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Globalizationand
International Business
Introduction
𝗈 Globalization is the ongoing process that
deepens and broadens the relationships and
interdependence among countries
𝗈 International business is a mechanism to bring
about globalization
𝗈 International business consists of all commercial
transactions—including sales, investments, and
transportation—that take place between two or
more countries
𝗈 increasingly foreign countries are a source of
both production and sales for domestic
companies
1-3
Introduction
𝗈 It is important to study international business
because
𝗈 Most companies are either international or
compete with international companies
𝗈 Modes of operations may differ from those
used domestically
𝗈 The best way of conducting business may
differ by country
𝗈 An understanding helps you make better
career decisions
𝗈 An understanding helps you decide what
government policies to support
1-4
Introduction
Factorsin International Business Operations
1-5
ForcesDriving Globalization
1
. Increase in and application of technology
2. Liberalization of cross-border trade and
resource movements
3. Development of services that support
international business
4. Growing consumer pressures
5
. Increased global competition
6. Changing political situations
7. Expanded cross-national cooperation
1-6
Measuring Globalization
𝗈 Globalization can be difficult to measure
𝗈 The A.T. Kearney/Foreign Policy Globalization
Index ranks countries by
𝗈 Economic dimensions
𝗈 Technological dimensions
𝗈 Personal contact
𝗈 Political dimensions
𝗈 recently ranked Singapore and Hong
Kong asmost globalized
1-7
Costsof Globalization
𝗈 Threatsto national sovereignty
𝗈 lose freedom to “act locally”
𝗈 Economic growth and environmental stress
𝗈 growth consumes nonrenewable natural resources
and increases environmental damage
𝗈 Growing income inequality and personal stress
𝗈 promotes global superstars at the expense of others
𝗈 Offshoring involves the transferring of production
abroad
𝗈 it can be beneficial because it reduces costs
𝗈 but, it also means that jobs move abroad
𝗈 Yet, offshoring may also create new, better jobs at
home
1-9
Why Companies Engage in IB
𝗈 To expand sales
𝗈 pursuing international sales increases the
potential market and potential profits
𝗈 To acquire resources
𝗈 may give companies lower costs, new and
better products, and additional operating
knowledge
𝗈 To diversify or reduce risks
𝗈 international operations may reduce
operating risk by smoothing sales and profits,
preventing competitors from gaining
advantage
1-11
Why Companies Engage in IB
𝗈 These three reasons
𝗈 sales expansion
𝗈 resource acquisition
𝗈 risk minimization
guide all decisions about whether, where, and
how to engage in international business
1-12
Modesof Operations in I
B
𝗈 Merchandise exports
𝗈 goodsthat are sent out of a country
𝗈 Merchandise imports
𝗈 goodsthat are brought into a country
Sometimes referred to as visible exports and imports
𝗈 Service exports
𝗈 providerand receiverof payment
𝗈 T
u
rnkey Operation and Management Contracts
𝗈 Asset Use
𝗈 L
icensing and Frenchising
𝗈 Service imports
𝗈 recipient and payer of payment
𝗈 Examples
𝗈 Tourism and transportation
𝗈 Service performance
1-14
Modesof Operations in I
B
Investments:
𝗈 Foreign DirectI
nvestment (FDI)
in a foreign
𝗈 investor takes a controlling interest
company
𝗈 Joint Venture
𝗈 Portfolio Investment
𝗈 a non-controlling financial interest in another
entity
1-15
Typesof
International Organizations
𝗈 Collaborative arrangements
𝗈 Joint ventures
𝗈 Licensing arrangements
𝗈 Management contracts
𝗈 Minority ownership
𝗈 Long-term contractual arrangements
𝗈 Strategic alliance
𝗈 companies that work together, but the
agreement iscritical to at least one partner
𝗈 an agreement that does not involve joint
ownership
1-16
Typesof
I
nternational Organizations
𝗈 Multinational enterprises(MNEs)
𝗈 take a global approach to markets and production or
have operations in more than one country
𝗈 Sometimes they are referred to as
𝗈 multinational corporations (MNCs)
𝗈 multinational companies (MNCs)
𝗈 transnational companies (TNCs)
𝗈 In foreign markets, companies may have to adapt their
typical methods of doing business
𝗈 foreign conditionsmay dictate a particularmethod
𝗈 operating modes may be different from those used
domestically
1-17
Why I
B isDifferent
𝗈 The external environment affects a
company’sinternational operations
𝗈 Managers must understand social science
disciplines and how they affect functional
businessfields
𝗈 Consider
𝗈 physical factors
𝗈 social factors
𝗈 competitive factors
1-19
Physical and Social Factors
𝗈 Geographic influences
𝗈 natural conditions influence production
locations
𝗈 Political policies
𝗈 determines where and how business occurs
𝗈 Legal policies
𝗈 influence how a company operates
𝗈 Behavioral factors
𝗈 may require changes in operations
𝗈 Economic forces
𝗈 explain differences in costs, currency values,
market size
1-20
The Competitive
Environment
𝗈 Competitive strategy for products
𝗈 Cost strategy
𝗈 Differentiation strategy
𝗈 Focusstrategy
𝗈 Company resourcesand experience
𝗈 market leaders have more resources for international
operations
𝗈 Competitors faced in each market
𝗈 local or international
𝗈 So, a company’scompetitive strategy influences
how and where it can best operate
𝗈 Itscompetitive situation may differ from country to
country in termsof itsrelative strength and which
competitors it faces
1-21
Looking to the Future
𝗈 Three major perspectives on the future of
international businessand globalization
𝗈 Further globalization isinevitable
𝗈 International business will grow primarily
along regional rather than global lines
𝗈 Forces working against further
globalization and international business
will slow down both trends
1-23

