SlideShare a Scribd company logo
“Go Big or Go Home!” 
Successful strategies of a leading mobile 
company in Canada, from a talent, culture 
& branding perspective
Halloween.
Sur Moi. 
• A quick Jillian run down! 
• Past, current and what’s to come!
Oh Canada! 
• Industry contributes $2.3 billion to Canada’s GDP 
• There are 16,500 people currently working in the industry in Canada 
from coast to coast, over 325 companies 
• Based on the number of employees, Canada has the third largest video 
game development industry in the world after US and Japan –the largest 
per capita in the world 
• 40% of companies predict over 25% growth over the next two years.
Magmic. 
• The journey began in 2002…. 
• And now we have close to 250 titles Created!
MAGMIC PARTNERS
MAGMIC: MOBILE SOCIAL LEADER 
Over 20 MILLION USERS WORLDWIDE 
1,900,000 MONTHLY ACTIVE PLAYERS 
500,000 MONTHLY CHATS SENT 
39,000,000 MONTHLY SESSIONS 
560,000 MONTHLY NEW PLAYERS 
11,000,000 MONTHLY MORE FUN VISITORS 
(Cross Promotion Network)
An Apple a Day … 
Recent Apple features 
• Rubik’s Cube 
• Mattel Suite of Games: Phase 10, Skip Bo, Blokus
People. 
• How do we get them and more importantly, how do we 
keep them? 
• P.S..Note the next image is not a party. This is how we 
interview 
Treat others…as you would like 
to be treated . 
Hiring Strategies 
Magmic Mentors 
Speaker Bureau
Company Vibe. 
• Building it is key. Changing it even harder.
Branding. 
• What is our message? 
• How do we want to be viewed & how do we 
communicate it?
Industry Initiatives. 
• OIGC (Ottawa International Game Conference) 
• Maker Movement 
• IGDA (International Game Developers Association) 
• Sponsoring & Starting (Java Script and Unity Groups) 
• “Get your name in a Game”
… 
• Community, People, Environment. 
The world: 
• Goal: International employee exchanges 
• IEASTE (International Association for the Exchange of 
students for Technical Experience)
…

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Go big or go home jillian mood

  • 1. “Go Big or Go Home!” Successful strategies of a leading mobile company in Canada, from a talent, culture & branding perspective
  • 3. Sur Moi. • A quick Jillian run down! • Past, current and what’s to come!
  • 4. Oh Canada! • Industry contributes $2.3 billion to Canada’s GDP • There are 16,500 people currently working in the industry in Canada from coast to coast, over 325 companies • Based on the number of employees, Canada has the third largest video game development industry in the world after US and Japan –the largest per capita in the world • 40% of companies predict over 25% growth over the next two years.
  • 5. Magmic. • The journey began in 2002…. • And now we have close to 250 titles Created!
  • 7. MAGMIC: MOBILE SOCIAL LEADER Over 20 MILLION USERS WORLDWIDE 1,900,000 MONTHLY ACTIVE PLAYERS 500,000 MONTHLY CHATS SENT 39,000,000 MONTHLY SESSIONS 560,000 MONTHLY NEW PLAYERS 11,000,000 MONTHLY MORE FUN VISITORS (Cross Promotion Network)
  • 8. An Apple a Day … Recent Apple features • Rubik’s Cube • Mattel Suite of Games: Phase 10, Skip Bo, Blokus
  • 9. People. • How do we get them and more importantly, how do we keep them? • P.S..Note the next image is not a party. This is how we interview 
  • 10.
  • 11. Treat others…as you would like to be treated . Hiring Strategies Magmic Mentors Speaker Bureau
  • 12. Company Vibe. • Building it is key. Changing it even harder.
  • 13. Branding. • What is our message? • How do we want to be viewed & how do we communicate it?
  • 14. Industry Initiatives. • OIGC (Ottawa International Game Conference) • Maker Movement • IGDA (International Game Developers Association) • Sponsoring & Starting (Java Script and Unity Groups) • “Get your name in a Game”
  • 15. … • Community, People, Environment. The world: • Goal: International employee exchanges • IEASTE (International Association for the Exchange of students for Technical Experience)
  • 16.

Editor's Notes

  1. Phil to update with current partners and studio outsourcing and distribution Core Carrier Verizon, AT&T t-Mobile, Bell, Telus, Rogers