GNIUS A New Communications Model
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GNIUS has developed a new communications model in response to changes in organizational culture and the rise of social communication. The new model takes a comprehensive approach that considers culture, technologies, and content. Culture involves building open cultures and collaborative work practices. Technologies provide the tools and platforms to enable widespread communication. Content focuses on creating meaningful and engaging messages. While emphasis may vary, all aspects are important to consider in communications planning to ensure strategies are effective across different organizations.
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Ευρωπαϊκή πλατφόρμα για Κοινότητες Πρακτικής στη Δια Βίου Μάθηση - Thomas Fischer, Hellenic Association for Education (HAEd).
Η παρουσίαση πραγματοποιήθηκε στα πλαίσια της ημερίδας "Συστήματα Διαχείρισης Ποιότητας σε οργανισμούς εκπαίδευσης και κατάρτισης" που διοργανώθηκε από την IDEC A.E. (www.idec.gr) στις 12 Δεκεμβρίου 2014 στον χώρο εκδηλώσεων του ALBA GRADUATE BUSINESS SCHOOL.
Η ημερίδα εντάσσεται στο πρόγραμμα QUADRAT (Υλοποίηση συστημάτων ποιότητας σε οργανισμούς μη τυπικής εκπαίδευσης) στα πλαίσια του οποίου αναπτύχθηκαν:
-βιβλίο
-εκπαιδευτικό πρόγραμμα
-software διαχείρισης συστήματος ποιότητας
Για περισσότερες πληροφορίες επισκεφτείτε το http://www.quadrat-project.eu
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- 1. A New Communications Model The changes we have seen in organisational cultures and the growing demand for more ‘social’ forms of communication have led GNIUS to develop a new model for understanding and developing effective communication strategies and programs. Today, effective communication requires a wider, more comprehensive approach to planning and management, one that considers and encompasses… Not all situations will require the same emphasis on all three areas. Indeed it is important to understand that one size does not fit all and what works in one organisation may not work as well in another. Nevertheless it is important that all three areas are given proper consideration in any communications plan; new ‘social’ technologies will not succeed without the appropriate working practices and no amount of creative design work will make up for a communication platform that is hard to use and rarely visited. Culture Building and supporting new ‘open’ organisational cultures and working practices Developing conversations throughout the organisation Developing, deploying and sharing, tools, channels and platforms to enable organisation wide communications Creating meaningful, responsive and engaging messages and content Technologies Content Connecting people and fostering collaboration Enabling everyone to participate and contribute strategic insight | creative design | engaging delivery www.gniuscommunications.com 0844 669 6224 GNIUScommunications