. Going forward, Papa John's plans to enhance its digital ordering process and personalize the customer experience to continue growing its business in the UK.
To receive discounts and special offers from Guinn's Shoes, customers are encouraged to like their Facebook page. Some benefits include 60-75% off department store brands, new arrival notices, advance notice of markdowns, and fan specials. New fans can save $5 off their first purchase by providing the code "I Love Shoes" and mentioning the coupon at checkout. This weekend, Guinn's is paying sales tax on children's shoes.
IfOnly is an online marketplace that offers extraordinary experiences provided by luminaries and exclusive brands. It partners with over 200 charities to donate a portion of transaction proceeds. Experiences span categories like entertainment, sports, fashion and arts. IfOnly utilizes various selling options like set pricing, auctions and sweepstakes to engage both premium and mass audiences. It employs targeted digital marketing strategies to promote experiences and drive traffic to the site.
Play Bingo and win exciting prizes at Texas Charity Bingo halls in Killeen, TX. For more information visit - http://texascharitybingo.com/default.aspx?menuid=7
The document provides branding guidelines for "Go Good", including its vision, mission, values, target audience, logo, colors, typefaces, photography style, tone of communication, and sample writing. The key elements are to connect consumers with service providers through mobile marketing in order to help people live better lives while also doing good for the world. The brand aims to be positive, trustworthy, and make a positive social impact through the services it promotes.
This document provides information about an event celebrating the T.R.U.T.H. organization founded by NFL Hall of Famer Deion Sanders. The event will be a black-tie gala and fundraising celebration held at the 200 Peachtree venue in Atlanta. It will include a red carpet entrance, live entertainment, auctions, and other features to help support the T.R.U.T.H. organization's mission of mentoring and educating youth through sports and character development programs. Sponsorship opportunities are available starting at $10,000 to help generate visibility for partners in association with the event and Deion Sanders.
Brittany Cobb is starting a custom cake business called Batter Up Cake Creations in the Bay Area. The business will create unique cakes for all special occasions using fresh, wholesome ingredients. Batter Up will advertise locally through commercials, ads, and online to target customers within close proximity and provide fast delivery. The goals are to become profitable within two years and draw new customers at a rate of 30% per year while becoming a premier cake shop in the Tampa Bay area.
Papa John's - Acting on our Rants & Raves one slice at a time - CEW 2014Rant & Rave
2014 presents businesses with both challenge and opportunity in equal measure. With competition rife and the rise of social media, consumers have never been more in control. Simply paying lip service to customer feedback is no longer enough, customers expect action and they expect it in real-time.
The good news is those brands that embrace innovations in technology and turn Voice of the Customer theory into practice can forge a clear competitive advantage. Andrew and Dennis will discuss Papa John’s recent implementation of Rant & Rave and outline how they’re using the Voice of their Customers to take real-time inspired action, on their journey to becoming the nation’s favourite pizza brand.
Pizza Hut is launching a new digital ordering tool called the Flavor Finder to help increase online orders. The tool asks a few questions to suggest a customized order that will satisfy any group. A campaign will target "Playmakers," people who love planning parties and events but find it difficult to please everyone's tastes when ordering pizza. Video ads will show how the Flavor Finder helps Playmakers easily deliver great-tasting pizza for any occasion. The goal is to simplify online ordering for groups and break the habit of ordering by phone.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Mission to Achieve, Meats with Delectable Flavor and Buttery Tenderness!! No steroids, tenderizers, or preservatives, the perfect fundraiser, no handling of orders, deliveries, or worries about inventory, High quality meats that are cost effective and will raise money in the easiest way for any non-profit or cause.
