The Gros Morne Institute for Sustainable Tourism (GMIST) aims to advance Atlantic Canadian tourism through executive development programs. Some programs include Edge of the Wedge: Experiential Travel which helps businesses develop new experiences, Beacons of Effective Sustainable Tourism, and Risk Management. GMIST focuses on environmental, business, and social sustainability. Edge of the Wedge is offered in Rocky Harbour, Newfoundland and teaches tools for experiential tourism marketing and partnerships.