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Globalizationand Internationalbusiness.pptx

  • 2. Introduction 𝗈 Globalization is the ongoing process that deepens and broadens the relationships and interdependence among countries 𝗈 International business is a mechanism to bring about globalization 𝗈 International business consists of all commercial transactions—including sales, investments, and transportation—that take place between two or more countries 𝗈 increasingly foreign countries are a source of both production and sales for domestic companies 1-3
  • 3. Introduction 𝗈 It is important to study international business because 𝗈 Most companies are either international or compete with international companies 𝗈 Modes of operations may differ from those used domestically 𝗈 The best way of conducting business may differ by country 𝗈 An understanding helps you make better career decisions 𝗈 An understanding helps you decide what government policies to support 1-4
  • 5. ForcesDriving Globalization 1 . Increase in and application of technology 2. Liberalization of cross-border trade and resource movements 3. Development of services that support international business 4. Growing consumer pressures 5 . Increased global competition 6. Changing political situations 7. Expanded cross-national cooperation 1-6
  • 6. Measuring Globalization 𝗈 Globalization can be difficult to measure 𝗈 The A.T. Kearney/Foreign Policy Globalization Index ranks countries by 𝗈 Economic dimensions 𝗈 Technological dimensions 𝗈 Personal contact 𝗈 Political dimensions 𝗈 recently ranked Singapore and Hong Kong asmost globalized 1-7
  • 7. Costsof Globalization 𝗈 Threatsto national sovereignty 𝗈 lose freedom to “act locally” 𝗈 Economic growth and environmental stress 𝗈 growth consumes nonrenewable natural resources and increases environmental damage 𝗈 Growing income inequality and personal stress 𝗈 promotes global superstars at the expense of others 𝗈 Offshoring involves the transferring of production abroad 𝗈 it can be beneficial because it reduces costs 𝗈 but, it also means that jobs move abroad 𝗈 Yet, offshoring may also create new, better jobs at home 1-9
  • 8. Why Companies Engage in IB 𝗈 To expand sales 𝗈 pursuing international sales increases the potential market and potential profits 𝗈 To acquire resources 𝗈 may give companies lower costs, new and better products, and additional operating knowledge 𝗈 To diversify or reduce risks 𝗈 international operations may reduce operating risk by smoothing sales and profits, preventing competitors from gaining advantage 1-11
  • 9. Why Companies Engage in IB 𝗈 These three reasons 𝗈 sales expansion 𝗈 resource acquisition 𝗈 risk minimization guide all decisions about whether, where, and how to engage in international business 1-12
  • 10. Modesof Operations in I B 𝗈 Merchandise exports 𝗈 goodsthat are sent out of a country 𝗈 Merchandise imports 𝗈 goodsthat are brought into a country Sometimes referred to as visible exports and imports 𝗈 Service exports 𝗈 providerand receiverof payment 𝗈 T u rnkey Operation and Management Contracts 𝗈 Asset Use 𝗈 L icensing and Frenchising 𝗈 Service imports 𝗈 recipient and payer of payment 𝗈 Examples 𝗈 Tourism and transportation 𝗈 Service performance 1-14
  • 11. Modesof Operations in I B Investments: 𝗈 Foreign DirectI nvestment (FDI) in a foreign 𝗈 investor takes a controlling interest company 𝗈 Joint Venture 𝗈 Portfolio Investment 𝗈 a non-controlling financial interest in another entity 1-15
  • 12. Typesof International Organizations 𝗈 Collaborative arrangements 𝗈 Joint ventures 𝗈 Licensing arrangements 𝗈 Management contracts 𝗈 Minority ownership 𝗈 Long-term contractual arrangements 𝗈 Strategic alliance 𝗈 companies that work together, but the agreement iscritical to at least one partner 𝗈 an agreement that does not involve joint ownership 1-16
  • 13. Typesof I nternational Organizations 𝗈 Multinational enterprises(MNEs) 𝗈 take a global approach to markets and production or have operations in more than one country 𝗈 Sometimes they are referred to as 𝗈 multinational corporations (MNCs) 𝗈 multinational companies (MNCs) 𝗈 transnational companies (TNCs) 𝗈 In foreign markets, companies may have to adapt their typical methods of doing business 𝗈 foreign conditionsmay dictate a particularmethod 𝗈 operating modes may be different from those used domestically 1-17
  • 14. Why I B isDifferent 𝗈 The external environment affects a company’sinternational operations 𝗈 Managers must understand social science disciplines and how they affect functional businessfields 𝗈 Consider 𝗈 physical factors 𝗈 social factors 𝗈 competitive factors 1-19
  • 15. Physical and Social Factors 𝗈 Geographic influences 𝗈 natural conditions influence production locations 𝗈 Political policies 𝗈 determines where and how business occurs 𝗈 Legal policies 𝗈 influence how a company operates 𝗈 Behavioral factors 𝗈 may require changes in operations 𝗈 Economic forces 𝗈 explain differences in costs, currency values, market size 1-20
  • 16. The Competitive Environment 𝗈 Competitive strategy for products 𝗈 Cost strategy 𝗈 Differentiation strategy 𝗈 Focusstrategy 𝗈 Company resourcesand experience 𝗈 market leaders have more resources for international operations 𝗈 Competitors faced in each market 𝗈 local or international 𝗈 So, a company’scompetitive strategy influences how and where it can best operate 𝗈 Itscompetitive situation may differ from country to country in termsof itsrelative strength and which competitors it faces 1-21
  • 17. Looking to the Future 𝗈 Three major perspectives on the future of international businessand globalization 𝗈 Further globalization isinevitable 𝗈 International business will grow primarily along regional rather than global lines 𝗈 Forces working against further globalization and international business will slow down both trends 1-23