How to successfully market and communicate your F&B offer to customers - Eat ...BALPPA
Eat with your Eyes and Vicky La Trobe present to the BALPPA FEC F+B meeting on "How to successfully market and communicate your F&B offer to customers"
This document promotes a multi-level marketing business opportunity selling coffee and other products through a direct sales model. It highlights potential benefits like residual income, working from home, and capitalizing on market shifts. Details include compensation plans with bonuses and commissions, strategies for selling products at retail and recruiting others, and different package levels to get started. The overall message is that this business allows one to profit and earn money through distributing coffee and other products.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. Their objectives were to raise RM4000 for the orphanage to buy football equipment. They analyzed potential customers, competitors, and promoted their products through social media and by visiting other schools. The main competitors sold drinks like Arizona and herbal jelly. The group promoted their products through discounts and sampling. They analyzed results to determine the best sellers and improve for next time. Overall, the charity drive was a success in meeting their fundraising goal through teamwork and communication.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. They set objectives to raise RM1500 in sales, RM200 in donations, and RM1500 in sponsorships. Their target market was primarily Taylor's University students. Key competitors sold similar products like Arizona drinks and cookies. The group analyzed their competitors' strengths and weaknesses. For their products, coconut jellies and drinks were supplied fresh daily while cookies were homemade. Packaging was not mentioned.
This document is a report from a group of business students on their charity drive to raise funds for a leukemia patient named Chin Kim Shun. It details their objectives of raising funds and gaining experience running a business. It discusses their target market of students, lecturers, and office workers on campus. It also analyzes their main competitors and describes the products and pricing of food and drinks sold. Promotional strategies included spreading messages on social media and offering combo deals. The group sought a main sponsor through the family connection of one member. The report provides an overview of the charity drive business planning and operations.
Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing
Have your campaigns been reduced to Branded SEM and Retargeting because they're the only channels that "have a good ROAS?" Has your client or company obliterated branding in favor of "performance media?" Are you worried if affiliates are hurting or helping your brand? In this session, Aaron will review the interactions between channels like Display, Video SEM and Affiliate to understand how they interact with each other and how to make them greater than the sum of their parts. You'll leave this session with use cases and best practices for a robust multi channel strategies, and above all, a guide for how to get them approved by those who write the checks.
The document discusses Organo Gold, a multi-level marketing company that sells coffee and tea infused with ganoderma lucidum mushroom. It outlines the company's products, ingredients, leadership, and various ways for representatives to earn commissions including through retail sales, fast track bonuses, dual team bonuses, and monthly residual income. The goal is to capture 1% of the North American coffee market and share millions in commissions with representatives each month.
The document promotes Organo Gold, a multi-level marketing company that sells coffee and other products containing ganoderma lucidum mushrooms. It discusses Organo Gold's products, leadership, and multiple ways for representatives to earn commissions, including retail profits, bonuses for recruiting others, and residual income from downstream sales. The goal is to recruit others and build a large organization to achieve financial success and health benefits from the products.
This document summarizes a sales presentation for Blendtec blenders to Amazon buyer Mitch Sebolsky. It includes an agenda, introduction of the sales team, product description and benefits, customer profile for Blendtec, marketing and sales plans, competitive analysis comparing to Ninja and Vitamix blenders, and a proposition for a 90 day trial of 1,000 units with suggested pricing and potential profit margins.
Estratégias de atribuição de mídia ON para OFF com visão única do cliente ger...E-Commerce Brasil
Benjamin Thompson - Head of Digital Transformation, Endeavour Drinks Group falou sobre Estratégias de atribuição de mídia ON para OFF com visão única do cliente gerando mais vendas durante o Fórum E-Commerce Brasil 2019.
The document outlines the vision, mission, values, and strategies of GENRA Bar & Restaurant. It aims to be the top bar and restaurant globally by offering a variety of high quality foods and drinks at affordable prices and excellent service. Its mission is to satisfy customers and provide an exceptional experience. The document also reviews GENRA's competitors - Cowboy Grill, Padi's Point Rouge, and Rouges Sports Bar - and how GENRA will differentiate itself in the market.
