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GLOBALISATION AND THE
INDIAN ECO N O M Y
HOW INDIAN MARKETS HAVE BEEN
TRANSFORMED
All international brands sell their
consumer goods in India
As a result consumers have a wide
choice
This has become possible because of
globalisation
But it was not the same some 30
years ago. Only few brands were
available to the consumers.
WHAT IS GLOBALIZATION
Globalization is the process of
rapid integration or
interconnection between
countries.
Globalization is the process of
international integration
arising from the interchange
of world views, ideas, and
other aspects of culture.
Forms of Globalization
 Economic- It is a concept where capital, labour and commodity,
market, information, raw material, management and
organization are internationalized and fully interdependent
through out the planet.
 Technological:
MULTINATIONAL CORPORATIONS
 Main force behind globalisation
 MNC is a company that owns or controls
production in more than one country
 It not only sells the finished products
globally, the goods and services are
produced also globally
 This is done to reduce the cost of
production and earn greater profit
C ONTI…….
Production is divided in small parts
across the globe to gain advantage
for their closeness to the market,
cheap labour and raw material.
The MNC may save around 50-60%
in production and increase profit.
CONSUMER MARKET IN INDIA BEFORE
GLOBALISATION
C ONSUMER BRANDS IN INDIA
AFTER GLOBALISATION
HOW MNCS SPREAD PRODUCTION
EXAMPLES OF M N CS
EXAMPLES OF MNCS
Thank you

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globalisation.pptx

  • 2. HOW INDIAN MARKETS HAVE BEEN TRANSFORMED All international brands sell their consumer goods in India As a result consumers have a wide choice This has become possible because of globalisation But it was not the same some 30 years ago. Only few brands were available to the consumers.
  • 3. WHAT IS GLOBALIZATION Globalization is the process of rapid integration or interconnection between countries. Globalization is the process of international integration arising from the interchange of world views, ideas, and other aspects of culture.
  • 4. Forms of Globalization  Economic- It is a concept where capital, labour and commodity, market, information, raw material, management and organization are internationalized and fully interdependent through out the planet.
  • 6.
  • 7.
  • 8.
  • 9. MULTINATIONAL CORPORATIONS  Main force behind globalisation  MNC is a company that owns or controls production in more than one country  It not only sells the finished products globally, the goods and services are produced also globally  This is done to reduce the cost of production and earn greater profit
  • 10. C ONTI……. Production is divided in small parts across the globe to gain advantage for their closeness to the market, cheap labour and raw material. The MNC may save around 50-60% in production and increase profit.
  • 11. CONSUMER MARKET IN INDIA BEFORE GLOBALISATION
  • 12. C ONSUMER BRANDS IN INDIA AFTER GLOBALISATION
  • 13. HOW MNCS SPREAD PRODUCTION