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THE IMPORTANCE OF
GLOBAL MARKETING
GLOBAL MARKETING IS NECESSARY FOR THE
HEALTH OF A COUNTRIES ECONOMY.
THE GRAPH ABOVE SHOWS US AMERICA’S
MOST IMPORTANT TRADING PARTNERS.
MANY COMPANIES EXPORT THEIR
PRODUCTS AROUND THE WORLD.
ONE REASON FOR THEIR SUCCESS IS
BRAND RECOGNITION.
INFRASTRUCTURE PLAYS A BIG ROLE IN
GLOBAL MARKETING.
WHILE THE U.S. INFRASTRUCTURE IS IN NEED OF DESPERATE
REPAIR, PLACES LIKE INDIA ARE ABLE TO BRING NEW
INFRASTRUCTURE TO AREAS THAT HAVE NOT BEEN
DEVELOPED.
TRADE BARRIERS ARE A BIG PROBLEM WHEN
TRYING TO DEVELOP A GLOBAL MARKETING
STRATEGY.
TARIFFS AND IMPORT QUOTAS ARE
TWO OF THE WAYS COUNTRIES CAN
LIMIT THE IMPORTS OF FOREIGN
GOODS INTO THEIR COUNTRY.
THERE ARE AREAS WHERE TRADE IS
FREE AND ENCOURAGED.
AGREEMENTS SUCH AS THE EUROPEAN UNION AND NAFTA HAVE
MADE IT EASIER FOR COMPANIES TO DO BUSINESS INSIDE THESE
COUNTRIES BECAUSE OF FREE TRADE.
GLOBAL MARKETING IS ESSENTIAL FOR THE GROWTH OF A NATION AND
A COMPANY. THE NATION CAN GET MUCH NEEDED RAW MATERIALS
AND THE COMPANY CAN EXPAND INTO NEW TERRITORIES TO INCREASE
ITS MARKET SHARE.

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