The document outlines the vision, mission, values, and strategies of GENRA Bar & Restaurant. It aims to be the top bar and restaurant globally by offering a variety of high quality foods and drinks at affordable prices and excellent service. It will strive for constant improvement, teamwork, and honest operations. Key strategies include exceptional service, consistent quality, financial management, and cost control. It will compete with Cowboy Grill, Padi's Point Rouge, and Rouges Sports Bar located nearby in Malate, Manila.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Papa John's - Acting on our Rants & Raves one slice at a time - CEW 2014Rant & Rave
2014 presents businesses with both challenge and opportunity in equal measure. With competition rife and the rise of social media, consumers have never been more in control. Simply paying lip service to customer feedback is no longer enough, customers expect action and they expect it in real-time.
The good news is those brands that embrace innovations in technology and turn Voice of the Customer theory into practice can forge a clear competitive advantage. Andrew and Dennis will discuss Papa John’s recent implementation of Rant & Rave and outline how they’re using the Voice of their Customers to take real-time inspired action, on their journey to becoming the nation’s favourite pizza brand.
Pizza Hut is launching a new digital ordering tool called the Flavor Finder to help increase online orders. The tool asks a few questions to suggest a customized order that will satisfy any group. A campaign will target "Playmakers," people who love planning parties and events but find it difficult to please everyone's tastes when ordering pizza. Video ads will show how the Flavor Finder helps Playmakers easily deliver great-tasting pizza for any occasion. The goal is to simplify online ordering for groups and break the habit of ordering by phone.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Mission to Achieve, Meats with Delectable Flavor and Buttery Tenderness!! No steroids, tenderizers, or preservatives, the perfect fundraiser, no handling of orders, deliveries, or worries about inventory, High quality meats that are cost effective and will raise money in the easiest way for any non-profit or cause.
How to successfully market and communicate your F&B offer to customers - Eat ...BALPPA
Eat with your Eyes and Vicky La Trobe present to the BALPPA FEC F+B meeting on "How to successfully market and communicate your F&B offer to customers"
This document promotes a multi-level marketing business opportunity selling coffee and other products through a direct sales model. It highlights potential benefits like residual income, working from home, and capitalizing on market shifts. Details include compensation plans with bonuses and commissions, strategies for selling products at retail and recruiting others, and different package levels to get started. The overall message is that this business allows one to profit and earn money through distributing coffee and other products.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. Their objectives were to raise RM4000 for the orphanage to buy football equipment. They analyzed potential customers, competitors, and promoted their products through social media and by visiting other schools. The main competitors sold drinks like Arizona and herbal jelly. The group promoted their products through discounts and sampling. They analyzed results to determine the best sellers and improve for next time. Overall, the charity drive was a success in meeting their fundraising goal through teamwork and communication.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
This document provides a report on a charity drive conducted by a group of students. It includes an executive summary highlighting the importance of teamwork. The objectives section outlines the charity's goals of donating proceeds to an orphanage to buy football equipment. A target market analysis describes the student customers and their preferences for coconut products over cookies. Competition from other student groups selling drinks and cookies is also analyzed.
The group planned a charity drive to raise money for City Revival Boys Home by selling coconut jellies, coconut drinks, and homemade cookies. They set objectives to raise RM1500 in sales, RM200 in donations, and RM1500 in sponsorships. Their target market was primarily Taylor's University students. Key competitors sold similar products like Arizona drinks and cookies. The group analyzed their competitors' strengths and weaknesses. For their products, coconut jellies and drinks were supplied fresh daily while cookies were homemade. Packaging was not mentioned.
This document is a report from a group of business students on their charity drive to raise funds for a leukemia patient named Chin Kim Shun. It details their objectives of raising funds and gaining experience running a business. It discusses their target market of students, lecturers, and office workers on campus. It also analyzes their main competitors and describes the products and pricing of food and drinks sold. Promotional strategies included spreading messages on social media and offering combo deals. The group sought a main sponsor through the family connection of one member. The report provides an overview of the charity drive business planning and operations.
Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing
Have your campaigns been reduced to Branded SEM and Retargeting because they're the only channels that "have a good ROAS?" Has your client or company obliterated branding in favor of "performance media?" Are you worried if affiliates are hurting or helping your brand? In this session, Aaron will review the interactions between channels like Display, Video SEM and Affiliate to understand how they interact with each other and how to make them greater than the sum of their parts. You'll leave this session with use cases and best practices for a robust multi channel strategies, and above all, a guide for how to get them approved by those who write the checks.
The document discusses Organo Gold, a multi-level marketing company that sells coffee and tea infused with ganoderma lucidum mushroom. It outlines the company's products, ingredients, leadership, and various ways for representatives to earn commissions including through retail sales, fast track bonuses, dual team bonuses, and monthly residual income. The goal is to capture 1% of the North American coffee market and share millions in commissions with representatives each month.
The document promotes Organo Gold, a multi-level marketing company that sells coffee and other products containing ganoderma lucidum mushrooms. It discusses Organo Gold's products, leadership, and multiple ways for representatives to earn commissions, including retail profits, bonuses for recruiting others, and residual income from downstream sales. The goal is to recruit others and build a large organization to achieve financial success and health benefits from the products.
This document summarizes a sales presentation for Blendtec blenders to Amazon buyer Mitch Sebolsky. It includes an agenda, introduction of the sales team, product description and benefits, customer profile for Blendtec, marketing and sales plans, competitive analysis comparing to Ninja and Vitamix blenders, and a proposition for a 90 day trial of 1,000 units with suggested pricing and potential profit margins.
Estratégias de atribuição de mídia ON para OFF com visão única do cliente ger...E-Commerce Brasil
Benjamin Thompson - Head of Digital Transformation, Endeavour Drinks Group falou sobre Estratégias de atribuição de mídia ON para OFF com visão única do cliente gerando mais vendas durante o Fórum E-Commerce Brasil 2019.
The document outlines the vision, mission, values, and strategies of GENRA Bar & Restaurant. It aims to be the top bar and restaurant globally by offering a variety of high quality foods and drinks at affordable prices and excellent service. Its mission is to satisfy customers and provide an exceptional experience. The document also reviews GENRA's competitors - Cowboy Grill, Padi's Point Rouge, and Rouges Sports Bar - and how GENRA will differentiate itself in the market.
The document outlines the vision, mission, values, and strategies of GENRA Bar & Restaurant. It aims to be the top bar and restaurant globally by offering a variety of high quality foods and drinks at affordable prices and excellent service. It will strive for constant improvement, teamwork, and honest operations. Key strategies include exceptional service, consistent quality, financial management, and cost control. It will compete with Cowboy Grill, Padi's Point Rouge, and Rouges Sports Bar located nearby in Malate, Manila.
Similar to CER papajohns-andrewgallagher 2014 (20)
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
2. HOW TO STOP BEING
THE GATORADE BOY
Papa John’s journey to
becoming the Nation’s
favourite Pizza Brand
Andrew Gallagher
Senior Marketing Director
3. ‘Papa’ John Schnatter
Founded Papa John’s in 1984 in Louisville,
Kentucky, selling his beloved Camero to get the
money to buy his very first Pizza Oven
4. John Today
25 years later he was reunited with his Camero,
found only a few miles from his home
Now John has more than 4,500 stores across
the world and is in 36 countries
He’s come a long way from having to sell his car
5. 4,500 Stores Around the World
3,500 in North America
1,000 Internationally including
• China
• South Korea
• Russia
• Singapore
6. But in the UK
• Domino’s have around 800 stores in the UK and are the Market Leader
• Their focus has always been on speed of delivery
• Pizza Hut have around 450 Delivery Outlets
• Their heritage is in Family Restaurants
0 20 40 60 80 100
7. And we have an Underlying Issue
• Conversion from awareness to trial is low
• The reason is a simple lack of knowledge as to what makes us different
aware
ever ordered from
order from most often
8. So how can we create impact?
If all Pizza brands ‘are the same’, what can we
do to create a point of difference, and
challenge the status quo?
9. 1. Have the best Product
A challenger brand can’t have an inferior
product – otherwise what are you challenging
with?
Thankfully the task for us is easier than it might
have been...
10. Tandoori Pizza
Phal Sauce, Double Tandoori Chicken, Green
Peppers, Red Onion, Tomatoes, Mint Raita
Not the standard pizza with marinated chicken
you get elsewhere
11. The Greek Pizza
Feta cheese, red onion, fresh tomatoes, black
olives, sliced pepperoncini, oregano sprinkle
Feta Cheese at Domino’s anyone ?
12. Rant & Rave Says...
When it comes to product:
Product Taste 4.5
Product Quality 4.1
Product General 4
13. 2. Challenge the Category
Delivered Pizza is seen really as a service
Quality scores for all brands are significantly
below restaurant brands
14. Rant & Rave Says...
When it comes to the competition:
Better price than Domino’s, no compromise
on quality
I was a fan of Domino’s, but Papa John
the beautiful b*****d has stolen my heart!
First time I have had a pizza from you. It was
delivered really fast and the food was hot. But
best of all the pizza was the best pizza I have
ever had. Miles better than Domino’s!
15. 3. Own the Experience
This is how used to measure ourselves
• Out the Door Time
• To the Door Time
• Out of the Oven Time
• Mystery Shop (not mystery)
Etc, etc, etc
16. Rant & Rave Says...
We measure ourselves by our customers,
who say:
63,000 out of 85,000 rate us a 4 or a 5
49,000 rate us a 5!
3 of our top 4 categories are Product, People
and Price
17. It’s also told us that...
The most loyal and engaged customers, those
who order 2x as much as the PJ UK average, are
the most willing to share their Rants
Recovered Ranters have a 12% higher order
value and 15% higher order volume
Ranters where no action is taken are 2x as likely
not to order again
18. Engaging – Football League
Moving Ahead
If we know we do a good job, then how do we
turn that into positive endorsement from
customers – how do we become the Nation’s
Favourite?
19. Reward Loyalty
Papa Rewards is the only loyalty scheme in the category
Now with over 550,000 members, it gives them a free pizza for every 5 orders
£ for £ one of the most generous loyalty schemes out there
20. Engage Emotionally
The Football League Partnership was a key part of our strategy to connect with our
customers beyond the Pizza Eating occasion
Score Twice, Half Price was the LIVE main promotion
21. Engage Emotionally
The Official Pizza Partner of Newcastle United but....
No goals, no transfers, no benefits!
Quite possibly the worst deal ever
22. Score Twice Half Price World Cup
We extended the principle in our Summer Special but recruited International Stars to
help us out
Shame England were rubbish... again
23. Sign For Your Club
Sometimes you have to win the customers one by one
25. Find Menu
Place Order
Find Best Deal
Wait
Delivery Arrives
Eat
The Pizza Buying Pleasure / Pain experience
If we are going to be the challenger than we have to do things differently
This is what ordering might look like for the average person
And some things we are thinking
Happy
Sad
26. Ordering
New web, mobile and payment processes
Cutting out the deal negotiation
Bigger Focus on Meal Deals / Bundles
Call Centre / Homeworkers
27. Delivery
Dynamic delivery times
Full tracking details
Twitter / SMS Notifications
Ditch the Cardboard – new boxes
28. Personalised Service
YOUR order made by YOUR pizzaiolo
Signed off Boxes
Individual rewards in Papa Rewards
Clear & personalised post-order communication
29. The Papa John’s Raveolution
The Power of Rant & Rave has given us CONFIDENCE
In 2015 we will be using it to further distinguish
ourselves and publishing live scores on the website
AND we will continue the Raveolution by making
sure that 2015 is a good year for all our customers
In fact. We guarantee it.